Fragmentation, Optimization, Integration

Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments

What's the Real Cost of Good Analytics?

Sep 28, 2010 - The costs of good analytics or optimization technologies are not just in the technology but in the processes and people around the technology. Comments

Is it Acquisition or Is it Retention?

Sep 14, 2010 - Are the metrics we're using to measure campaign effectiveness telling the whole story? Take "bounce rate" as an example. Comments

Acquisition Marketing - Where Is the True Value?

Aug 31, 2010 - Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Comments

Pareto Was Right

Aug 3, 2010 - Why it's important to take an in-depth look at data. Comments

Don't Let Your Data Go Sour

Jul 20, 2010 - Implementing Web analytics into an organization is the beginning of a journey, not a one-time event. Comments

Interpreting Your Survey Data Wisely

Jul 6, 2010 - If you understand the source of the issues surrounding survey-based data and interpret the data wisely, you can get real value from this customer insight. Comments

Analytics Basics: Understanding Survey Data

Jun 21, 2010 - When running voice-of-customer surveys, marketers should be aware of these potential biases in survey results. Comments

Analytics Basics: Averages and Ratios

Jun 7, 2010 - We don't build "average" websites for "average" visitors, so why are we measuring averages? Comments

Analytics Basics: Unique Visitors, New vs. Returning Visitors

May 25, 2010 - What you should know when tracking unique visitors or new vs. returning visitors. First in a two-part series on metrics to watch. Comments

Extracting Signals From Noise

May 10, 2010 - At the eMetrics conference, analytics experts examined how to get better insights from an increasing amount of data. Comments

Where to Get Competitive Benchmarking Data

Apr 26, 2010 - Looking at online market trends in isolation can be useful, but it's much more useful to have some context. Here are some sources for gaining better insights. Comments

Time to Be Tested in Web Analytics

Apr 13, 2010 - Identifying qualified Web analytics specialists is a challenging process, but that could change soon. Comments

Looking Beyond the Pretty Interface of Your Analytics Tool

Mar 30, 2010 - Your Web analytics reports may be pumping out insights that are not exactly what they seem. Here are some factors to consider before acting on that information. Comments

Primer: Deterministic vs. Discovery Segmentation

Mar 16, 2010 - Once you've decided what to segment, how do you actually create the segments? A look at the pros and cons of two approaches. Third in a series. Comments

Which Type of Segmentation Is Best for You ?

Mar 2, 2010 - Understand which of these problems you are you are trying to solve. Second in a series. Comments

Which Type of Segmentation Is Best?

Feb 16, 2010 - Three different approaches to segmenting your online audience. First in a series. Comments

Three Ways to Improve Your Voice-of-the-Customer Program

Feb 2, 2010 - Investing in tools to better understand your customers is only the first step. Comments

Making Web Analytics More Analytical

Jan 19, 2010 - Web analytics providers, digital marketers, and market researchers should work to shore up these three areas to help improve online marketing's effectiveness. Comments

Digital Marketing Analytics Over the Decade

Jan 5, 2010 - Are online marketers data rich but analytically poor? Comments

Data-Driven Marketing

Dec 22, 2009 - What data driven marketing is, and how to go about it. Comments

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