Retention, Not Reacquisition

Apr 12, 2011 - Digital marketers adopt classic offline retention strategies. Comments

Website Optimization - The Role of Page Goals

Mar 29, 2011 - You know why you have a website. But do you know why a particular page exists? Comments

Bad Process Kills Good Analytics

Mar 15, 2011 - Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collected within the organization. Comments

Measuring a Service Strategy

Mar 1, 2011 - Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Comments

Measuring Outcomes and Not Just Outputs

Feb 15, 2011 - Are you measuring just activity levels or real outcomes? A look at some differences between the two. Comments

Measuring What Matters

Feb 1, 2011 - Consider this framework for measuring user experience. Comments

5 Tips for Successful Surveys

Jan 18, 2011 - Surveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Comments

Digital Marketing Analytics Wish List for 2011

Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments

Your Web Analytics Checklist

Dec 21, 2010 - How well is your Web analytics system configured and how good is your data quality? A seven-point checklist. Comments

What Is 'Insight'?

Dec 7, 2010 - Insight is powerful and potentially game-changing. But, so what? Comments

Data and Insight

Nov 9, 2010 - Are businesses delivering a multichannel, integrated customer experience? A survey identifies the obstacles. Comments

Cookie Trouble Brewing on My Side of the Pond

Oct 26, 2010 - How is the recent European E-Privacy Directive affecting the industry and what will the impact be for American organizations? Comments

Fragmentation, Optimization, Integration

Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments

What's the Real Cost of Good Analytics?

Sep 28, 2010 - The costs of good analytics or optimization technologies are not just in the technology but in the processes and people around the technology. Comments

Is it Acquisition or Is it Retention?

Sep 14, 2010 - Are the metrics we're using to measure campaign effectiveness telling the whole story? Take "bounce rate" as an example. Comments

Acquisition Marketing - Where Is the True Value?

Aug 31, 2010 - Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Comments

Pareto Was Right

Aug 3, 2010 - Why it's important to take an in-depth look at data. Comments

Don't Let Your Data Go Sour

Jul 20, 2010 - Implementing Web analytics into an organization is the beginning of a journey, not a one-time event. Comments

Interpreting Your Survey Data Wisely

Jul 6, 2010 - If you understand the source of the issues surrounding survey-based data and interpret the data wisely, you can get real value from this customer insight. Comments

Analytics Basics: Understanding Survey Data

Jun 21, 2010 - When running voice-of-customer surveys, marketers should be aware of these potential biases in survey results. Comments

Analytics Basics: Averages and Ratios

Jun 7, 2010 - We don't build "average" websites for "average" visitors, so why are we measuring averages? Comments

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