'IPhone Moms' Download Apps for Kids

Oct 26, 2009 - Greystripe report explores the lives of a growing demographic. Comments

Magna: 2009 to Be Only Down Year for Online Ads

Oct 14, 2009 - Next five years will bring strong growth in online and mobile spending, IPG agency predicts. Comments

Razorfish Aims to Simplify Touchscreen Creations

Sep 23, 2009 - Software to help clients build touchscreen experiences for multiple devices and platforms. Comments

Microsoft: 'Malvertising' Lawsuits Will Help Online Ad Good-Guys

Sep 18, 2009 - Characterizes legal action as a stroke on behalf of online ad sellers worldwide. Comments

Web Radio Service Pandora Offers New Video Ad Format

Sep 17, 2009 - NBC and EA are first takers for an interactive online video ad format aimed at advertisers in the entertainment industry. Comments

FM Folds OPA's New Units Into a Premium Roadblock

Sep 10, 2009 - Three units are combined to give brand advertisers total share of voice on a site. Comments

SpotMixer and Google Pair to Offer Self-Serve Online Video Ads

Aug 31, 2009 - The partnership expands the relationship between Google's TV ad service and the do-it-yourself online video ad firm. Comments

Rovi and TNS Media Research Bond for TV Measurement

Aug 13, 2009 - Promise of measurement standards being raised, helping advertisers understand metrics better. Comments

Spot Runner Chooses Yodle as Local Ad Partner

Aug 11, 2009 - Spot Runner will keep national sales in-house, while Yodle pitches its TV and radio media platform to its 6,000 local advertisers. Comments

Motorcycle Maker to Marketing Team: Don't Keep It to Yourself

Aug 10, 2009 - For one Oregon company, a tolerance for leaks yields surprising results. Comments

Mountain Dew Signs On For Paramount Digital Interactive Series

Aug 7, 2009 - Web series and online game will allow viewers to determine the plot flow and story outcome. Comments

Pandora Joins Katz Online for Audio Ad Push

Aug 4, 2009 - Clear Channel-owned seller will not replace Pandora"s in-house sales. Comments

Microsoft, ComScore Partner on Traditional Ad Planning Service

Jul 31, 2009 - Reach and Frequency Planner is meant to give brand advertisers confidence to spend more on Internet advertising. Comments

ChaCha Q&A Ads Boost 'Transformers' Debut

Jul 29, 2009 - SMS ads for Paramount Pictures flick raised brand awareness of the film. Comments

AMP Agency Snags Rock Coast Media

Jul 24, 2009 - Move designed to building the Alloy Media division's offerings in search and social media marketing. Comments

Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform

Jul 22, 2009 - Virtual currency can be provided to users who sign up for advertising offers. Comments

Former AOL Media Networks Chief Named CEO at The Weather Channel

Jul 20, 2009 - While at AOL, Michael Kelly was involved in the acquisitions of Advertising.com and Third Screen Media. Comments

Gorilla Nation Integrates Teens with Kids For Focused Ad Rep

Jul 17, 2009 - GN Kids & Teens division will aggregate notoriously fickle young Web users. Comments

Giving a Twit: Sanitation Non-Profit Hits Up Twitter for Toilet Talk

Jul 16, 2009 - Campaign to put composting toilets in developing regions doesn't shy away from scatological humor. Comments

The Few and the Proud: Ads on Bing

Jul 14, 2009 - AdGooroo report finds Microsoft is taking a quality-over-quantity approach with its relaunched search experience. Comments

Open Rates for Marketing E-mail On the Rise, Says Epsilon

Jul 9, 2009 - Study hints at improved relevance and list hygiene. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.