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Google to Measure: Did Anyone See Your Ad?

Apr 19, 2012 - Marketers praise Google's new tools, but question whether they will be effective enough. Comments

Internet Ad Revenue Totals $31B in 2011, Up 22%

Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments

Omnicom Media Group China to Acquire NIM Digital

omnicom-nimdigital1 Apr 17, 2012 - Omnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year. Comments

Gap Global CMO: Marketing 'More Honest' Than Journalism

seth-farbman Apr 17, 2012 - Former TV news reporter also emphasizes the importance of "community" in telling a brand's story. Comments

Hulu: Advertisers Pay Only When 100% of Ad Is Streamed

Apr 17, 2012 - Online video service subscriptions also reach 2 million. Comments

Will Pinterest Push Into E-Commerce?

Apr 13, 2012 - Amazon and eBay show the social sharing site some love. Comments

Nokia Rolls Out $99 Phones With Microsoft Software in U.S.

Apr 9, 2012 - Microsoft ties big mobile hopes to new device. Comments

Macy's Builds 'Social' Community for Customers

macy-staradvisor Apr 3, 2012 - In Star Advisor program, retailer offers $5 monthly reward to active participants of its online community. Comments

BabyCenter CEO Tina Sharkey Resigns

tina-sharkey-jpg Mar 28, 2012 - Johnson & Johnson demonstrated that a CPG company can be a successful publisher. Comments

SES NY 2012 Live Blog: Automating Social Media

Mar 21, 2012 - At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Comments

Wanted: Data Scientist With a Human Touch

Mar 16, 2012 - The race to obtain better insights about customers and prospects is in large part a recruiting game. Comments

Youku to Acquire Tudou in $1B Deal

Mar 12, 2012 - Two online video sites in China to merge, expanding reach and reducing expenses. Comments

What Does Apple's New iPad Mean for Marketing?

ipad-sf Mar 7, 2012 - Digital marketers size up the new device. Comments

Social TV - Teaching an Old Medium New Tricks

Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments

How Unilever Connects With Hispanics on Facebook

Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments

'Covert Affairs' Star Shares Tips for Social TV

hill-holiday-gorham Feb 27, 2012 - Christopher Gorham says some people should avoid social networks. [Video] Comments

Why Facebook Storefronts Fail

Feb 22, 2012 - Executives from startups contend that commerce can succeed on social networks, but requires new approaches. Comments

News Sites Lag Facebook, Google in Ad Targeting

Feb 14, 2012 - Pew Research Center also identifies other missed revenue opportunities for news sites. Comments

Marketers Warn Against Facebook Fatigue

eastman-jwt-social-week Feb 13, 2012 - At Social Media Week, JWT execs say hyper personalization and other factors could work against brands and social networks alike. Comments

GE Puts Creative Spin on Data in Advertisements

ge-data-visualization Feb 8, 2012 - A story of two product lines, told through the elegant use of data. Comments

ClickZ's Game Day Coverage of the Super Bowl Ads

chevysilverado-superbowl2012 Feb 5, 2012 - Real-time data and commentary on the big game commercials. Comments

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