prediction

My Prediction: Prediction Is Going to Be Hot in 2013

Nov 29, 2012 - Don't do predictive; use predictive to solve particular problems. Comments

What's the ROI on Free Tools?

Nov 22, 2011 - How much is the data from free tools really worth? Comments

Do You Know What Good Looks Like?

Oct 11, 2011 - Objectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside. Comments

Creating an Effective Dashboard

Sep 27, 2011 - Five-step process to creating effective dashboards that deliver the right data to the right people at the right time. Part two in a two-part series. Comments

Building Your Customer Experience Dashboard

Sep 13, 2011 - The five main classes of data and tools that sit in the customer experience ecosystem. Comments

Integrated Data and Insight – It's Not as Easy as It Looks

Aug 16, 2011 - Organizations must overcome these three obstacles to collecting, managing, and analyzing online and offline research and analytics. Comments

5 Things to Look for in an Analyst

Aug 2, 2011 - When hiring an analyst, review candidates for these qualifications. Comments

5 Traits of the Analytically Empowered Organization

Jul 19, 2011 - Does your organization possess any of these characteristics? Comments

Why Mark Twain Was an Analytics Guru

Jul 5, 2011 - Take a crash course on the world of analytics through the words of Mark Twain. Comments

Why Left-Brained Analysts Need Right-Brained Creatives

Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments

5 Quotes for Analytics Success

Jun 7, 2011 - Inspiration from Albert Einstein, Abraham Maslow, and others. Comments

What Does Good Look Like?

May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments

How to Bring Storytelling to Analytics

May 10, 2011 - Fewer numbers can give greater insight if they are the right numbers. Comments

In Analytics, the Price of Light Is Less Than the Cost of Darkness

Apr 26, 2011 - What portion of an online company's marketing budget should be allocated to research and measurement? Comments

Retention, Not Reacquisition

Apr 12, 2011 - Digital marketers adopt classic offline retention strategies. Comments

Website Optimization - The Role of Page Goals

Mar 29, 2011 - You know why you have a website. But do you know why a particular page exists? Comments

Bad Process Kills Good Analytics

Mar 15, 2011 - Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collected within the organization. Comments

Measuring a Service Strategy

Mar 1, 2011 - Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Comments

Measuring Outcomes and Not Just Outputs

Feb 15, 2011 - Are you measuring just activity levels or real outcomes? A look at some differences between the two. Comments

Measuring What Matters

Feb 1, 2011 - Consider this framework for measuring user experience. Comments

5 Tips for Successful Surveys

Jan 18, 2011 - Surveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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