Marketing News & Expert Advice
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Email and Social: A Killer Combo
May 30, 2012 - How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Comments
2012 Digital Planning Guide
Dec 28, 2011 - Understanding your current state, defining your desired state, and setting your strategy. Comments
The Insidious Impact of Project-Based Agency Relationships
Dec 14, 2011 - How short-term relationships are restricting long-term results for agencies and clients alike. Comments
Privacy Lessons From Around the Holiday Table
Nov 30, 2011 - Why marketers must find a way to make ad technologies understandable, flexible, and less scary to Grandmom and Uncle Harry. Comments
Facebook Advertising - Who Owns It?
Nov 16, 2011 - On one side you have media buyers and search pros that live and breathe CPC advertising and on the other you have the social media team who knows the channel intimately. Comments
Using Digital Channels to Listen and Learn
Nov 2, 2011 - Eight ways to find out what customers think about your brand. Comments
Tips to Harness Urgency in Online Sales
Oct 5, 2011 - Convincing bargain-shopping consumers that they will have to act fast to get their treasure takes a little trial and error. Comments
Tips for Disciplined Site Development
Sep 21, 2011 - Is your site in need of a major update? Consider these steps to a successful relaunch. Comments
Translating a Brand Spokesperson in Digital
Sep 7, 2011 - The do's and don'ts when working with a real or animated brand spokesperson. Comments
What Brand Brings to Social
Aug 24, 2011 - Time, money, and resources are the currency that both help compensate for a lack of brand strength and build the brand if done well. Comments
Digital Whiplash
Aug 10, 2011 - Working for a new CEO or consultant? Here are 12 tips for managing change in your organization. Comments
The Magical Email-Social Combo
May 16, 2012 - Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Comments
As Simple As 1, 2, 3
May 2, 2012 - Does your digital strategy meet one of these three goals? Comments
Why Bother With Google+?
Apr 18, 2012 - Three+ reasons why your business should care about the social networking platform. Comments
Tablets Transform Behaviors Both at Home and at Work
Apr 4, 2012 - The tablet shift into the work world is already here. Are you ready? Comments
A Few Rules for Finding Digital Discipline
Mar 21, 2012 - Six rules to achieve a lasting balance between happy digital consumers weighed down with ad exposures and marketers stacking up their conversions and spend. Comments
The Digital All-You-Can-Eat Buffet
Mar 7, 2012 - One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don't fit on our budget plate. Comments
13-Point Checklist to Plan for Q4 Online Sales
Feb 22, 2012 - E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Comments
12 Ways to Give Your Brand Advocates a Megaphone
Feb 8, 2012 - In order to get your customers talking, you have to give them something to talk about. Comments
Social Media Learnings From the Front Lines
Jan 25, 2012 - Ten social media life lessons learned in the field. Comments
The Real Value of Lifetime Value
Jan 11, 2012 - You need to know what an average customer and a good customer are worth to your business in order to find, secure, retain, defend, and grow your customers. Comments
MOST READ
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- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
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