vw-barkside

VW's 'Bark Side' Ad Loses Social Momentum

Feb 3, 2012 - Social activity involving the video dropped, but the video still had lots of views. Comments

Super Bowl 2012 Ads: 3 Trends to Watch

Feb 3, 2012 - In advertising, what a difference two years makes. Comments

JC Penney Promotes New Sales Strategy

jcpenney-2012email Jan 31, 2012 - Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

SOPA Protestors vs. Chris Dodd: Democracy Wins

Jan 20, 2012 - Inside the Beltway, special interests see their influence and power erode, tweet by tweet. Comments

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

Jan 19, 2012 - On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Comments

CES 2012: Connected Consumers, Connected Homes

ces-2012 Jan 12, 2012 - What the newest products and trends in consumer technology mean for marketers. Comments

Google Gmail Scores Big Customer Win

Jan 12, 2012 - Move challenges Microsoft's Outlook corporate messaging software; email service providers appear to be safe. Comments

By the Numbers: 14 Stats About the Year of Mobile and Social

Jan 6, 2012 - 2011 turned out to be a blockbuster year for e-commerce, mobile, and social networks - and Rebecca Black and Lady Gaga, too. Comments

Amazon Rates High for Satisfaction; Netflix Records Biggest Decline

Dec 28, 2011 - The Gap, ToysRUs, and Overstock.com get low scores from customers in Foresee Results online holiday report. Comments

2011: Best and Worst in Holiday Marketing on YouTube

santa-siri Dec 27, 2011 - Ads for Apple Siri and U.K. retailer John Lewis charm video viewers while FedEx gets trashed for a delivery gone bad. Comments

Cheezburger Turns Up Tweet Heat on GoDaddy

cheezburger Dec 23, 2011 - UPDATE: GoDaddy drops support of controversial legislation after critics threaten to boycott the Internet registry. Comments

Pura Vida: 7 Marketing Lessons From Costa Rica

Dec 23, 2011 - A strong ethos for customer service and a passion for the good life are a recipe for success. Comments

4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober

mcgarry-bowen2 Dec 15, 2011 - Marketing agencies take diverse approaches to interactive holiday greetings Comments

Social Marketing in Asia Pacific - Know Your Audience

Dec 9, 2011 - Marketers from global and regional brands share best practices on connecting with diverse fans, friends, and followers. Comments

Citibank India: A Bank Goes Digital

Nov 29, 2011 - Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Comments

Nokia Showcases Social Saavy in Indonesia

nokia3c1 Nov 24, 2011 - Campaign for mobile phone in Indonesia featured special social tool for consumers. Comments

Marketing Automation: Far From Automatic

Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments

Marketer Contends Google+ Brand Pages Lack Verification Process

Nov 9, 2011 - Will the real [fill in the blank] come forward? Comments

Retailers Build Out Lifestyle Content

gilt-taste Nov 7, 2011 - One longtime men's magazine strikes back, joining forces with JC Penney. Comments

7 Questions for Online Publishers Association's Pam Horan

Nov 4, 2011 - Trade association president discusses outlook for publishers and advertisers in 2012. Comments

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