Marketing News & Expert Advice
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Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Dec 29, 2012 - Video-centric Beijing brand sells online only. Comments
Digital Catalogs Take on Social Role for IKEA, Gap
Aug 27, 2012 -
Digital catalogs are evolving into branded content hubs for retailers.
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Digital Mad Woman: Winkler Founder Agnieszka Winkler
Aug 15, 2012 -
The author of Warp-Speed Branding talks about being motivated by problem-solving, not money.
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Schlage's Branded Hunt Attracts Few Players, Many Fans
Aug 13, 2012 -
Lock company uses Twitter gimmick to drive traffic on site.
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LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand
Jul 19, 2012 -
Jive Software, which sells collaborative, social technology, is positioning itself as a leader in the social business movement.
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Nike Plans Real-Time Olympics Ads on Twitter
Jul 16, 2012 -
Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter.
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Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb
Jul 10, 2012 -
How one of the first interactive products came to take the mass market by storm.
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AT&T's Crowdsourced Video Snags 6M Viewers
Jul 3, 2012 -
Experimental video project scores far more viewers than big-budget series.
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Digital Mad Man: AKQA Co-Founder Ajaz Ahmed
Jun 26, 2012 -
How avoiding a mistake in the '90s helped the WPP agency stay alive and thrive.
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Mysterious Web Game Lures Viewers to Tom Hanks Show
Jun 25, 2012 -
Tap Joint game previews post-apocalyptic Yahoo series "Electric City."
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Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500
Jun 18, 2012 -
Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed.
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Union Bank Offers Online Parts for Build-Your-Own TV Ads
Nov 26, 2012 -
In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their own commercials. The custom ads are made and displayed on the branded site bankingbydesign.com. Users...
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Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers
Nov 7, 2012 -
Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game.
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LA Tourism Goes Social, Hooks Up With Savvy Locals
Nov 2, 2012 -
Social connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles area.
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Unilever Embraces Carrotmob for Online Cause Marketing
Oct 25, 2012 -
Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns with Unilever.
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Talent Crisis: Pereira & O’Dell’s Super Intern Corey Lenhart
Oct 15, 2012 -
Meet 20-year-old Corey Lenhart, a living, breathing answer to many of the talent questions that ad leaders are agonizing over.
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Intel's Romantic Social Video Nabs 55M Views
Oct 8, 2012 -
A recap of a social film project from Intel and Toshiba.
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DailyCandy's Boots Get Dirty With Custom Sorel Campaign
Sep 28, 2012 -
Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and phrase.
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Virgin America Taps Trendsetters for Social Video Effort
Sep 13, 2012 -
Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube.
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Grey Poupon Rejects Uncouth Facebook Users
Sep 12, 2012 -
Digital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to upscale lifestyle tips.
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Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App
Sep 4, 2012 -
More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks.
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