Marketing News & Expert Advice
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Facebook Ad Network - Is It Coming?
Aug 31, 2010 - Exploring new Facebook possibilities – unprecedented targeting to a massive audience and a new ad network layered over the social graph. Comments
7 Easy ROI Metrics for Social Media Marketing
Mar 16, 2010 - What are you getting back from your social media efforts? Here are some ways to find out. Comments
Turning One Ad Impression Into Ten
Mar 2, 2010 - Ten tactics to increase the number of ad impressions delivered for little or no additional cost. Comments
Interactive TV Ads: Real-Life Examples
Jan 19, 2010 - Brands have taken steps to combine interactive television with advertising, games, and even e-commerce. Second in a series. Comments
When TV and the Internet Converge
Jan 5, 2010 - Cable and satellite television services are starting to build upon the targeting and functionality of the Internet. What will this mean for marketers? First in a two-part series. Comments
Great Free Media Planning Tools
Dec 22, 2009 - Tools and tactics for researching niche audiences. Comments
Hypertargeting Registered Users
Dec 8, 2009 - The universe of hypertargeting opportunities is bigger than ever and promises to continue to grow. Comments
Four Dimensions of Online Media
Nov 24, 2009 - Maximize value and customer impact with targeting, compensation, ad units, and metrics. Comments
Predictive Modeling and Display Ads
Nov 10, 2009 - How to create a predictive modeling table to calculate the most to pay for a CPM or click in the online display ad channel. Comments
Clients: Tell Us What Your Budget Is!
Oct 13, 2009 - Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot afford. Comments
Eight Ways Twitter Could Make Big Money
Sep 29, 2009 - Twitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. Here's how. Comments
Social Media Engagement Optimization and ROI
Aug 17, 2010 - Applying media-style performance optimization to social media marketing. Comments
The Power of Engagement - 8 Ideas You Can Add To
Aug 3, 2010 - Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports. Comments
Thinking Beyond the Banner
Jul 20, 2010 - Four engagement path creative units and nine alternative placements to add to your media plan. Comments
Optimizing Creative: Testing Benefits and Offers
Jul 6, 2010 - How can you get your message in front of the right audience? Comments
8 Interesting Media Offerings on LinkedIn
Jun 22, 2010 - While Facebook and Twitter get all the buzz, LinkedIn offers these opportunities for media planners and buyers. Comments
Online Media Tracking Methodology for Social Media
May 25, 2010 - Meaningful metrics for tracking the performance of a social media program fall into these three categories. Comments
Social Media Marketing's New Currency: Likes (the Upside)
May 11, 2010 - The upsides for marketers of "Likes" replacing "Fans" on Facebook and the next steps that should be taken. Comments
Social Media Marketing's New Currency: Likes (Formerly Fans)
Apr 27, 2010 - What replacing "Fans" with "Likes" on Facebook means for social media marketers. Comments
Include Free Media in Your Online Media Plan
Apr 13, 2010 - Free placements and tactics are gaining an ever-larger share of the marketing mix. Here are 13 things you can do to add more octane to your media campaign. Comments
Digital Asset Optimization: Social Media Meets SEO
Mar 29, 2010 - Cover three bases with one program: site SEO, digital asset optimization, and social media marketing. Comments
MOST READ
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- The Hidden Factors That Drive Social Media Behavior and Success
- BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
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