Home › Neil Mason

Retention, Not Reacquisition

Neil Mason  |  Analyzing Customer Data

Apr 12, 2011 - Digital marketers adopt classic offline retention strategies. Comments

Neil Mason  |  Analyzing Customer Data

Cookie Trouble Brewing on My Side of the Pond

Oct 26, 2010 - How is the recent European E-Privacy Directive affecting the industry and what will the impact be for American organizations? Comments

Neil Mason  |  Analyzing Customer Data

Fragmentation, Optimization, Integration

Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments

Neil Mason  |  Analyzing Customer Data

What's the Real Cost of Good Analytics?

Sep 28, 2010 - The costs of good analytics or optimization technologies are not just in the technology but in the processes and people around the technology. Comments

Neil Mason  |  Analyzing Customer Data

Is it Acquisition or Is it Retention?

Sep 14, 2010 - Are the metrics we're using to measure campaign effectiveness telling the whole story? Take "bounce rate" as an example. Comments

Neil Mason  |  Analyzing Customer Data

Acquisition Marketing - Where Is the True Value?

Aug 31, 2010 - Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Comments

Neil Mason  |  Analyzing Customer Data

Pareto Was Right

Aug 3, 2010 - Why it's important to take an in-depth look at data. Comments

Neil Mason  |  Analyzing Customer Data

Don't Let Your Data Go Sour

Jul 20, 2010 - Implementing Web analytics into an organization is the beginning of a journey, not a one-time event. Comments

Neil Mason  |  Analyzing Customer Data

Interpreting Your Survey Data Wisely

Jul 6, 2010 - If you understand the source of the issues surrounding survey-based data and interpret the data wisely, you can get real value from this customer insight. Comments

Neil Mason  |  Analyzing Customer Data

Analytics Basics: Understanding Survey Data

Jun 21, 2010 - When running voice-of-customer surveys, marketers should be aware of these potential biases in survey results. Comments

Neil Mason  |  Analyzing Customer Data

Analytics Basics: Averages and Ratios

Jun 7, 2010 - We don't build "average" websites for "average" visitors, so why are we measuring averages? Comments

Neil Mason  |  Analyzing Customer Data

Website Optimization - The Role of Page Goals

Mar 29, 2011 - You know why you have a website. But do you know why a particular page exists? Comments

Neil Mason  |  Analyzing Customer Data

Bad Process Kills Good Analytics

Mar 15, 2011 - Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collected within the organization. Comments

Neil Mason  |  Analyzing Customer Data

Measuring a Service Strategy

Mar 1, 2011 - Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Comments

Neil Mason  |  Analyzing Customer Data

Measuring Outcomes and Not Just Outputs

Feb 15, 2011 - Are you measuring just activity levels or real outcomes? A look at some differences between the two. Comments

Neil Mason  |  Analyzing Customer Data

Measuring What Matters

Feb 1, 2011 - Consider this framework for measuring user experience. Comments

Neil Mason  |  Analyzing Customer Data

5 Tips for Successful Surveys

Jan 18, 2011 - Surveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Comments

Neil Mason  |  Analyzing Customer Data

Digital Marketing Analytics Wish List for 2011

Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments

Neil Mason  |  Analyzing Customer Data

Your Web Analytics Checklist

Dec 21, 2010 - How well is your Web analytics system configured and how good is your data quality? A seven-point checklist. Comments

Neil Mason  |  Analyzing Customer Data

What Is 'Insight'?

Dec 7, 2010 - Insight is powerful and potentially game-changing. But, so what? Comments

Neil Mason  |  Analyzing Customer Data

Data and Insight

Nov 9, 2010 - Are businesses delivering a multichannel, integrated customer experience? A survey identifies the obstacles. Comments

‹ Previous

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

More newsletter options

MOST READ

  1. 6 Social Media Marketing Tips for First-Time Entrepreneurs
  2. Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours
  4. Tweets Worth $20.37 on Average
  5. Twitter Offers Free Analytics for All Users

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • SEO Manager, HotPads
      SEO Manager, HotPads (Zillow) - San Francisco  HotPads is a map-based housing search engine on a mission to make the internet a better place...
    • Digital Media Director
      Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who...
    • Editorial Intern, Digital Marketing
      Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy