Home › Neil Mason

Don't Let Your Data Go Sour

Neil Mason  |  Analyzing Customer Data

Jul 20, 2010 - Implementing Web analytics into an organization is the beginning of a journey, not a one-time event. Comments

Neil Mason  |  Analyzing Customer Data

Which Type of Segmentation Is Best?

Feb 16, 2010 - Three different approaches to segmenting your online audience. First in a series. Comments

Neil Mason  |  Analyzing Customer Data

Three Ways to Improve Your Voice-of-the-Customer Program

Feb 2, 2010 - Investing in tools to better understand your customers is only the first step. Comments

Neil Mason  |  Analyzing Customer Data

Making Web Analytics More Analytical

Jan 19, 2010 - Web analytics providers, digital marketers, and market researchers should work to shore up these three areas to help improve online marketing's effectiveness. Comments

Neil Mason  |  Analyzing Customer Data

Digital Marketing Analytics Over the Decade

Jan 5, 2010 - Are online marketers data rich but analytically poor? Comments

Neil Mason  |  Analyzing Customer Data

Data-Driven Marketing

Dec 22, 2009 - What data driven marketing is, and how to go about it. Comments

Neil Mason  |  Analyzing Customer Data

Simplicity and Elegance are the Watchwords

Dec 8, 2009 - Don't forget that when it comes to marketing analysis, the most powerful messages are often the simplest. Comments

Neil Mason  |  Analyzing Customer Data

Attribution Models: Extracting More Value From Campaign Data

Nov 24, 2009 - Consider aggregating data from your Web analytics systems and other sources to generate insight that would otherwise be difficult to uncover. Comments

Neil Mason  |  Analyzing Customer Data

Understanding Marketing Dynamics

Nov 10, 2009 - A process called "appropriate attribution" offers insights into the roles that different channels play in leading to successful conversions. Comments

Neil Mason  |  Analyzing Customer Data

Trends in Marketing Analytics 2009

Oct 27, 2009 - The eMetrics summit and a vendor's U.K. conference offer insights. Comments

Neil Mason  |  Analyzing Customer Data

Web Analytics Report Card

Oct 13, 2009 - In a promising sign, businesses allocate an increased share of their analytics budgets on staff instead of technology. But businesses are still coming up short in two key areas. Comments

Neil Mason  |  Analyzing Customer Data

Interpreting Your Survey Data Wisely

Jul 6, 2010 - If you understand the source of the issues surrounding survey-based data and interpret the data wisely, you can get real value from this customer insight. Comments

Neil Mason  |  Analyzing Customer Data

Analytics Basics: Understanding Survey Data

Jun 21, 2010 - When running voice-of-customer surveys, marketers should be aware of these potential biases in survey results. Comments

Neil Mason  |  Analyzing Customer Data

Analytics Basics: Averages and Ratios

Jun 7, 2010 - We don't build "average" websites for "average" visitors, so why are we measuring averages? Comments

Neil Mason  |  Analyzing Customer Data

Analytics Basics: Unique Visitors, New vs. Returning Visitors

May 25, 2010 - What you should know when tracking unique visitors or new vs. returning visitors. First in a two-part series on metrics to watch. Comments

Neil Mason  |  Analyzing Customer Data

Extracting Signals From Noise

May 10, 2010 - At the eMetrics conference, analytics experts examined how to get better insights from an increasing amount of data. Comments

Neil Mason  |  Analyzing Customer Data

Where to Get Competitive Benchmarking Data

Apr 26, 2010 - Looking at online market trends in isolation can be useful, but it's much more useful to have some context. Here are some sources for gaining better insights. Comments

Neil Mason  |  Analyzing Customer Data

Time to Be Tested in Web Analytics

Apr 13, 2010 - Identifying qualified Web analytics specialists is a challenging process, but that could change soon. Comments

Neil Mason  |  Analyzing Customer Data

Looking Beyond the Pretty Interface of Your Analytics Tool

Mar 30, 2010 - Your Web analytics reports may be pumping out insights that are not exactly what they seem. Here are some factors to consider before acting on that information. Comments

Neil Mason  |  Analyzing Customer Data

Primer: Deterministic vs. Discovery Segmentation

Mar 16, 2010 - Once you've decided what to segment, how do you actually create the segments? A look at the pros and cons of two approaches. Third in a series. Comments

Neil Mason  |  Analyzing Customer Data

Which Type of Segmentation Is Best for You ?

Mar 2, 2010 - Understand which of these problems you are you are trying to solve. Second in a series. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

More newsletter options

MOST READ

  1. Over 50 Percent of Unique Email Opens Now Mobile
  2. Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
  3. In Marketing, Overwhelmed is the New Normal
  4. 5 PPC Iterations You Ignore at Your Peril
  5. Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

COMMENTS

UPCOMING EVENTS

WEBINARS

White Papers

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...

Incisive Interactive Marketing LLC. 2013 All rights reserved.  |  55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy

Accreditations:
Incisive Media - AOP Digital Publisher of the Year 2010 & 2013