Marketing News & Expert Advice
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Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments
Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks
Sep 5, 2012 -
Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend.
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Women Dig Mickey Mouse in Mobile
Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments
Obama and RNC Battle for Attention on Charlotte Site
Sep 5, 2012 -
The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday.
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RNC's Own Site Spotlights Anti-Romney Tweets
Sep 4, 2012 -
Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com.
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RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal
Sep 2, 2012 -
After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads.
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Voter File Data Comes to Facebook Ads
Aug 30, 2012 -
Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners.
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Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter
Aug 30, 2012 -
The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention.
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IAB Hobnobs at the Republican Convention
Aug 30, 2012 -
Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with GOP legislators here. It's about the networking.
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RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination
Aug 30, 2012 -
Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at the Republican National Convention in Tampa.
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Romney Plans Pricey Twitter Ad Buy for Thursday
Aug 29, 2012 -
The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at the Republican National Convention.
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Video: SiteScout Brings DSP Data Market to Small Advertisers
Sep 17, 2012 -
SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too.
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Youth Voter Group Chose Facebook Before Twitter
Sep 17, 2012 -
Generation Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on Twitter.
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Obama Group Slams Romney in Web Ads
Sep 14, 2012 -
ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama.
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Criteo and Rocket Fuel Join Expanding Facebook Exchange
Sep 13, 2012 -
Rocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers.
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Chrysler Joins Ford on Facebook Logout Page
Sep 12, 2012 -
Chrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July.
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Bing Wants to Be Big Search Engine on Campus
Sep 11, 2012 -
Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students.
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Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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Why My Little Pony Took a Ride to Magic Town on Twitter
Sep 7, 2012 -
Sponsored Twitter Parties are trending, and mommy bloggers are fueling the phenomenon.
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Travel Association Aims Economic Message Online to Conventions and Beyond
Sep 6, 2012 -
U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, media and others at the conventions - and to voters watching from around the country.
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Obama and GOP Twitter Buys Inspire Passionate Tweet Trend
Sep 6, 2012 -
The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others.
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