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RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner

Dec 21, 2011 - For auto marketers, a lesson in how to play nicely with disruptors. Comments

Why Millennials Are Bored With Sexy Cars

yaris-joan-auto Dec 12, 2011 - How digital tech is turning American car culture upside down. Comments

Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson

geiger-gleeson-square Nov 28, 2011 - The Twitter lives of two digital execs. Comments

PJ Pereira: How a Branded 'Social Film' Hooked Gamers

pj-pereira-2011 Nov 16, 2011 - Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Comments

Eleven's Courtney Buechert: Speed is Currency for Next-Gen Agencies

courtney-eleven Oct 26, 2011 - Indie San Francisco agency and Apple agency recently took a gamble on video. Comments

Lenovo Defies Gravity With YouTube Space Lab Contest

youtube-lenovo2 Oct 19, 2011 - A bid to become a top-of-mind tech brand among youth. Comments

Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me

spiegel Oct 12, 2011 - Spiegel discusses making the jump from OMG Digital to games startup. Comments

AKQA, Audi Tap Driver Frustration With Real-Time Index

audi-rfi Oct 7, 2011 - Partnership with MIT lab leads to unique branded data visualization project. Comments

Retrevo Mobile App Aims to be the New Sales Clerk

Sep 30, 2011 - Firm is in talks with big-box chains to offer in-store mobile users real time product buzz. Comments

YouTube, JWT Collaborate on Branded Game for Zyrtec

Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments

3 Months After GSI Buy, eBay Expands Digital Agencies

Sep 22, 2011 - GSI Commerce is growing its marketing offerings and winning new business. Comments

Tom Brady and Ugg Treat Video as the New TV

tom-brady-ugg Sep 16, 2011 - What’s the difference between an online video and a TV commercial? Not much. Comments

Gallup: Aim Social Media Marketing at Loyalists, Not Prospects

Sep 9, 2011 - Brands should letting existing fans spread the gospel on Facebook, Twitter and other platforms. Comments

U.S. Agencies Scoop Up Digital Talent From China

natalie-lam Jul 12, 2011 - Shops look to mainland China and Hong Kong for skills and global perspective. Comments

W+K Connects Coke, Target to Mobile Tech Startups

wk-pie Jul 6, 2011 - Brands commit mentors in expansion of two-year-old incubator. Comments

Wieden+Kennedy Shanghai: Social Media Darling

wkshanghai5 Jun 9, 2011 - Unlike its U.S. parent, this W+K outpost is mainly a digital agency. Comments

Tribal DDB Shanghai: Giving Branding a Digital Core

ddb-shanghai-jesse-lin Jun 1, 2011 - Second in a series on Shanghai-based digital agencies. Comments

AKQA Shanghai: Tapping Social, Cultural Traditions

johan-vakidis-leo-chu-featuredimage May 23, 2011 - First in a three-part series about digital marketing agencies in Shanghai. Comments

Heineken App Mixes Gaming, Social Media With Live Sports

heineken-starplayer May 3, 2011 - StarPlayer app rewards people who accurately predict game developments just before they happen. Comments

How YouTube Used Obama Chat to Build Brand

obama-youtube Feb 3, 2011 - YouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts. Comments

Levi’s Community Finds Mentors for Millennials

Nov 12, 2010 - A website pairs young women with "ambassdors" in several fields, but is off to a slow start. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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