Marketing News & Expert Advice
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RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner
Dec 21, 2011 - For auto marketers, a lesson in how to play nicely with disruptors. Comments
Tom Brady and Ugg Treat Video as the New TV
Sep 16, 2011 -
What’s the difference between an online video and a TV commercial? Not much.
Comments
Gallup: Aim Social Media Marketing at Loyalists, Not Prospects
Sep 9, 2011 - Brands should letting existing fans spread the gospel on Facebook, Twitter and other platforms. Comments
U.S. Agencies Scoop Up Digital Talent From China
Jul 12, 2011 -
Shops look to mainland China and Hong Kong for skills and global perspective.
Comments
W+K Connects Coke, Target to Mobile Tech Startups
Jul 6, 2011 -
Brands commit mentors in expansion of two-year-old incubator.
Comments
Wieden+Kennedy Shanghai: Social Media Darling
Jun 9, 2011 -
Unlike its U.S. parent, this W+K outpost is mainly a digital agency.
Comments
Tribal DDB Shanghai: Giving Branding a Digital Core
Jun 1, 2011 -
Second in a series on Shanghai-based digital agencies.
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AKQA Shanghai: Tapping Social, Cultural Traditions
May 23, 2011 -
First in a three-part series about digital marketing agencies in Shanghai.
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Heineken App Mixes Gaming, Social Media With Live Sports
May 3, 2011 -
StarPlayer app rewards people who accurately predict game developments just before they happen.
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How YouTube Used Obama Chat to Build Brand
Feb 3, 2011 -
YouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts.
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Levi’s Community Finds Mentors for Millennials
Nov 12, 2010 - A website pairs young women with "ambassdors" in several fields, but is off to a slow start. Comments
Why Millennials Are Bored With Sexy Cars
Dec 12, 2011 -
How digital tech is turning American car culture upside down.
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Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson
Nov 28, 2011 -
The Twitter lives of two digital execs.
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PJ Pereira: How a Branded 'Social Film' Hooked Gamers
Nov 16, 2011 -
Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own.
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Eleven's Courtney Buechert: Speed is Currency for Next-Gen Agencies
Oct 26, 2011 -
Indie San Francisco agency and Apple agency recently took a gamble on video.
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Lenovo Defies Gravity With YouTube Space Lab Contest
Oct 19, 2011 -
A bid to become a top-of-mind tech brand among youth.
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Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me
Oct 12, 2011 -
Spiegel discusses making the jump from OMG Digital to games startup.
Comments
AKQA, Audi Tap Driver Frustration With Real-Time Index
Oct 7, 2011 -
Partnership with MIT lab leads to unique branded data visualization project.
Comments
Retrevo Mobile App Aims to be the New Sales Clerk
Sep 30, 2011 - Firm is in talks with big-box chains to offer in-store mobile users real time product buzz. Comments
YouTube, JWT Collaborate on Branded Game for Zyrtec
Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments
3 Months After GSI Buy, eBay Expands Digital Agencies
Sep 22, 2011 - GSI Commerce is growing its marketing offerings and winning new business. Comments
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