Marketing News & Expert Advice
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Google to Measure: Did Anyone See Your Ad?
Apr 19, 2012 - Marketers praise Google's new tools, but question whether they will be effective enough. Comments
Youku to Acquire Tudou in $1B Deal
Mar 12, 2012 - Two online video sites in China to merge, expanding reach and reducing expenses. Comments
What Does Apple's New iPad Mean for Marketing?
Mar 7, 2012 -
Digital marketers size up the new device.
Comments
Social TV - Teaching an Old Medium New Tricks
Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments
How Unilever Connects With Hispanics on Facebook
Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments
'Covert Affairs' Star Shares Tips for Social TV
Feb 27, 2012 -
Christopher Gorham says some people should avoid social networks. [Video]
Comments
Why Facebook Storefronts Fail
Feb 22, 2012 - Executives from startups contend that commerce can succeed on social networks, but requires new approaches. Comments
News Sites Lag Facebook, Google in Ad Targeting
Feb 14, 2012 - Pew Research Center also identifies other missed revenue opportunities for news sites. Comments
Marketers Warn Against Facebook Fatigue
Feb 13, 2012 -
At Social Media Week, JWT execs say hyper personalization and other factors could work against brands and social networks alike.
Comments
GE Puts Creative Spin on Data in Advertisements
Feb 8, 2012 -
A story of two product lines, told through the elegant use of data.
Comments
ClickZ's Game Day Coverage of the Super Bowl Ads
Feb 5, 2012 -
Real-time data and commentary on the big game commercials.
Comments
Internet Ad Revenue Totals $31B in 2011, Up 22%
Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments
Omnicom Media Group China to Acquire NIM Digital
Apr 17, 2012 -
Omnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year.
Comments
Gap Global CMO: Marketing 'More Honest' Than Journalism
Apr 17, 2012 -
Former TV news reporter also emphasizes the importance of "community" in telling a brand's story.
Comments
Hulu: Advertisers Pay Only When 100% of Ad Is Streamed
Apr 17, 2012 - Online video service subscriptions also reach 2 million. Comments
Will Pinterest Push Into E-Commerce?
Apr 13, 2012 - Amazon and eBay show the social sharing site some love. Comments
Nokia Rolls Out $99 Phones With Microsoft Software in U.S.
Apr 9, 2012 - Microsoft ties big mobile hopes to new device. Comments
Macy's Builds 'Social' Community for Customers
Apr 3, 2012 -
In Star Advisor program, retailer offers $5 monthly reward to active participants of its online community.
Comments
BabyCenter CEO Tina Sharkey Resigns
Mar 28, 2012 -
Johnson & Johnson demonstrated that a CPG company can be a successful publisher.
Comments
SES NY 2012 Live Blog: Automating Social Media
Mar 21, 2012 - At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Comments
Wanted: Data Scientist With a Human Touch
Mar 16, 2012 - The race to obtain better insights about customers and prospects is in large part a recruiting game. Comments
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