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Social CRM: Customer Service for the Next Generation

Dave Evans  |  Social Media

Mar 23, 2011 - Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics. Comments

Dave Evans  |  Social Media

Social Objects and CPG Marketing

Jul 14, 2010 - Place the interests of your customers and stakeholders at the center of the conversation. Comments

Dave Evans  |  Social Media

Can Social Media Lead Sustainability?

Jun 23, 2010 - Social media can help consumers do more with less. Is your brand prepared? Comments

Dave Evans  |  Social Media

Got Policy?

Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments

Dave Evans  |  Social Media

Social Media for Business (to Business)

May 12, 2010 - B2B companies are using social technologies in innovative and business-building ways. Consider these examples. Comments

Dave Evans  |  Social Media

Social Media Analytics Powers the Whole Organization

Apr 21, 2010 - What is blooming in social Web analytics? A look at the SAS Global Forum brings some insight. Comments

Dave Evans  |  Social Media

Social Media: Your Customer Wants You!

Mar 31, 2010 - Your job as a marketer extends across the entire organization. Consider these examples. Comments

Dave Evans  |  Social Media

Social CRM: Do Your Homework

Mar 10, 2010 - What does "social CRM" really mean and what can it offer you? Here are some ways to use it to your advantage. Comments

Dave Evans  |  Social Media

How to Encourage Social Engagement

Feb 17, 2010 - Respect your audience and get involved in the activities that they enjoy. These companies did. Comments

Dave Evans  |  Social Media

Geo-Location Services Get Social

Jan 27, 2010 - If you own a retail store, restaurant, or any other business where people congregate, think about how you might apply the newest geo-location applications to your social media marketing program. Comments

Dave Evans  |  Social Media

2010 and Web 3.0: The Year of the Social Business

Jan 6, 2010 - As the social Web continues to impact the business world, it's time to reconsider business design. Comments

Dave Evans  |  Social Media

Brands That Listen

Feb 9, 2011 - What can you learn if you listen to your customers? Consider these examples. Comments

Dave Evans  |  Social Media

Social Media, Business, and the Exchange of Value

Jan 19, 2011 - The social Web has become the backbone of the value exchange, driving recovering segments of the market. Comments

Dave Evans  |  Social Media

Social Business - 3 Themes and 1 Item for Your To-Do List

Dec 29, 2010 - A look back and a look ahead on social marketing trends affecting business. Comments

Dave Evans  |  Social Media

The Semantic Web: Not a Moment Too Soon

Dec 8, 2010 - The social Web is under attack – by disturbing marketing practices. Comments

Dave Evans  |  Social Media

Connecting the Social Web and Your Business

Nov 17, 2010 - Tapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Comments

Dave Evans  |  Social Media

The Next Generation of Business Engagement

Oct 27, 2010 - What can you do in social media that you cannot do in other media? That's the new challenge. Comments

Dave Evans  |  Social Media

Social Media: Share the Love

Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments

Dave Evans  |  Social Media

Listening Is a Skill Well Learned

Sep 15, 2010 - Four personal examples of companies that listened to their customers and ones that didn't – and how that affected the relationship. Comments

Dave Evans  |  Social Media

Social Media Is Not Free: Here's Why

Aug 25, 2010 - Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. Comments

Dave Evans  |  Social Media

Small Business Gets Social

Aug 4, 2010 - Some small companies that are proving they can hold their own in the social media marketing world. Comments

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