Marketing News & Expert Advice
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Lessons From a Real-Life 'Mad Woman'
Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments
Drive, Capture, Convert, Optimize
Apr 12, 2011 - Four steps of engagement and ROI for media planning. Comments
Social Media Benchmarking Q&A
Mar 29, 2011 - Four questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Comments
There Are No Standard Answers for Unique Situations
Mar 1, 2011 - Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Comments
TrueView - YouTube Pilots Video Pre-Roll Ads
Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments
Ignore Industry Standards - Only You Can Gauge Success
Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments
Blurry Lines in 2011: Social + Search + Media
Jan 4, 2011 - Four tactical opportunities marketers can apply to blend social, search, and display. Comments
Sparking Conversions: 10 Easy Calls to Action
Dec 21, 2010 - Start by answering these questions for your consumers: How are you going to help me? What do you have for me right now? Comments
Create a Media Plan and an Engagement Plan
Dec 7, 2010 - Consider these 10 approaches for creating online ads that will engage people with your brand. Comments
How Groupon Makes Hundreds of Millions
Nov 23, 2010 - An examination of the social couponing revenue model. Comments
Set Up Your New LinkedIn Company Page
Nov 9, 2010 - With LinkedIn's new Company Pages, the social network will better serve businesses and individuals. Here's how. Comments
Social Media + Search Marketing + Online Media = Success
Sep 27, 2011 - Focusing on just one area limits your ability to create synergy between these three channels. Comments
Dell Defines Social Media ROI: An Interview With Rishi Dave
Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments
Social Media Marketing at Dell: An Interview With Rishi Dave
Aug 30, 2011 - Insights on tech and B2B social media marketing from an expert. First in a two-part series. Comments
Thinking Beyond the 'Like'
Aug 2, 2011 - 10 tips for engaging and retaining your Facebook fans. Comments
4 Questions for Agency Success
Jul 5, 2011 - Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Comments
Cookies, Fans, Opt-Ins, and Followers in Brand Embrace
Jun 21, 2011 - Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Comments
Abandon the Campaign and Embrace the Channel
Jun 7, 2011 - To be agile and responsive, companies need to abandon the notion of campaigns and embrace the concept of channels. Here are five rules for managing a successful channel. Comments
Search + Retargeting = Brand Embrace
May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments
What's the Deal? Groupon for Hamburger Helper
May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments
How Twitter Makes Money
Apr 26, 2011 - A look at Twitter's advertising opportunities. Comments
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