Mobile Payment Growth Comes Slower Than Expected

Jul 21, 2011 - Growth hits stumbling blocks in developing and developed markets. Comments

Netflix Backlash Builds on Many Platforms

Jul 13, 2011 - A whiff of opportunity for RedBox and other rivals, but none have yet seized it. Comments

For Those About to Pop, Pringles Provides an App

pringles-app Jul 5, 2011 - CP+B launches latest in a long line of air guitar apps. Comments

Google Asks 'What Do You Love?'

google-wdyl Jun 28, 2011 - WDYL.com comes as Google makes new bid for social networking relevance. Comments

A Year After Hearst Buy, ICrossing Opens Branded Content Arm

Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments

IAB Australia Gives Nielsen Exclusive Measurement Contract

May 25, 2011 - Deal is a triumph of consistency over competition. Comments

Efficient Frontier Buys Social Agency Context Optional

May 4, 2011 - San Francisco-based Context Optional is a Facebook preferred developer. Comments

Halogen Promises 'Social at Scale' With YouCast Merger

Apr 27, 2011 - The ad network is merging with YouCast, a social media and ad technology firm. Comments

Yahoo Acquires IntoNow With Eye to Socializing TV

yahooearningslogo Apr 25, 2011 - Shazam-like app IntoNow also enables TV advertising check-ins. Comments

Pepsi to Track TV Ad Performance Directly through iPhones

pepsimax-rolliefingers Apr 20, 2011 - Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz. Comments

AOL Reorganizes Ad Sales Unit

Apr 14, 2011 - Creates seven discreet practices following acquisition of The Huffington Post. Comments

Blinkx Acquires Burst for $30M

blinkx Apr 8, 2011 - $30 million deal will lead to video channels on the Burst Media network. Comments

Microsoft Is Quick to Name New Marketing Head

microsoft-capossela Apr 6, 2011 - Appointment comes less than a week after longtime marketing chief Mich Matthews said she would leave. Comments

WPP Takes Major Stake in Vice

Apr 5, 2011 - The holding company made a major investment in Vice Media, best known for Vice Magazine. Comments

Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs

pixazza-jpg Apr 4, 2011 - Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution. Comments

Google Asks Advertisers for Help Rooting out Counterfeiters

Mar 15, 2011 - Introduces changes to counterfeit-reporting system. Comments

Two Acquisitions Alter Dynamics Among Web TV Guides

Mar 8, 2011 - Independence versus network affiliation is suddenly a cause for bragging rights. Comments

Social Game Publishers Compete for Old Navy's Business

old-navy-r1 Mar 3, 2011 - Clothing retailer worked with RadiumOne to create a brand integration contest between publishers. Comments

AdKeeper Lures Big-Name Advertisers

adkeeper Mar 3, 2011 - Clients are motivated less by a delusional belief people love their ads than by a desire to be part of something that gives consumers choice. Comments

Click Forensics Acquires Adometry - And Its Name

Mar 1, 2011 - Adometry helps display advertisers monitor where their ads appear. Comments

Geomentum Refines Focus Under Sean Finnegan

sean-finnegan Feb 22, 2011 - Finnegan is making this "unit" of Mediabrands act more like a full-service agency. Comments

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