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The Evolving Mobile Inbox: Competing with Smartphone Distractions

Nov 27, 2013 - Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do that!). How can marketers compete with just a split second to engage? Comments

Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions

shutterstock-109774529 Oct 30, 2013 - Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but facts are a funny thing. Comments

In Marketing, Overwhelmed is the New Normal

Computer frustration Oct 2, 2013 - Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Comments

Analytics Gone Wild

twain Sep 4, 2013 - In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Comments

The Top 10 Tried and True Ways to Waste Your Digital Budget

confused-man2 Aug 7, 2013 - Since so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting your time and money. Comments

Buying or Earning Facebook Likes?

kidslikes Jul 10, 2013 - Maximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generally engage with the brand on a more frequent basis. Comments

What to Do About the Mobile Flash Clash?

broken-tablet Jun 6, 2013 - What are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Comments

How Will the Digital Industry Survive Its Teen Years?

teenager May 15, 2013 - How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Comments

WOM. Everyone Wants It - How Do You Get It?

shutterstock-127093139 Apr 17, 2013 - Thirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Comments

Getting to What Matters

shutterstock-108347792 Mar 20, 2013 - How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses? Comments

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Destinations and Drivers - All You Need to Know About Digital

modern-train Jan 23, 2013 - Every investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with the destinations. Comments

The Value of Customers - Flipping the Economics of the 80/20 Rule

hello-my-name-is-change Nov 14, 2012 - More efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in the ever-widening range of digital options to reach both current and new customers. Comments

Facebook Ads Are NOT Display Ads

facebook-homepage Oct 31, 2012 - The nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advertising a different world from display. Comments

1 Relationship - Many Opportunities to Screw It Up

business-man-push-centric Oct 17, 2012 - Are you ready to put your customers at the center of your planning and making their needs your priority? Comments

Is Legal the Enemy of Social?

legal-laptop Oct 3, 2012 - How do you reconcile legitimate and necessary legal input with an active social program? Comments

10 Ways to Create a Content Engine

Sep 19, 2012 - Good content is hard to manage and continually refresh yet it is absolutely critical to your marketing success. Comments

Social Media Seasonality

Aug 22, 2012 - Nine things you should focus on to help smooth out your year during the off-season and maintain the connections, buzz, and engagement that you worked so hard to earn. Comments

Social Media ROI Is Common Sense

Aug 8, 2012 - Every organization can and should open their eyes to the trends in their audience and their business. Comments

The Perfect Storm

Jul 25, 2012 - What does the torrent of digital political spending mean for non-political advertisers this year? Comments

Mad Dash for Mobile

Jul 11, 2012 - Nine ways to either tiptoe into mobile or take the plunge. Comments

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