Marketing News & Expert Advice
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'IPhone Moms' Download Apps for Kids
Oct 26, 2009 - Greystripe report explores the lives of a growing demographic. Comments
Pandora Joins Katz Online for Audio Ad Push
Aug 4, 2009 - Clear Channel-owned seller will not replace Pandora"s in-house sales. Comments
Microsoft, ComScore Partner on Traditional Ad Planning Service
Jul 31, 2009 - Reach and Frequency Planner is meant to give brand advertisers confidence to spend more on Internet advertising. Comments
ChaCha Q&A Ads Boost 'Transformers' Debut
Jul 29, 2009 - SMS ads for Paramount Pictures flick raised brand awareness of the film. Comments
AMP Agency Snags Rock Coast Media
Jul 24, 2009 - Move designed to building the Alloy Media division's offerings in search and social media marketing. Comments
Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform
Jul 22, 2009 - Virtual currency can be provided to users who sign up for advertising offers. Comments
Former AOL Media Networks Chief Named CEO at The Weather Channel
Jul 20, 2009 - While at AOL, Michael Kelly was involved in the acquisitions of Advertising.com and Third Screen Media. Comments
Gorilla Nation Integrates Teens with Kids For Focused Ad Rep
Jul 17, 2009 - GN Kids & Teens division will aggregate notoriously fickle young Web users. Comments
Giving a Twit: Sanitation Non-Profit Hits Up Twitter for Toilet Talk
Jul 16, 2009 - Campaign to put composting toilets in developing regions doesn't shy away from scatological humor. Comments
The Few and the Proud: Ads on Bing
Jul 14, 2009 - AdGooroo report finds Microsoft is taking a quality-over-quantity approach with its relaunched search experience. Comments
Open Rates for Marketing E-mail On the Rise, Says Epsilon
Jul 9, 2009 - Study hints at improved relevance and list hygiene. Comments
Magna: 2009 to Be Only Down Year for Online Ads
Oct 14, 2009 - Next five years will bring strong growth in online and mobile spending, IPG agency predicts. Comments
Razorfish Aims to Simplify Touchscreen Creations
Sep 23, 2009 - Software to help clients build touchscreen experiences for multiple devices and platforms. Comments
Microsoft: 'Malvertising' Lawsuits Will Help Online Ad Good-Guys
Sep 18, 2009 - Characterizes legal action as a stroke on behalf of online ad sellers worldwide. Comments
Web Radio Service Pandora Offers New Video Ad Format
Sep 17, 2009 - NBC and EA are first takers for an interactive online video ad format aimed at advertisers in the entertainment industry. Comments
FM Folds OPA's New Units Into a Premium Roadblock
Sep 10, 2009 - Three units are combined to give brand advertisers total share of voice on a site. Comments
SpotMixer and Google Pair to Offer Self-Serve Online Video Ads
Aug 31, 2009 - The partnership expands the relationship between Google's TV ad service and the do-it-yourself online video ad firm. Comments
Rovi and TNS Media Research Bond for TV Measurement
Aug 13, 2009 - Promise of measurement standards being raised, helping advertisers understand metrics better. Comments
Spot Runner Chooses Yodle as Local Ad Partner
Aug 11, 2009 - Spot Runner will keep national sales in-house, while Yodle pitches its TV and radio media platform to its 6,000 local advertisers. Comments
Motorcycle Maker to Marketing Team: Don't Keep It to Yourself
Aug 10, 2009 - For one Oregon company, a tolerance for leaks yields surprising results. Comments
Mountain Dew Signs On For Paramount Digital Interactive Series
Aug 7, 2009 - Web series and online game will allow viewers to determine the plot flow and story outcome. Comments
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