How Groupon Makes Hundreds of Millions

Nov 23, 2010 - An examination of the social couponing revenue model. Comments

Set Up Your New LinkedIn Company Page

Nov 9, 2010 - With LinkedIn's new Company Pages, the social network will better serve businesses and individuals. Here's how. Comments

Is It Really Facebook vs. Google?

Oct 26, 2010 - Marketers who think Facebook threatens Google are missing the big picture. Comments

Five Tips for Showing the Love to Your Media Reps

Oct 12, 2010 - It's important that while you are negotiating with reps on price, that you are doing it in the spirit of partnership. Comments

4 Technologies and Trends Online Marketers Need to Know

Sep 28, 2010 - You may think you know all about social media, mobile, Web TV, and ad exchanges, but do you really? Comments

Facebook Ad Network - Is It Coming?

Aug 31, 2010 - Exploring new Facebook possibilities – unprecedented targeting to a massive audience and a new ad network layered over the social graph. Comments

Social Media Engagement Optimization and ROI

Aug 17, 2010 - Applying media-style performance optimization to social media marketing. Comments

The Power of Engagement - 8 Ideas You Can Add To

Aug 3, 2010 - Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports. Comments

Thinking Beyond the Banner

Jul 20, 2010 - Four engagement path creative units and nine alternative placements to add to your media plan. Comments

Optimizing Creative: Testing Benefits and Offers

Jul 6, 2010 - How can you get your message in front of the right audience? Comments

8 Interesting Media Offerings on LinkedIn

Jun 22, 2010 - While Facebook and Twitter get all the buzz, LinkedIn offers these opportunities for media planners and buyers. Comments

Online Media Tracking Methodology for Social Media

May 25, 2010 - Meaningful metrics for tracking the performance of a social media program fall into these three categories. Comments

Social Media Marketing's New Currency: Likes (the Upside)

May 11, 2010 - The upsides for marketers of "Likes" replacing "Fans" on Facebook and the next steps that should be taken. Comments

Social Media Marketing's New Currency: Likes (Formerly Fans)

Apr 27, 2010 - What replacing "Fans" with "Likes" on Facebook means for social media marketers. Comments

Include Free Media in Your Online Media Plan

Apr 13, 2010 - Free placements and tactics are gaining an ever-larger share of the marketing mix. Here are 13 things you can do to add more octane to your media campaign. Comments

Digital Asset Optimization: Social Media Meets SEO

Mar 29, 2010 - Cover three bases with one program: site SEO, digital asset optimization, and social media marketing. Comments

7 Easy ROI Metrics for Social Media Marketing

Mar 16, 2010 - What are you getting back from your social media efforts? Here are some ways to find out. Comments

Turning One Ad Impression Into Ten

Mar 2, 2010 - Ten tactics to increase the number of ad impressions delivered for little or no additional cost. Comments

Interactive TV Ads: Real-Life Examples

Jan 19, 2010 - Brands have taken steps to combine interactive television with advertising, games, and even e-commerce. Second in a series. Comments

When TV and the Internet Converge

Jan 5, 2010 - Cable and satellite television services are starting to build upon the targeting and functionality of the Internet. What will this mean for marketers? First in a two-part series. Comments

Great Free Media Planning Tools

Dec 22, 2009 - Tools and tactics for researching niche audiences. Comments

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