Marketing News & Expert Advice
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The Power of the Handwritten Note
Sep 15, 2011 - Four reasons why cards and notes can be a good investment for your career. Comments
Transparency in Targeting
Sep 9, 2009 - Q&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks. Comments
How to Write Media Tactics, Part 3
Aug 12, 2009 - Now that you've written a media objective and media strategy, it's time to get into the nitty-gritty: media tactics. Comments
How to Write a Media Strategy, Part 2
Jul 15, 2009 - There is a strong temptation to write your strategy as part of your objective. Don't do it. Comments
Behavioral Targeting Profile: Datran Media
May 20, 2009 - More advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help. Comments
Beating Corruption Online
Apr 22, 2009 - Click fraud is at an all-time high. Three tips for spotting it in your ads. Comments
The Behavioral Targeting Stimulus Plan
Mar 25, 2009 - The economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Comments
Six Tips to Get the Most From Vendor and Agency Meetings
Feb 25, 2009 - A Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series. Comments
To Meet, or Not to Meet: That Is the Question
Jan 28, 2009 - An agency media director's guide to managing meeting requests and evaluating media properties. First in a two-part series. Comments
How Fear-Based Marketing Can Be Effective
Dec 31, 2008 - There are ways to use innate human fear to empower consumers and allow them to be in control. Comments
Neuromarketing: Why Fear Sells, Sex Doesn't
Dec 3, 2008 - A new book explores how marketers can make the most of our natural instincts. Comments
Teach Your Parents Well
Aug 18, 2011 - Five insights from observing children that can be applied to your career. Comments
Managing Your Mid-Career Sabbatical
Jul 21, 2011 - Create the perfect "unofficial" sabbatical by being clear on why you are taking the break, creating an action plan, and remaining connected. Comments
You Are What You Tweet
Jun 23, 2011 - What are potential employers finding out about you in searches and how can you change your online reputation? Comments
The Best Career Advice I Ever Received
May 25, 2011 - It's not just about doing your job well; it's about doing the things that aren't your job. Comments
The Planner's Guide to Not Planning Your Career
Apr 28, 2011 - Where do you see yourself in five years? Maybe it's better not knowing. Comments
The Three Essential People You Need in Your Career
Mar 31, 2011 - Do you have a buddy, a coach, and a connector to guide your career? Comments
How to Write a Media Objective, Part 1
Dec 30, 2009 - Marketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable. Comments
Creative vs. Media: Looking Beyond Two Roles
Dec 2, 2009 - Why today's digital media professionals must be specialists working as a general practitioner. Comments
Digital Advertising Needs to Impress
Nov 4, 2009 - What compels someone to click through an online ad? Psychosis or a tailored message? Comments
Keeping a Team in a Rotating Economy
Oct 7, 2009 - Employee retention is a challenge in digital advertising. What are you doing to keep your best people dedicated and loyal? Comments
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