nielsen-moms-infographic

Moms 61% More Likely to Visit Pinterest

May 11, 2012 - A Nielsen study shows moms are 35% more likely to shop for clothes online. Comments

Havas Buys Stake in Crowd Sourcing Agency

victorsspoils Apr 3, 2012 - Victor & Spoils solicits ideas from writers, art directors and strategists around the world. Comments

RadioShack Mobile Ads Target Users of Old Phones

bb-deal-on-iphone Mar 23, 2012 - Using device model and OS information, ads alert users to a nearby RadioShack. Comments

Nielsen Tool Aims to Bridge TV-Digital Divide

Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments

Friskies iPad Game Pits You Versus Your Cat

you-v-cat Mar 15, 2012 - A branded game in the grand tradition of using incredible technologies to do dumb things. Comments

Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

kraftwerk-title Mar 14, 2012 - VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series. Comments

Spending on Digital Ads Fell Sharply in Q4

Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments

Cosmopolitan Latest Mag to Hit 100K Digital Subs

cosmo-ipad Mar 7, 2012 - The Economist and National Geographic surpassed the milestone in 2011. Comments

For Newspapers, Uneven Progress Toward Digital Profits

Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter

ciroc-pdiddy Mar 1, 2012 - Social media and display ads produce a hit for Sean Combs' vodka brand. Comments

Cisco Pushes Limits of LinkedIn's Messaging Platform

Feb 7, 2012 - Some 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date. Comments

Non-Food Marketers Grab Greater Share of Digital Coupon Space

Jan 31, 2012 - The number of digital coupon "events" increased by 12.3 percent in 2011. Comments

SapientNitro Ranks Highest for Mobile in Forrester Report

Jan 30, 2012 - Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Comments

Lego Launches Social Network for Fans, ReBrick

lego-blue-dino Jan 25, 2012 - Lets members bookmark favorite Lego creations from elsewhere on the web. Comments

Tablets and E-Reader Ownership Doubled Over Holidays

ipad-tessa Jan 23, 2012 - Sharp rise followed a slowdown over the fall, according to a new Pew report. Comments

Animated Series From Tom Hanks Will Play on Yahoo

tom-hanks Jan 9, 2012 - Post-apocalyptic "Electric City" is Yahoo's first attempt at a scripted series. Comments

Yahoo Partners With Sundance to Bring Festival Online

sundance-film-fest Jan 5, 2012 - Festival coverage and a short film collection will appear on Yahoo in latest premium video bid. Comments

Deloitte Adds Mobile Capability With Ubermind Acquisition

Jan 4, 2012 - Seattle-based Ubermind has built mobile apps for Target, Amtrak, REI and American Airlines. Comments

Kantar: Display Ad Gains Are Offset by Plunging Search Market

Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments

Questions for New iCrossing CCO Patrick Stern

icr-patrickstern-009 Dec 13, 2011 - A veteran of R/GA and TBWA\Chiat\Day, Stern is tasked with forging a creative practice for the Hearst-owned agency. Comments

Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.

lars-bastholm Dec 12, 2011 - Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil. Comments

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