Marketing News & Expert Advice
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The Best Career Advice I Ever Received
May 25, 2011 - It's not just about doing your job well; it's about doing the things that aren't your job. Comments
Beating Corruption Online
Apr 22, 2009 - Click fraud is at an all-time high. Three tips for spotting it in your ads. Comments
The Behavioral Targeting Stimulus Plan
Mar 25, 2009 - The economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Comments
Six Tips to Get the Most From Vendor and Agency Meetings
Feb 25, 2009 - A Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series. Comments
To Meet, or Not to Meet: That Is the Question
Jan 28, 2009 - An agency media director's guide to managing meeting requests and evaluating media properties. First in a two-part series. Comments
How Fear-Based Marketing Can Be Effective
Dec 31, 2008 - There are ways to use innate human fear to empower consumers and allow them to be in control. Comments
Neuromarketing: Why Fear Sells, Sex Doesn't
Dec 3, 2008 - A new book explores how marketers can make the most of our natural instincts. Comments
As You Type It: Shakespeare & Co.
Nov 5, 2008 - All the world's a data chip. And all the men and women merely players. Comments
Socializing With Media6Degrees: How Targeting Fits In
Oct 8, 2008 - The conversation continues with David Honig on the intersection of social media and behavioral targeting. Part two of a two-part series. Comments
Socializing With Media6Degrees: Social Behavioral Data
Sep 10, 2008 - Media6Degrees' David Honig talks about social behavioral data and Facebook's Beacon. Part one of a two-part series. Comments
It's Not You, It's Me
Aug 13, 2008 - How behavioral targeting has failed at the information game. Comments
The Planner's Guide to Not Planning Your Career
Apr 28, 2011 - Where do you see yourself in five years? Maybe it's better not knowing. Comments
The Three Essential People You Need in Your Career
Mar 31, 2011 - Do you have a buddy, a coach, and a connector to guide your career? Comments
How to Write a Media Objective, Part 1
Dec 30, 2009 - Marketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable. Comments
Creative vs. Media: Looking Beyond Two Roles
Dec 2, 2009 - Why today's digital media professionals must be specialists working as a general practitioner. Comments
Digital Advertising Needs to Impress
Nov 4, 2009 - What compels someone to click through an online ad? Psychosis or a tailored message? Comments
Keeping a Team in a Rotating Economy
Oct 7, 2009 - Employee retention is a challenge in digital advertising. What are you doing to keep your best people dedicated and loyal? Comments
Transparency in Targeting
Sep 9, 2009 - Q&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks. Comments
How to Write Media Tactics, Part 3
Aug 12, 2009 - Now that you've written a media objective and media strategy, it's time to get into the nitty-gritty: media tactics. Comments
How to Write a Media Strategy, Part 2
Jul 15, 2009 - There is a strong temptation to write your strategy as part of your objective. Don't do it. Comments
Behavioral Targeting Profile: Datran Media
May 20, 2009 - More advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help. Comments
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May 29-30, 2013
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April 11, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
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Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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