Marketing News & Expert Advice
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13-Point Checklist to Plan for Q4 Online Sales
Feb 22, 2012 - E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Comments
Translating a Brand Spokesperson in Digital
Sep 7, 2011 - The do's and don'ts when working with a real or animated brand spokesperson. Comments
What Brand Brings to Social
Aug 24, 2011 - Time, money, and resources are the currency that both help compensate for a lack of brand strength and build the brand if done well. Comments
Digital Whiplash
Aug 10, 2011 - Working for a new CEO or consultant? Here are 12 tips for managing change in your organization. Comments
One Fish, Two Fish* or Why Social Media Is Not a Complete Answer
Jul 27, 2011 - Fishing in the social media watering hole? Here's some food for thought. Comments
What Comes After All the Facebook Contests?
Jul 13, 2011 - An overreliance on sweeps and contests may create one of two equally dismal scenarios. Comments
The Dirty Dozen - Common Tripping Points in Digital Marketing
Jun 29, 2011 - The same avoidable mistakes continue to plague companies' online programs. Comments
10 Ways Marketing Has Changed Forever
Jun 15, 2011 - Prioritize or perish: You can't afford to overlook these new realities. Comments
Social Media Buzzwords
Jun 1, 2011 - These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Comments
The Case for Creative Integration - Ignore at Your Own Peril
May 18, 2011 - Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Comments
Search Retargeting - Where Search and Media Meet
May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments
12 Ways to Give Your Brand Advocates a Megaphone
Feb 8, 2012 - In order to get your customers talking, you have to give them something to talk about. Comments
Social Media Learnings From the Front Lines
Jan 25, 2012 - Ten social media life lessons learned in the field. Comments
The Real Value of Lifetime Value
Jan 11, 2012 - You need to know what an average customer and a good customer are worth to your business in order to find, secure, retain, defend, and grow your customers. Comments
2012 Digital Planning Guide
Dec 28, 2011 - Understanding your current state, defining your desired state, and setting your strategy. Comments
The Insidious Impact of Project-Based Agency Relationships
Dec 14, 2011 - How short-term relationships are restricting long-term results for agencies and clients alike. Comments
Privacy Lessons From Around the Holiday Table
Nov 30, 2011 - Why marketers must find a way to make ad technologies understandable, flexible, and less scary to Grandmom and Uncle Harry. Comments
Facebook Advertising - Who Owns It?
Nov 16, 2011 - On one side you have media buyers and search pros that live and breathe CPC advertising and on the other you have the social media team who knows the channel intimately. Comments
Using Digital Channels to Listen and Learn
Nov 2, 2011 - Eight ways to find out what customers think about your brand. Comments
Tips to Harness Urgency in Online Sales
Oct 5, 2011 - Convincing bargain-shopping consumers that they will have to act fast to get their treasure takes a little trial and error. Comments
Tips for Disciplined Site Development
Sep 21, 2011 - Is your site in need of a major update? Consider these steps to a successful relaunch. Comments
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
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April 11, 2013
1:00pm ET / 10:00am PT
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
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Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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