Marketing News & Expert Advice
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14 Email Subject Line Hacks
Mar 14, 2012 - Lessons from the SXSW catalogue. Comments
Agile Marketing: The 'Flop'
May 11, 2011 - Understanding the new movements required in an online marketing organization, with the help of a high jumper and an agile marketer. Part one in a three-part series. Comments
Getting a Reaction From Online Video
Apr 13, 2011 - The science of online video that generates leads and sales. Comments
The How, What, and Why of Testing for Agile Marketers
Mar 16, 2011 - Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your proficiency in a number of areas. Comments
The Geology of a Content Marketing Strategy
Feb 16, 2011 - What do blogs and volcanoes have in common? More than you might expect. Comments
A Day in the Life of an Agile Marketer
Jan 4, 2011 - How agile principles can be applied to a marketing organization. Comments
Trapped in the Flux of Behavioral Marketing
Dec 8, 2010 - Advertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate. Comments
Confessions From the Digital New World
Nov 10, 2010 - A look at the issues that created the great ocean between the digital world and the print world, as well as a look at those places where we have natural affinities. Comments
How Behavior Marketing Makes Advertisers Less and More Creative
Oct 13, 2010 - New tools may be the mind-expanding drug that resurfaces the creative marketer in us. Comments
The Content-Side Platform
Sep 15, 2010 - The advertising side isn't complex enough for publishers. Comments
Advertising in an Attention-Managed Society
Aug 18, 2010 - Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS feed readers. Comments
Ode to the Big Red Button
Feb 14, 2012 - Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Comments
Translating 'Lorem Ipsum': This Site Is in Trouble
Jan 18, 2012 - If you want a sign that your conversion rate and budget are in trouble well before your site has launched, keep an eye out for "Loren Ipsum" design. Comments
11 Ways to Deal Yourself a Better Online Marketing Hand
Dec 21, 2011 - Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year. Comments
Groupon: Is It the Deals or the Copy?
Nov 23, 2011 - Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Comments
Online Service Uses Email to Convert Triers Into Buyers
Oct 26, 2011 - Are you offering consumers ways to engage with your service in your emails like one startup has? Comments
How to Use Advanced Segments and Custom Reports in Google Analytics [Video]
Sep 28, 2011 - How to slice up your visitors to understand their buying habits based on two predictive metrics. Comments
The Backward Landing Page
Aug 31, 2011 - Instead of starting with a template, start your landing page from the call to action and build it backwards. Comments
The Instant Curated E-Newsletter That Your Prospects Will Love
Aug 3, 2011 - Four steps to an easy way to stay in front of your audience and take the place in their mind as the thought leader in your space. Comments
Agile Marketing: Introducing the Book of Swagger
Jul 6, 2011 - A tool that helps marketers turn their results into stories that connect with others in their organization. Final part of a three-part series. Comments
4 Tools of the Agile Marketer
Jun 8, 2011 - How to empower the mid-level manager. Second in a three-part series. Comments
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