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Recognize Customers as Individuals, Part 1

Neil Mason  |  Analyzing Customer Data

Jun 23, 2009 - "I am not a number, I am a person," is a famous line from a 1960s cult TV program. Customers would be well served if online businesses remembered it. Comments

Neil Mason  |  Analyzing Customer Data

Time for Analytics to Come in From the Cold

Jan 6, 2009 - Digital analysts must increasingly position themselves as data integrators and multi-channel specialists. Comments

Neil Mason  |  Analyzing Customer Data

Predicting the Unpredictable in Analytics

Dec 23, 2008 - Are you ready to sail your marketing boat into the storm? Comments

Neil Mason  |  Analyzing Customer Data

Analytics Basics: Segmentation

Dec 9, 2008 - Thanks to segmentation tools, there's no reason for Web sites to treat visitors with one-size-fits-all marketing. Comments

Neil Mason  |  Analyzing Customer Data

Making a Case for Cookies on U.S. Fed Web Sites

Nov 25, 2008 - Government Web sites in the U.K. and Europe offer a sensible approach. Comments

Neil Mason  |  Actionable Analysis

Creativity and Analysis: Finding the Perfect Blend

Nov 11, 2008 - Here's how organizations can take an integrated approach, with integrated thinking based on integrated data, to understand the user experience. Comments

Neil Mason  |  Analyzing Customer Data

Analytics Move From What to How

Oct 28, 2008 - At eMetrics Marketing Optimization Summit, Web analytics and optimization gurus share tips for promoting performance-driven organizations. Comments

Neil Mason  |  Analyzing Customer Data

Getting Analytics into the Organization

Oct 14, 2008 - How can businesses embed analytics into its culture? Here's one approach. Comments

Neil Mason  |  Analyzing Customer Data

Analyzing Multichannel Dynamics

Sep 30, 2008 - You know people are using more than one channel to do business with you. Now analyze why. Part two of two. Comments

Neil Mason  |  Analyzing Customer Data

Understanding Multichannel Dynamics

Sep 16, 2008 - Factors to consider when estimating a customer's value across on- and offline channels. Comments

Neil Mason  |  Analyzing Customer Data

Recession Looming: Analytics to the Rescue?

Sep 2, 2008 - Make a case to invest in the right navigation equipment, learn how to use it, and plot the smoothest possible course to keep ahead of the pack. Comments

Neil Mason  |  Analyzing Customer Data

Businesses Must Gear Up for Growth

Jun 9, 2009 - Start by mapping out how measurement and analytics will support your company's recovery. Comments

Neil Mason  |  Analyzing Customer Data

Sizing Up WebTrends' Maturity Model

May 26, 2009 - Maturity models help organizations identify where they are and where they're going. Some feedback on one designed for digital marketers. Comments

Neil Mason  |  Actionable Analysis

EMetrics Summit Pays Heed to Customer Experiences

May 12, 2009 - Analytics experts also point out the challenges of developing mobile measurement strategies. Comments

Neil Mason  |  Analyzing Customer Data

Omniture's European Summit: A Look at the Trends

Apr 28, 2009 - Marketing technology vendor looks to integrate offerings, plus announces new capabilities to measure social media and mobile. Comments

Neil Mason  |  Analyzing Customer Data

When Is a Visitor not a Visitor?

Mar 31, 2009 - The answer: when it's a cookie. Comments

Neil Mason  |  Analyzing Customer Data

My Simple Organization Maturity Model

Mar 17, 2009 - Where is your organization in developing your digital marketing measurement and optimization capabilities? A simple model points you in the right direction. Comments

Neil Mason  |  Analyzing Customer Data

A Peek Inside Search Engine Marketing

Mar 3, 2009 - What additional role can search engine marketers play in the future? Comments

Neil Mason  |  Analyzing Customer Data

Predictive Analytics: A Blend of Art and Science?

Feb 17, 2009 - Can empirical approaches outperform human experts in different disciplines, from baseball scouting to digital marketing? Here's why predictive analytics is more than just a numbers game. Comments

Neil Mason  |  Analyzing Customer Data

Analytics Basics: Maximize Surveys' Effectiveness

Feb 3, 2009 - You've decided to do a user survey in-house. Seven tips to get the data you need and ensure a good user experience. Second in a two-part series. Comments

Neil Mason  |  Analyzing Customer Data

Analytic Basics: Visitor Surveys

Jan 20, 2009 - How online visitor surveys fit into a digital analytics toolkit. First in a two-part series. Comments

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