Marketing News & Expert Advice
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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 - Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Comments
Democratic Firm Ties Voter Data to Facebook Friends
Jul 24, 2012 -
NGP VAN's system finds friends of supporters on Facebook who are registered voters.
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Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship
Jul 23, 2012 - Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Comments
Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Jul 20, 2012 -
A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London.
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Google Reports Mobile Ad Growth
Jul 19, 2012 -
Firm said revenues rose 21 percent in Q2.
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Wunderman's Shulman to Replace CEO Scarfi at Organic
Jul 18, 2012 -
Shulman has held stints at Wunderman, Digitas, and Ford.
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Digital Ad Spend Gap Widens Between Obama and Romney
Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
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Yahoo Revenues Flat for Q2 Amid CEO Hype
Jul 17, 2012 -
Despite a fresh face at the helm, Yahoo ad revenues were stagnant in Q2.
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Bold Teen Drama Degrassi Gets Gamified for Summer Season
Jul 16, 2012 -
Much Music boosts beloved Canadian show with check-in rewards.
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Social Media Cuteness Sells Sea Otter Film and Cause
Jul 13, 2012 -
Social media becomes a character itself in documentary flick Otter 501.
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Twitter Launches Age-Proofing System for Booze Brands
Jul 12, 2012 -
UPDATE: Jack Daniel's, Skinny Girl and Coors Light are using the system.
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Obama Facebook Ads Push Tax Policy Differences With Romney
Aug 6, 2012 -
An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama.
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Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas
Aug 3, 2012 -
Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz.
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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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WPP Gobbles Fortune Cookie for Eastern Europe Expansion
Aug 2, 2012 -
London-based shop with Poland presence will be part of Possible Worldwide.
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Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns
Aug 1, 2012 -
Proposed COPPA rule change by FTC would not apply to contextual ads.
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Google's Wildfire Buy Could Enhance Social Data Capabilities
Jul 31, 2012 -
Google purchased Facebook-centric social campaign management firm Wildfire.
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Sponsored Stories Rake in $1M Each Day, Says Facebook
Jul 26, 2012 -
Facebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors.
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Industry Aims for Viewable Impressions to Take Hold in 2013
Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments
AOL Banks on Ad Market Rationality to Drive Revenues
Jul 25, 2012 -
Company reported global ad revenue growth of 6% in Q2 2012.
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Americans Say No to Popular Political Facebook Ad Targeting
Jul 24, 2012 -
Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study.
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