Marketing News & Expert Advice
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4 Technologies and Trends Online Marketers Need to Know
Sep 28, 2010 - You may think you know all about social media, mobile, Web TV, and ad exchanges, but do you really? Comments
Digital Asset Optimization: Social Media Meets SEO
Mar 29, 2010 - Cover three bases with one program: site SEO, digital asset optimization, and social media marketing. Comments
7 Easy ROI Metrics for Social Media Marketing
Mar 16, 2010 - What are you getting back from your social media efforts? Here are some ways to find out. Comments
Turning One Ad Impression Into Ten
Mar 2, 2010 - Ten tactics to increase the number of ad impressions delivered for little or no additional cost. Comments
Interactive TV Ads: Real-Life Examples
Jan 19, 2010 - Brands have taken steps to combine interactive television with advertising, games, and even e-commerce. Second in a series. Comments
When TV and the Internet Converge
Jan 5, 2010 - Cable and satellite television services are starting to build upon the targeting and functionality of the Internet. What will this mean for marketers? First in a two-part series. Comments
Great Free Media Planning Tools
Dec 22, 2009 - Tools and tactics for researching niche audiences. Comments
Hypertargeting Registered Users
Dec 8, 2009 - The universe of hypertargeting opportunities is bigger than ever and promises to continue to grow. Comments
Four Dimensions of Online Media
Nov 24, 2009 - Maximize value and customer impact with targeting, compensation, ad units, and metrics. Comments
Predictive Modeling and Display Ads
Nov 10, 2009 - How to create a predictive modeling table to calculate the most to pay for a CPM or click in the online display ad channel. Comments
Clients: Tell Us What Your Budget Is!
Oct 13, 2009 - Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot afford. Comments
Facebook Ad Network - Is It Coming?
Aug 31, 2010 - Exploring new Facebook possibilities – unprecedented targeting to a massive audience and a new ad network layered over the social graph. Comments
Social Media Engagement Optimization and ROI
Aug 17, 2010 - Applying media-style performance optimization to social media marketing. Comments
The Power of Engagement - 8 Ideas You Can Add To
Aug 3, 2010 - Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports. Comments
Thinking Beyond the Banner
Jul 20, 2010 - Four engagement path creative units and nine alternative placements to add to your media plan. Comments
Optimizing Creative: Testing Benefits and Offers
Jul 6, 2010 - How can you get your message in front of the right audience? Comments
8 Interesting Media Offerings on LinkedIn
Jun 22, 2010 - While Facebook and Twitter get all the buzz, LinkedIn offers these opportunities for media planners and buyers. Comments
Online Media Tracking Methodology for Social Media
May 25, 2010 - Meaningful metrics for tracking the performance of a social media program fall into these three categories. Comments
Social Media Marketing's New Currency: Likes (the Upside)
May 11, 2010 - The upsides for marketers of "Likes" replacing "Fans" on Facebook and the next steps that should be taken. Comments
Social Media Marketing's New Currency: Likes (Formerly Fans)
Apr 27, 2010 - What replacing "Fans" with "Likes" on Facebook means for social media marketers. Comments
Include Free Media in Your Online Media Plan
Apr 13, 2010 - Free placements and tactics are gaining an ever-larger share of the marketing mix. Here are 13 things you can do to add more octane to your media campaign. Comments
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