Marketing News & Expert Advice
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Moms 61% More Likely to Visit Pinterest
May 11, 2012 - A Nielsen study shows moms are 35% more likely to shop for clothes online. Comments
Non-Food Marketers Grab Greater Share of Digital Coupon Space
Jan 31, 2012 - The number of digital coupon "events" increased by 12.3 percent in 2011. Comments
SapientNitro Ranks Highest for Mobile in Forrester Report
Jan 30, 2012 - Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Comments
Lego Launches Social Network for Fans, ReBrick
Jan 25, 2012 -
Lets members bookmark favorite Lego creations from elsewhere on the web.
Comments
Tablets and E-Reader Ownership Doubled Over Holidays
Jan 23, 2012 -
Sharp rise followed a slowdown over the fall, according to a new Pew report.
Comments
Animated Series From Tom Hanks Will Play on Yahoo
Jan 9, 2012 -
Post-apocalyptic "Electric City" is Yahoo's first attempt at a scripted series.
Comments
Yahoo Partners With Sundance to Bring Festival Online
Jan 5, 2012 -
Festival coverage and a short film collection will appear on Yahoo in latest premium video bid.
Comments
Deloitte Adds Mobile Capability With Ubermind Acquisition
Jan 4, 2012 - Seattle-based Ubermind has built mobile apps for Target, Amtrak, REI and American Airlines. Comments
Kantar: Display Ad Gains Are Offset by Plunging Search Market
Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments
Questions for New iCrossing CCO Patrick Stern
Dec 13, 2011 -
A veteran of R/GA and TBWA\Chiat\Day, Stern is tasked with forging a creative practice for the Hearst-owned agency.
Comments
Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.
Dec 12, 2011 -
Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil.
Comments
Havas Buys Stake in Crowd Sourcing Agency
Apr 3, 2012 -
Victor & Spoils solicits ideas from writers, art directors and strategists around the world.
Comments
RadioShack Mobile Ads Target Users of Old Phones
Mar 23, 2012 -
Using device model and OS information, ads alert users to a nearby RadioShack.
Comments
Nielsen Tool Aims to Bridge TV-Digital Divide
Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments
Friskies iPad Game Pits You Versus Your Cat
Mar 15, 2012 -
A branded game in the grand tradition of using incredible technologies to do dumb things.
Comments
Volkswagen Collects Fan GIFs in Kraftwerk Giveaway
Mar 14, 2012 -
VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series.
Comments
Spending on Digital Ads Fell Sharply in Q4
Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments
Cosmopolitan Latest Mag to Hit 100K Digital Subs
Mar 7, 2012 -
The Economist and National Geographic surpassed the milestone in 2011.
Comments
For Newspapers, Uneven Progress Toward Digital Profits
Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments
Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter
Mar 1, 2012 -
Social media and display ads produce a hit for Sean Combs' vodka brand.
Comments
Cisco Pushes Limits of LinkedIn's Messaging Platform
Feb 7, 2012 - Some 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date. Comments
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