Super Bowl Ads 2012: Winners and Losers

Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Brooks Brothers Plays It Cool in Social Marketing

Jun 22, 2012 - Retailer emphasizes personalized experiences instead of likes and tweets - for now. Comments

Constant Contact Acquires Digital Storefront for $65M

yellowpages-foursquare Jun 13, 2012 - Email services provider pushes into e-commerce, social for small businesses. Comments

'Social Business by Design': A Road Map

Jun 8, 2012 - Dachis Group consultants share options on the path to social business nirvana. Comments

Do's and Don'ts of Content Theft

May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Pinterest Could Expand Into Asia Pacific

May 19, 2012 - Japanese e-commerce giant leads a $100 million investment in the social network. Comments

E-commerce May Not Come Soon to Pinterest

ebay-pinterest May 17, 2012 - A Japanese e-commerce giant led $100M VC investment. Comments

Study: Websites Managing Average of 14 Third-Party Tags

vendor-tags May 16, 2012 - Survey measures tags from ads, analytics, email and social media firms. Comments

J&J Exec Says Brands Need Social Marketing Goals

kim-kadlec2012 May 16, 2012 - Global marketing executive discusses challenges and opportunities for $24 billion business. Comments

Adobe Tool Eases iPhone Content, Social Sharing

May 15, 2012 - Condé Nast and Wenner Media have tested. Comments

Music in Advertising: Brands, Bands Mashup

May 11, 2012 - Kia, Intel, and other brands look to hit the right notes with consumers. Comments

Agencies Lukewarm on 2012 NewFronts

thedaily-puppets May 4, 2012 - Will people watch and advertisers buy in? Comments

Hong Kong Horse Racing Club Embraces ‘Social’ Business

hongkongjockeyclub2 May 4, 2012 - Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts. Comments

Pantene, Starbucks Sponsor Video Content With an Edge

pantene-funnyordie May 1, 2012 - At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands. Comments

'Optimize': A Practical Guide to Content Marketing

Apr 27, 2012 - Internet marketer Lee Odden's book offers invaluable advice for creating, socializing, and optimizing content. Comments

Facebook Video Visitors Down 8%, Yahoo's Up 8%

Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments

Microsoft Weighs Ad Options for Skype

hyundai-microsoft-xbox Apr 25, 2012 - At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Comments

BrightTag Gets $15 Million in VC

Apr 25, 2012 - Ad tag management firm's clients include the Gap and the Obama campaign. Comments

Mobile Shopping Co Bee Media Buys Location Tech Firm

Apr 24, 2012 - Round up: Bee Media Buys Adcentricity; Moat gets investment. Comments

Study: Motherhood Changes Rules for Marketing

Apr 20, 2012 - BabyCenter-Nielsen research reveals how women - once they become moms - change their media consumption and shopping behaviors. Comments

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