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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

Aug 7, 2012 - Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Comments

Obama Facebook Ads Push Tax Policy Differences With Romney

obama-facebook-taxcalculator Aug 6, 2012 - An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama. Comments

Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas

clubforgrowth-cruz-primary Aug 3, 2012 - Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz. Comments

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

nrcc-districttargeting-youtube Aug 3, 2012 - Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races. Comments

WPP Gobbles Fortune Cookie for Eastern Europe Expansion

wpp-fortunecookie Aug 2, 2012 - London-based shop with Poland presence will be part of Possible Worldwide. Comments

Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns

ftc-logo-gif Aug 1, 2012 - Proposed COPPA rule change by FTC would not apply to contextual ads. Comments

Google's Wildfire Buy Could Enhance Social Data Capabilities

wildfire Jul 31, 2012 - Google purchased Facebook-centric social campaign management firm Wildfire. Comments

Sponsored Stories Rake in $1M Each Day, Says Facebook

facebook-mobile Jul 26, 2012 - Facebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors. Comments

Industry Aims for Viewable Impressions to Take Hold in 2013

Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments

AOL Banks on Ad Market Rationality to Drive Revenues

aol Jul 25, 2012 - Company reported global ad revenue growth of 6% in Q2 2012. Comments

Americans Say No to Popular Political Facebook Ad Targeting

ad-gallery-7-romney Jul 24, 2012 - Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Comments

Democratic Firm Ties Voter Data to Facebook Friends

ngp-van-title-image Jul 24, 2012 - NGP VAN's system finds friends of supporters on Facebook who are registered voters. Comments

Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship

Jul 23, 2012 - Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Comments

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

tourismireland1 Jul 20, 2012 - A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Comments

Google Reports Mobile Ad Growth

google-shopping-tents Jul 19, 2012 - Firm said revenues rose 21 percent in Q2. Comments

Wunderman's Shulman to Replace CEO Scarfi at Organic

david-shulman-image Jul 18, 2012 - Shulman has held stints at Wunderman, Digitas, and Ford. Comments

Digital Ad Spend Gap Widens Between Obama and Romney

obama-healthcare-scotus-image-2 Jul 18, 2012 - Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Comments

Yahoo Revenues Flat for Q2 Amid CEO Hype

marissamayer Jul 17, 2012 - Despite a fresh face at the helm, Yahoo ad revenues were stagnant in Q2. Comments

Bold Teen Drama Degrassi Gets Gamified for Summer Season

degrassi-title Jul 16, 2012 - Much Music boosts beloved Canadian show with check-in rewards. Comments

Social Media Cuteness Sells Sea Otter Film and Cause

otter501 Jul 13, 2012 - Social media becomes a character itself in documentary flick Otter 501. Comments

Twitter Launches Age-Proofing System for Booze Brands

twitter-age-verify-landing Jul 12, 2012 - UPDATE: Jack Daniel's, Skinny Girl and Coors Light are using the system. Comments

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