nielsen-comscore-adaptv

Viewability and Online GRP Metrics Gain Traction

Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

Video: SiteScout Brings DSP Data Market to Small Advertisers

sitescout-paul-mokbel Sep 17, 2012 - SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Comments

Youth Voter Group Chose Facebook Before Twitter

generation-opp-being-amer Sep 17, 2012 - Generation Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on Twitter. Comments

Obama Group Slams Romney in Web Ads

obama-victoryfund-romneyryan-womenchoose9 Sep 14, 2012 - ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama. Comments

Criteo and Rocket Fuel Join Expanding Facebook Exchange

facebookicon Sep 13, 2012 - Rocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers. Comments

Chrysler Joins Ford on Facebook Logout Page

chrysler-fb-logout Sep 12, 2012 - Chrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July. Comments

Bing Wants to Be Big Search Engine on Campus

bing-hercampus Sep 11, 2012 - Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students. Comments

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Why My Little Pony Took a Ride to Magic Town on Twitter

mlp-royal-wedding-image-600x336 Sep 7, 2012 - Sponsored Twitter Parties are trending, and mommy bloggers are fueling the phenomenon. Comments

Travel Association Aims Economic Message Online to Conventions and Beyond

travelassoc-votetravel2 Sep 6, 2012 - U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, media and others at the conventions - and to voters watching from around the country. Comments

Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

promo-trends-political-conventions Sep 6, 2012 - The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others. Comments

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

amerforprosp-twitter Sep 5, 2012 - Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Comments

Women Dig Mickey Mouse in Mobile

Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments

Obama and RNC Battle for Attention on Charlotte Site

obama-rnc-charlotteobserver9 Sep 5, 2012 - The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Comments

RNC's Own Site Spotlights Anti-Romney Tweets

rnc-oiw-tweets Sep 4, 2012 - Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com. Comments

RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal

adam-pace Sep 2, 2012 - After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Comments

Voter File Data Comes to Facebook Ads

facebook-poster-rnc Aug 30, 2012 - Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners. Comments

Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

romney-twitter-trend Aug 30, 2012 - The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention. Comments

IAB Hobnobs at the Republican Convention

sarah-hudgins-iab Aug 30, 2012 - Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with GOP legislators here. It's about the networking. Comments

RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination

zac-moffatt-rnc Aug 30, 2012 - Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at the Republican National Convention in Tampa. Comments

Romney Plans Pricey Twitter Ad Buy for Thursday

romney-digital-hq-rnc2 Aug 29, 2012 - The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at the Republican National Convention. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Senior Director US Agency Ad Sales
      Senior Director US Agency Ad Sales (Expedia, Inc.) - ChicagoJob Title:  Senior Director US Agency Ad Sales   Position Overview: The Senior...
    • Senior Director US Agency Ad Sales
      Senior Director US Agency Ad Sales (Expedia, Inc.) - New YorkPosition Overview: The Senior Director US Agency Ad Sales is responsible for managing...
    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...