7 Big Ideas All Marketers Must Grasp

Dec 23, 2010 - The hottest topics of the year and how you need to be taking advantage of them. Comments

3 Lessons of Love in Social Media Marketing

Dec 2, 2010 - Stop thinking of your customers only as an open rate, click-through rate, or conversion. Comments

Before You Finalize the Budget, Address the Final Frontier

Oct 29, 2010 - Digital marketing education should not be overlooked as you plan for 2011. Here's why. Comments

Conversions, Engagement, and Sales All Begin and End With Trust

Sep 30, 2010 - Marketers must remember that people use search engines differently than social networks. Comments

How to Help Your Business Prosper: 3 Questions to Ask

Sep 2, 2010 - Digital marketers have access to insights that can help their business weather tough economic times. Comments

Real-Time Challenges for Google and Bing

Jun 10, 2010 - Do you trust a tweet from a friend or follower over a Google result? Comments

Don't Get in the Way of Your Customer Online

May 13, 2010 - Your e-mail marketing, analytics, social media marketing, and website suffer from the same affliction: you. Comments

What is the "Value" of Social Media?

Apr 15, 2010 - Does anyone have the actual answer to the value of social media? Can we figure it out with a formula? Or is it simply part of the cost of doing business? Comments

Your Social Identity

Mar 18, 2010 - Who are you and who do you want to be when you grow up - socially? Comments

Arriving at the Crossroad of Search and Social

Feb 18, 2010 - Search needs social as much as social needs search. Comments

Big Brands and Their Biggest Plans Yet

Jan 25, 2010 - Get a preview of things to come at Online Marketing Summit at SES London, including the "social media hangover" and getting back to the basics. Comments

2010: Social Media Removes the Dam of Gutenberg-Google

Jan 21, 2010 - The discovery process of quality content unfolds, as social media starts to control the flow of content to the end consumer. Comments

Establishing an Online Marketing Priority List

Dec 10, 2009 - With so many opportunities, it's easy to feel like you've got ADD. Here are six tips for prioritizing your efforts in 2010. Comments

Integrating Social Media, Search Marketing, and PR

Nov 16, 2009 - At SES Chicago, the top thought-leaders in search marketing and public relations will examine social media's impact. Comments

Where to Get Inspiration to Be a Great Online Marketer

Nov 12, 2009 - Start with your customers and the rest will be easy. Comments

Why Mainstream Media, Your Boss, and Others Are Playing Catch Up

Oct 15, 2009 - Experienced online marketers must be patient when dealing with newbies. Comments

User-Controlled Media: Where You Need to Be

Sep 17, 2009 - Marketing, journalism, advertising, and media intersect at user-controlled media. How are you leveraging it to get yourself where you want to go? Comments

And the Social Media Strategy of the Year Goes To...

Aug 20, 2009 - The three big steps to having a social media content strategy worthy of executing. Comments

Marketing to People

Jul 23, 2009 - Three tips for proper social networking etiquette. Comments

The Power of "Now" in Digital Marketing

Jun 25, 2009 - What's next in digital marketing? Comments

Blurring Personal and Professional Lives on Social Media

May 28, 2009 - Start getting comfortable with yourself so you can share with others! Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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