Marketing News & Expert Advice
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Internet Ad Revenue Totals $31B in 2011, Up 22%
Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments
Social TV - Teaching an Old Medium New Tricks
Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments
How Unilever Connects With Hispanics on Facebook
Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments
'Covert Affairs' Star Shares Tips for Social TV
Feb 27, 2012 -
Christopher Gorham says some people should avoid social networks. [Video]
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Why Facebook Storefronts Fail
Feb 22, 2012 - Executives from startups contend that commerce can succeed on social networks, but requires new approaches. Comments
News Sites Lag Facebook, Google in Ad Targeting
Feb 14, 2012 - Pew Research Center also identifies other missed revenue opportunities for news sites. Comments
Marketers Warn Against Facebook Fatigue
Feb 13, 2012 -
At Social Media Week, JWT execs say hyper personalization and other factors could work against brands and social networks alike.
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GE Puts Creative Spin on Data in Advertisements
Feb 8, 2012 -
A story of two product lines, told through the elegant use of data.
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ClickZ's Game Day Coverage of the Super Bowl Ads
Feb 5, 2012 -
Real-time data and commentary on the big game commercials.
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VW's 'Bark Side' Ad Loses Social Momentum
Feb 3, 2012 -
Social activity involving the video dropped, but the video still had lots of views.
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Super Bowl 2012 Ads: 3 Trends to Watch
Feb 3, 2012 - In advertising, what a difference two years makes. Comments
Gap Global CMO: Marketing 'More Honest' Than Journalism
Apr 17, 2012 -
Former TV news reporter also emphasizes the importance of "community" in telling a brand's story.
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Hulu: Advertisers Pay Only When 100% of Ad Is Streamed
Apr 17, 2012 - Online video service subscriptions also reach 2 million. Comments
Will Pinterest Push Into E-Commerce?
Apr 13, 2012 - Amazon and eBay show the social sharing site some love. Comments
Nokia Rolls Out $99 Phones With Microsoft Software in U.S.
Apr 9, 2012 - Microsoft ties big mobile hopes to new device. Comments
Macy's Builds 'Social' Community for Customers
Apr 3, 2012 -
In Star Advisor program, retailer offers $5 monthly reward to active participants of its online community.
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BabyCenter CEO Tina Sharkey Resigns
Mar 28, 2012 -
Johnson & Johnson demonstrated that a CPG company can be a successful publisher.
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SES NY 2012 Live Blog: Automating Social Media
Mar 21, 2012 - At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Comments
Wanted: Data Scientist With a Human Touch
Mar 16, 2012 - The race to obtain better insights about customers and prospects is in large part a recruiting game. Comments
Youku to Acquire Tudou in $1B Deal
Mar 12, 2012 - Two online video sites in China to merge, expanding reach and reducing expenses. Comments
What Does Apple's New iPad Mean for Marketing?
Mar 7, 2012 -
Digital marketers size up the new device.
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