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The Next Generation of Business Engagement

Dave Evans  |  Social Media

Oct 27, 2010 - What can you do in social media that you cannot do in other media? That's the new challenge. Comments

Dave Evans  |  Social Media

Social CRM: Do Your Homework

Mar 10, 2010 - What does "social CRM" really mean and what can it offer you? Here are some ways to use it to your advantage. Comments

Dave Evans  |  Social Media

How to Encourage Social Engagement

Feb 17, 2010 - Respect your audience and get involved in the activities that they enjoy. These companies did. Comments

Dave Evans  |  Social Media

Geo-Location Services Get Social

Jan 27, 2010 - If you own a retail store, restaurant, or any other business where people congregate, think about how you might apply the newest geo-location applications to your social media marketing program. Comments

Dave Evans  |  Social Media

2010 and Web 3.0: The Year of the Social Business

Jan 6, 2010 - As the social Web continues to impact the business world, it's time to reconsider business design. Comments

Dave Evans  |  Social Media

Avoiding Collisions on the Social Web

Dec 23, 2009 - Lessons from MSN China, HÄagen-Dazs, Costco, and American Express. Comments

Dave Evans  |  Social Media

Interactive Application vs. Social Campaign

Dec 9, 2009 - What makes an application "social," and why you should care. Comments

Dave Evans  |  Social Media

Social Business: Creating a Foundation for Growth

Nov 25, 2009 - Three realistic tips to help optimize your social media program. Comments

Dave Evans  |  Social Media

Media and Publishing: New Social Tools Worth Noting

Nov 11, 2009 - What Condé Nast could have learned from Meredith Publishing, iVillage, MTV's Guarida Azul, and Belo Interactive. Comments

Dave Evans  |  Social Media

Social Media Is Tailor-Made for SMBs

Oct 28, 2009 - How three small to medium-sized businesses tapped social networks to connect with customers. Comments

Dave Evans  |  Social Media

How to Empower Employees for Social Business

Oct 14, 2009 - Three steps for building a business that can generate the conversations that generate sales. Comments

Dave Evans  |  Social Media

Social Media: Share the Love

Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments

Dave Evans  |  Social Media

Listening Is a Skill Well Learned

Sep 15, 2010 - Four personal examples of companies that listened to their customers and ones that didn't – and how that affected the relationship. Comments

Dave Evans  |  Social Media

Social Media Is Not Free: Here's Why

Aug 25, 2010 - Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. Comments

Dave Evans  |  Social Media

Small Business Gets Social

Aug 4, 2010 - Some small companies that are proving they can hold their own in the social media marketing world. Comments

Dave Evans  |  Social Media

Social Objects and CPG Marketing

Jul 14, 2010 - Place the interests of your customers and stakeholders at the center of the conversation. Comments

Dave Evans  |  Social Media

Can Social Media Lead Sustainability?

Jun 23, 2010 - Social media can help consumers do more with less. Is your brand prepared? Comments

Dave Evans  |  Social Media

Got Policy?

Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments

Dave Evans  |  Social Media

Social Media for Business (to Business)

May 12, 2010 - B2B companies are using social technologies in innovative and business-building ways. Consider these examples. Comments

Dave Evans  |  Social Media

Social Media Analytics Powers the Whole Organization

Apr 21, 2010 - What is blooming in social Web analytics? A look at the SAS Global Forum brings some insight. Comments

Dave Evans  |  Social Media

Social Media: Your Customer Wants You!

Mar 31, 2010 - Your job as a marketer extends across the entire organization. Consider these examples. Comments

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