Marketing News & Expert Advice
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Measuring a Service Strategy
Mar 1, 2011 - Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Comments
Is it Acquisition or Is it Retention?
Sep 14, 2010 - Are the metrics we're using to measure campaign effectiveness telling the whole story? Take "bounce rate" as an example. Comments
Acquisition Marketing - Where Is the True Value?
Aug 31, 2010 - Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Comments
Pareto Was Right
Aug 3, 2010 - Why it's important to take an in-depth look at data. Comments
Don't Let Your Data Go Sour
Jul 20, 2010 - Implementing Web analytics into an organization is the beginning of a journey, not a one-time event. Comments
Interpreting Your Survey Data Wisely
Jul 6, 2010 - If you understand the source of the issues surrounding survey-based data and interpret the data wisely, you can get real value from this customer insight. Comments
Analytics Basics: Understanding Survey Data
Jun 21, 2010 - When running voice-of-customer surveys, marketers should be aware of these potential biases in survey results. Comments
Analytics Basics: Averages and Ratios
Jun 7, 2010 - We don't build "average" websites for "average" visitors, so why are we measuring averages? Comments
Analytics Basics: Unique Visitors, New vs. Returning Visitors
May 25, 2010 - What you should know when tracking unique visitors or new vs. returning visitors. First in a two-part series on metrics to watch. Comments
Extracting Signals From Noise
May 10, 2010 - At the eMetrics conference, analytics experts examined how to get better insights from an increasing amount of data. Comments
Where to Get Competitive Benchmarking Data
Apr 26, 2010 - Looking at online market trends in isolation can be useful, but it's much more useful to have some context. Here are some sources for gaining better insights. Comments
Measuring Outcomes and Not Just Outputs
Feb 15, 2011 - Are you measuring just activity levels or real outcomes? A look at some differences between the two. Comments
Measuring What Matters
Feb 1, 2011 - Consider this framework for measuring user experience. Comments
5 Tips for Successful Surveys
Jan 18, 2011 - Surveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Comments
Digital Marketing Analytics Wish List for 2011
Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments
Your Web Analytics Checklist
Dec 21, 2010 - How well is your Web analytics system configured and how good is your data quality? A seven-point checklist. Comments
What Is 'Insight'?
Dec 7, 2010 - Insight is powerful and potentially game-changing. But, so what? Comments
Data and Insight
Nov 9, 2010 - Are businesses delivering a multichannel, integrated customer experience? A survey identifies the obstacles. Comments
Cookie Trouble Brewing on My Side of the Pond
Oct 26, 2010 - How is the recent European E-Privacy Directive affecting the industry and what will the impact be for American organizations? Comments
Fragmentation, Optimization, Integration
Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments
What's the Real Cost of Good Analytics?
Sep 28, 2010 - The costs of good analytics or optimization technologies are not just in the technology but in the processes and people around the technology. Comments
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