Marketing News & Expert Advice
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Social Success via Search
May 21, 2013 - One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search. Comments
Social Media Marketing and the Brand Embrace
Jun 19, 2012 - A well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Comments
27 LinkedIn Social Media Marketing Tactics
Apr 24, 2012 -
A list of free and paid marketing and media opportunities on LinkedIn.
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Talking About This and Facebook Viral Reach
Jan 19, 2012 - How fans amplify reach via engagement. Comments
And Then What…Becoming a Marketing Engineer in 2012
Jan 4, 2012 - If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Comments
Social Media + Search Marketing + Online Media = Success
Dec 20, 2011 - Seven ways to integrate these channels and blur the lines between disciplines. Comments
4 Questions for Media Success
Dec 6, 2011 - Building a comprehensive media strategy. Comments
10 Tips for Building Fans via Facebook Advertising
Nov 22, 2011 - What are the interests and demographics of the people who already love your brand? Comments
Bookmarking Banner Ads With AdKeeper
Nov 8, 2011 - Will a tool encourage consumers to save, share, click, and engage with ads? Comments
Lessons From a Real-Life 'Mad Woman'
Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments
Social Media + Search Marketing + Online Media = Success
Sep 27, 2011 - Focusing on just one area limits your ability to create synergy between these three channels. Comments
14 Ways to Link Social and SEO
Apr 23, 2013 -
Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently.
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Viral Spikes: The Power of the Share
Mar 26, 2013 -
How many marketing tactics and programs have you constructed around encouraging social shares?
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You Don't Need a Million Fans!
Feb 26, 2013 -
Ten social media marketing tactics that don't rely on Facebook fans.
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10 Social Media Marketing New Year's Resolutions
Jan 4, 2013 -
Select a few key areas to either do better in or to start to be active in for your social media marketing program this year.
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14 Social Media ROI Metrics You Can Use Right Now!
Dec 18, 2012 -
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
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Questions to Ask Your Clients
Nov 6, 2012 -
Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with.
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Facebook: What Are You Waiting for?
Oct 9, 2012 -
It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team against it.
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7 Tips to Humanize Your Brand via Social Channels
Sep 12, 2012 - Think of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re there to get to know your clients (or customers) on a personal level. Comments
What a Facebook Ad Network Might Look Like
Aug 14, 2012 - When is it coming and what will Facebook utilize for targeting? Comments
Socializing Thought Leadership
Jul 17, 2012 - Making your thought leadership materials go viral. Comments
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