Marketing News & Expert Advice
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It's Not You, It's Me
Aug 13, 2008 - How behavioral targeting has failed at the information game. Comments
Chatting With Behavioral Targeting's Darlings, Part 2
Nov 7, 2007 - Tacoda vice president Hugh McGoran discusses trends, offers predictions for behavioral. Last in a series. Comments
Chatting With Behavioral Targeting's Darlings, Part 1
Oct 10, 2007 - Revenue Science VP Marla Schimke discusses trends, offers predictions for behavioral. Last in a series. Comments
It's Greek to Me: Behavioral Targeting the Ancient Way
Sep 12, 2007 - Marketers should avoid sending cryptic or overly specific messages to customers. Comments
Dazed and Confused Targeting
Aug 15, 2007 - Is your targeting dazed and confused? Let's clear things up by defining the five types of targeting. Comments
Engage Brand Advocates Through Behavioral Targeting
Jul 18, 2007 - Don't underestimate the power of brand advocates' endorsements. Comments
Behavioral Targeting Gets Smart
Jun 20, 2007 - A Reuters/Hyundai campaign takes online behavioral targeting in a new direction. Comments
Who's Afraid of Behavioral Targeting?
May 23, 2007 - How to overcome irrational fears about online behavioral targeting with integrity, accountability, and education. Comments
How to Lose Friends and Not Influence People
Apr 25, 2007 - What do normal people think of behavioral targeting? Do they even know it exists? Comments
The 'It' Couple: Behavioral Targeting and Video, Part 2
Mar 28, 2007 - Is there a role for behavioral targeting in the midst of the online video revolution? Second of a series. Comments
The 'It' Couple: Behavioral Targeting and Video, Part 1
Feb 28, 2007 - Is there a role for behavioral targeting in midst of the online video revolution? Part one of a series. Comments
iEverywhere: Behavioral Targeting on the Go
Jul 16, 2008 - For data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Comments
It's Greek to Me: Behavioral Targeting the Ancient Way
Jul 2, 2008 - Marketers should avoid sending cryptic or overly specific messages to customers. Comments
Five Ways to Avoid Misinterpreting Consumer Behavior
Jun 18, 2008 - A major life event offers insights into how to provide a better foundation for building a behavioral plan. Comments
Catching Up With Industry Veteran Gary Savoy, Part 2
May 21, 2008 - Challenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-part series. Comments
Catching Up With Industry Veteran Gary Savoy, Part 1
Apr 23, 2008 - Challenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part series. Comments
Social Networking Meets Behavioral Targeting
Mar 26, 2008 - Social networks play a key role in society these days. What does this mean for behavioral targeting? Comments
The Downfall of Targeting
Feb 27, 2008 - An infiltration of dollars into the Internet has hurt the targeting cause. Comments
Great Expectations in Behavioral Targeting
Jan 30, 2008 - Search and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Comments
How the Cookie Stole Christmas
Jan 2, 2008 - Examples of how behavioral targeting gives digital marketing a bad rap. Comments
It's Not Personal, Unless We Call You
Dec 5, 2007 - Privacy advocates equate tracking an unspecified consumer online to a telemarketer calling consumers at home. Why that's misleading. Comments
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