Marketing News & Expert Advice
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Mobile Payment Growth Comes Slower Than Expected
Jul 21, 2011 - Growth hits stumbling blocks in developing and developed markets. Comments
Blinkx Acquires Burst for $30M
Apr 8, 2011 -
$30 million deal will lead to video channels on the Burst Media network.
Comments
Microsoft Is Quick to Name New Marketing Head
Apr 6, 2011 -
Appointment comes less than a week after longtime marketing chief Mich Matthews said she would leave.
Comments
WPP Takes Major Stake in Vice
Apr 5, 2011 - The holding company made a major investment in Vice Media, best known for Vice Magazine. Comments
Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs
Apr 4, 2011 -
Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution.
Comments
Google Asks Advertisers for Help Rooting out Counterfeiters
Mar 15, 2011 - Introduces changes to counterfeit-reporting system. Comments
Two Acquisitions Alter Dynamics Among Web TV Guides
Mar 8, 2011 - Independence versus network affiliation is suddenly a cause for bragging rights. Comments
Social Game Publishers Compete for Old Navy's Business
Mar 3, 2011 -
Clothing retailer worked with RadiumOne to create a brand integration contest between publishers.
Comments
AdKeeper Lures Big-Name Advertisers
Mar 3, 2011 -
Clients are motivated less by a delusional belief people love their ads than by a desire to be part of something that gives consumers choice.
Comments
Click Forensics Acquires Adometry - And Its Name
Mar 1, 2011 - Adometry helps display advertisers monitor where their ads appear. Comments
Geomentum Refines Focus Under Sean Finnegan
Feb 22, 2011 -
Finnegan is making this "unit" of Mediabrands act more like a full-service agency.
Comments
Netflix Backlash Builds on Many Platforms
Jul 13, 2011 - A whiff of opportunity for RedBox and other rivals, but none have yet seized it. Comments
For Those About to Pop, Pringles Provides an App
Jul 5, 2011 -
CP+B launches latest in a long line of air guitar apps.
Comments
Google Asks 'What Do You Love?'
Jun 28, 2011 -
WDYL.com comes as Google makes new bid for social networking relevance.
Comments
A Year After Hearst Buy, ICrossing Opens Branded Content Arm
Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments
IAB Australia Gives Nielsen Exclusive Measurement Contract
May 25, 2011 - Deal is a triumph of consistency over competition. Comments
Efficient Frontier Buys Social Agency Context Optional
May 4, 2011 - San Francisco-based Context Optional is a Facebook preferred developer. Comments
Halogen Promises 'Social at Scale' With YouCast Merger
Apr 27, 2011 - The ad network is merging with YouCast, a social media and ad technology firm. Comments
Yahoo Acquires IntoNow With Eye to Socializing TV
Apr 25, 2011 -
Shazam-like app IntoNow also enables TV advertising check-ins.
Comments
Pepsi to Track TV Ad Performance Directly through iPhones
Apr 20, 2011 -
Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz.
Comments
AOL Reorganizes Ad Sales Unit
Apr 14, 2011 - Creates seven discreet practices following acquisition of The Huffington Post. Comments
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