10 Tips for Building Fans via Facebook Advertising

Nov 22, 2011 - What are the interests and demographics of the people who already love your brand? Comments

Bookmarking Banner Ads With AdKeeper

Nov 8, 2011 - Will a tool encourage consumers to save, share, click, and engage with ads? Comments

Lessons From a Real-Life 'Mad Woman'

Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments

Social Media + Search Marketing + Online Media = Success

Sep 27, 2011 - Focusing on just one area limits your ability to create synergy between these three channels. Comments

Dell Defines Social Media ROI: An Interview With Rishi Dave

Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments

Social Media Marketing at Dell: An Interview With Rishi Dave

Aug 30, 2011 - Insights on tech and B2B social media marketing from an expert. First in a two-part series. Comments

Thinking Beyond the 'Like'

Aug 2, 2011 - 10 tips for engaging and retaining your Facebook fans. Comments

4 Questions for Agency Success

Jul 5, 2011 - Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Comments

Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

Jun 21, 2011 - Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Comments

Abandon the Campaign and Embrace the Channel

Jun 7, 2011 - To be agile and responsive, companies need to abandon the notion of campaigns and embrace the concept of channels. Here are five rules for managing a successful channel. Comments

Search + Retargeting = Brand Embrace

May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments

What's the Deal? Groupon for Hamburger Helper

May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments

How Twitter Makes Money

Apr 26, 2011 - A look at Twitter's advertising opportunities. Comments

Drive, Capture, Convert, Optimize

Apr 12, 2011 - Four steps of engagement and ROI for media planning. Comments

Social Media Benchmarking Q&A

Mar 29, 2011 - Four questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Comments

There Are No Standard Answers for Unique Situations

Mar 1, 2011 - Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Comments

TrueView - YouTube Pilots Video Pre-Roll Ads

Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments

Ignore Industry Standards - Only You Can Gauge Success

Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments

Blurry Lines in 2011: Social + Search + Media

Jan 4, 2011 - Four tactical opportunities marketers can apply to blend social, search, and display. Comments

Sparking Conversions: 10 Easy Calls to Action

Dec 21, 2010 - Start by answering these questions for your consumers: How are you going to help me? What do you have for me right now? Comments

Create a Media Plan and an Engagement Plan

Dec 7, 2010 - Consider these 10 approaches for creating online ads that will engage people with your brand. Comments

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