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Bringing Local Relevance to Social

Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Destinations and Drivers - All You Need to Know About Digital

modern-train Jan 23, 2013 - Every investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with the destinations. Comments

The Value of Customers - Flipping the Economics of the 80/20 Rule

hello-my-name-is-change Nov 14, 2012 - More efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in the ever-widening range of digital options to reach both current and new customers. Comments

Facebook Ads Are NOT Display Ads

facebook-homepage Oct 31, 2012 - The nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advertising a different world from display. Comments

1 Relationship - Many Opportunities to Screw It Up

business-man-push-centric Oct 17, 2012 - Are you ready to put your customers at the center of your planning and making their needs your priority? Comments

Is Legal the Enemy of Social?

legal-laptop Oct 3, 2012 - How do you reconcile legitimate and necessary legal input with an active social program? Comments

10 Ways to Create a Content Engine

Sep 19, 2012 - Good content is hard to manage and continually refresh yet it is absolutely critical to your marketing success. Comments

Social Media Seasonality

Aug 22, 2012 - Nine things you should focus on to help smooth out your year during the off-season and maintain the connections, buzz, and engagement that you worked so hard to earn. Comments

Social Media ROI Is Common Sense

Aug 8, 2012 - Every organization can and should open their eyes to the trends in their audience and their business. Comments

The Perfect Storm

Jul 25, 2012 - What does the torrent of digital political spending mean for non-political advertisers this year? Comments

Mad Dash for Mobile

Jul 11, 2012 - Nine ways to either tiptoe into mobile or take the plunge. Comments

What Could Possibly Go Wrong?

Jun 27, 2012 - Change is a constant in digital marketing as new technologies, approaches, and players appear regularly in your path. Those changes bring both opportunity and risk. Comments

The Pain and Peril of Pinterest Promos

Jun 13, 2012 - A look at the obstacles to marketing on Pinterest. Yet it's still worth the aggravation. Comments

Email and Social: A Killer Combo

May 30, 2012 - How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Comments

The Magical Email-Social Combo

May 16, 2012 - Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Comments

As Simple As 1, 2, 3

May 2, 2012 - Does your digital strategy meet one of these three goals? Comments

Why Bother With Google+?

Apr 18, 2012 - Three+ reasons why your business should care about the social networking platform. Comments

Tablets Transform Behaviors Both at Home and at Work

Apr 4, 2012 - The tablet shift into the work world is already here. Are you ready? Comments

A Few Rules for Finding Digital Discipline

Mar 21, 2012 - Six rules to achieve a lasting balance between happy digital consumers weighed down with ad exposures and marketers stacking up their conversions and spend. Comments

The Digital All-You-Can-Eat Buffet

Mar 7, 2012 - One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don't fit on our budget plate. Comments

13-Point Checklist to Plan for Q4 Online Sales

Feb 22, 2012 - E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Comments

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