ClickZ Welcomes Chris Heine, Caitie Rossman

Dec 22, 2009 - At ClickZ, we've ramped up for 2010, adding two journalists to our team. Chris Heine joins ClickZ as a staff writer on the news team Comments

Real-Time Bidding for Display Advertising: A Primer

Oct 15, 2009 - [Sponsored Webinar] What media buyers need to know to succeed in real-time bidding. Comments

Forbes.com Names President

Sep 28, 2009 - Once chief technology officer, Michael Smith takes over operational management of the business Web site. Comments

ROI-Driven Marketing: Turning Data into Results

Sep 23, 2009 - [Sponsored Webinar] To achieve true ROI-driven campaigns, the data marketers collect must be both accurate and actionable, allowing them to make informed decisions about where to focus their resources. Comments

ClickZ Event: Getting Social in San Jose, CA

Aug 6, 2009 - Looking for ideas on effective marketing approaches in social media? Check out the Social Media & Video Strategies forum on Tuesday, Aug Comments

And the ClickZ Marketing Excellence Award Winners Are...

Jun 2, 2009 - Congrats to the winners of ClickZ's Marketing Excellence Awards. They are: Ad Management: VideoEgg's AdFrames platform Analytics Platform: Omniture Online Marketing Suite E-mail Marketing Tool: ExactTarget Reseller Edition Mobile Marketing Tool: Eyeblaster... Comments

Seeking a Mentor for Your Career in Interactive Marketing?

Apr 20, 2009 - A program designed to educate the next generation of digital marketing executives is seeking recruits. Comments

Last Chance: Enter ClickZ Marketing Excellence Awards

Apr 6, 2009 - Do you know of a digital marketing tool or service that deserves an excellence award? The deadline to submit an entry to the ClickZ Marketing Excellence Awards is 3 PM EDT Wednesday, April 8. Categories are: ad management, search ad management, social... Comments

Linking Customer Satisfaction to Profitability

Nov 23, 2008 - Focus on the customer: They might say they do it, but few small Internet and technology companies actually DO do it. What's everyone looking at? Short-term profits. Mistake. Aaron's got some guidelines for bringing customer service into focus. Comments

ClickZ Marketing Excellence Award Winners Named

Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments

Relevant Communications

Aug 15, 2006 - Relevant Communications provides solutions that address Marketing and Business/Sales Automation. Comments

BetterMail

Jun 26, 2006 - Located in Toronto, BetterMail provides a suite of hosted e-mail marketing automation tools. Comments

Email Transmit

Apr 11, 2006 - Email Transmit has experience working with companies just getting started in e-mail marketing, as well as experiencedmarketers switching to a more advanced, reliable solution. Comments

Reasonable Spread

Apr 3, 2006 - Reasonable Spread is a Web-based opt-in e-mail marketing and newsletter system. Comments

Interactive.Com

Apr 3, 2006 - Interactive.Com offers three modules, available separately or all together: marketing, sales, and customer service. Comments

Ezemail

Mar 8, 2006 - Ezemail allows you to create, deliver, and track your campaigns. Comments

Global IntelliSystems

Jan 25, 2006 - Global IntelliSystems is an e-mail marketing service offering an abundance of features, always-there customer service, and affordable pricing. Comments

Inbox Marketer

Jan 23, 2006 - Inbox Marketer is a strategic e-mail marketing and publishing company offering e-mail publishing, database marketing, lead generation, and SEO. Comments

SpinnakerPro

Jan 23, 2006 - Narragansett Technologies’ SpinnakerPro software helps marketers to design and deploy targeted e-mail marketing campaigns. Comments

Habeas

Jan 23, 2006 - Habeas is an e-mail trust authority that certifies, safe-lists, and monitors the practices of legitimate e-mail senders. Comments

NCR Customer Power Suite

Jan 23, 2006 - NCR’s Customer Power suite allows you to serve the needs of your customers through relevant communiqués. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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