10 Tips for Building Fans via Facebook Advertising

Nov 22, 2011 - What are the interests and demographics of the people who already love your brand? Comments

Bookmarking Banner Ads With AdKeeper

Nov 8, 2011 - Will a tool encourage consumers to save, share, click, and engage with ads? Comments

Lessons From a Real-Life 'Mad Woman'

Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments

Social Media + Search Marketing + Online Media = Success

Sep 27, 2011 - Focusing on just one area limits your ability to create synergy between these three channels. Comments

Dell Defines Social Media ROI: An Interview With Rishi Dave

Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments

Social Media Marketing at Dell: An Interview With Rishi Dave

Aug 30, 2011 - Insights on tech and B2B social media marketing from an expert. First in a two-part series. Comments

Thinking Beyond the 'Like'

Aug 2, 2011 - 10 tips for engaging and retaining your Facebook fans. Comments

4 Questions for Agency Success

Jul 5, 2011 - Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Comments

Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

Jun 21, 2011 - Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Comments

Abandon the Campaign and Embrace the Channel

Jun 7, 2011 - To be agile and responsive, companies need to abandon the notion of campaigns and embrace the concept of channels. Here are five rules for managing a successful channel. Comments

Search + Retargeting = Brand Embrace

May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments

What's the Deal? Groupon for Hamburger Helper

May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments

How Twitter Makes Money

Apr 26, 2011 - A look at Twitter's advertising opportunities. Comments

Drive, Capture, Convert, Optimize

Apr 12, 2011 - Four steps of engagement and ROI for media planning. Comments

Social Media Benchmarking Q&A

Mar 29, 2011 - Four questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Comments

There Are No Standard Answers for Unique Situations

Mar 1, 2011 - Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Comments

TrueView - YouTube Pilots Video Pre-Roll Ads

Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments

Ignore Industry Standards - Only You Can Gauge Success

Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments

Blurry Lines in 2011: Social + Search + Media

Jan 4, 2011 - Four tactical opportunities marketers can apply to blend social, search, and display. Comments

Sparking Conversions: 10 Easy Calls to Action

Dec 21, 2010 - Start by answering these questions for your consumers: How are you going to help me? What do you have for me right now? Comments

Create a Media Plan and an Engagement Plan

Dec 7, 2010 - Consider these 10 approaches for creating online ads that will engage people with your brand. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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