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Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch

Dec 29, 2012 - Video-centric Beijing brand sells online only. Comments

Union Bank Offers Online Parts for Build-Your-Own TV Ads

union-bank-logo Nov 26, 2012 - In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their own commercials. The custom ads are made and displayed on the branded site bankingbydesign.com. Users... Comments

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers

kibble-art Nov 7, 2012 - Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game. Comments

LA Tourism Goes Social, Hooks Up With Savvy Locals

cz-la Nov 2, 2012 - Social connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles area. Comments

Unilever Embraces Carrotmob for Online Cause Marketing

tumblr-m9wwbtxb5k1qj457zo1-1280 Oct 25, 2012 - Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns with Unilever. Comments

Talent Crisis: Pereira & O’Dell’s Super Intern Corey Lenhart

coreylenhart-pereiraodell-1-1 Oct 15, 2012 - Meet 20-year-old Corey Lenhart, a living, breathing answer to many of the talent questions that ad leaders are agonizing over. Comments

Intel's Romantic Social Video Nabs 55M Views

intel-toshiba-beauty-inside Oct 8, 2012 - A recap of a social film project from Intel and Toshiba. Comments

DailyCandy's Boots Get Dirty With Custom Sorel Campaign

dailycandy-sorel2 Sep 28, 2012 - Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and phrase. Comments

Virgin America Taps Trendsetters for Social Video Effort

virgin-pinterest Sep 13, 2012 - Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Comments

Grey Poupon Rejects Uncouth Facebook Users

greypoupon Sep 12, 2012 - Digital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to upscale lifestyle tips. Comments

Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App

benandjerrys-spoon Sep 4, 2012 - More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Comments

Digital Catalogs Take on Social Role for IKEA, Gap

gap-sf-party-with-rue Aug 27, 2012 - Digital catalogs are evolving into branded content hubs for retailers. Comments

Digital Mad Woman: Winkler Founder Agnieszka Winkler

winkleragnieszka Aug 15, 2012 - The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Comments

Schlage's Branded Hunt Attracts Few Players, Many Fans

lockedinahouse Aug 13, 2012 - Lock company uses Twitter gimmick to drive traffic on site. Comments

LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand

jive-trial-homepage Jul 19, 2012 - Jive Software, which sells collaborative, social technology, is positioning itself as a leader in the social business movement. Comments

Nike Plans Real-Time Olympics Ads on Twitter

nike-riseabove2 Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb

harrygottlieb-highres Jul 10, 2012 - How one of the first interactive products came to take the mass market by storm. Comments

AT&T's Crowdsourced Video Snags 6M Viewers

att-awayhappened Jul 3, 2012 - Experimental video project scores far more viewers than big-budget series. Comments

Digital Mad Man: AKQA Co-Founder Ajaz Ahmed

ajazahmed2012 Jun 26, 2012 - How avoiding a mistake in the '90s helped the WPP agency stay alive and thrive. Comments

Mysterious Web Game Lures Viewers to Tom Hanks Show

tapjoint Jun 25, 2012 - Tap Joint game previews post-apocalyptic Yahoo series "Electric City." Comments

Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500

tiffany-rolfe-2 Jun 18, 2012 - Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed. Comments

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