counting-money

How Valuable Is Your Content?

Feb 21, 2013 - As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the ROI on marketing spend. Comments

Solving the Analytical Problem of Marketing Attribution

businessman-with-business Jan 24, 2013 - Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. Comments

Web Analytics Is Dead, Long Live Digital Intelligence

digital-intelligence Dec 27, 2012 - As consumers, our digital lives have become richer, but as marketers, our digital lives have become far more complex. Comments

My Prediction: Prediction Is Going to Be Hot in 2013

prediction Nov 29, 2012 - Don't do predictive; use predictive to solve particular problems. Comments

What's the ROI on Free Tools?

Nov 22, 2011 - How much is the data from free tools really worth? Comments

Do You Know What Good Looks Like?

Oct 11, 2011 - Objectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside. Comments

Creating an Effective Dashboard

Sep 27, 2011 - Five-step process to creating effective dashboards that deliver the right data to the right people at the right time. Part two in a two-part series. Comments

Building Your Customer Experience Dashboard

Sep 13, 2011 - The five main classes of data and tools that sit in the customer experience ecosystem. Comments

Integrated Data and Insight – It's Not as Easy as It Looks

Aug 16, 2011 - Organizations must overcome these three obstacles to collecting, managing, and analyzing online and offline research and analytics. Comments

5 Things to Look for in an Analyst

Aug 2, 2011 - When hiring an analyst, review candidates for these qualifications. Comments

5 Traits of the Analytically Empowered Organization

Jul 19, 2011 - Does your organization possess any of these characteristics? Comments

Why Mark Twain Was an Analytics Guru

Jul 5, 2011 - Take a crash course on the world of analytics through the words of Mark Twain. Comments

Why Left-Brained Analysts Need Right-Brained Creatives

Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments

5 Quotes for Analytics Success

Jun 7, 2011 - Inspiration from Albert Einstein, Abraham Maslow, and others. Comments

What Does Good Look Like?

May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments

How to Bring Storytelling to Analytics

May 10, 2011 - Fewer numbers can give greater insight if they are the right numbers. Comments

In Analytics, the Price of Light Is Less Than the Cost of Darkness

Apr 26, 2011 - What portion of an online company's marketing budget should be allocated to research and measurement? Comments

Retention, Not Reacquisition

Apr 12, 2011 - Digital marketers adopt classic offline retention strategies. Comments

Website Optimization - The Role of Page Goals

Mar 29, 2011 - You know why you have a website. But do you know why a particular page exists? Comments

Bad Process Kills Good Analytics

Mar 15, 2011 - Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collected within the organization. Comments

Measuring a Service Strategy

Mar 1, 2011 - Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...