Marketing News & Expert Advice
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Dos Equis Proposes Cinco de Mayo Alternative
Apr 8, 2013 - To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Comments
American Airlines Debuts Award Map Tool
Mar 25, 2013 -
The airline says the interactive map should make it easier to book award travel.
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Brands Steal College Hoops' Thunder With Bracket Challenges
Mar 22, 2013 -
A number of brands have created their own March Madness-style tournament challenges to engage fans this year.
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Denny's Pushes Bacon Menu With Baconalia Hub
Mar 21, 2013 -
Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better."
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Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Mar 20, 2013 -
The site has seven free game apps with three million downloads to date.
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Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Mar 19, 2013 -
The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals.
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Pomp and Circumstance Mark Samsung Galaxy S4 Launch
Mar 18, 2013 -
Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks.
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Old Spice Wraps Up Wild Week With Mr. Wolfdog
Mar 18, 2013 -
The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp.
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McDonald's Shamrock Shake Inspires Fan Tile Generator
Mar 15, 2013 -
McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake.
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FreeCreditScore.com to Consumers: Make a Better Commercial
Mar 14, 2013 -
FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool.
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Netflix Gets Social With U.S. Facebook Integration
Mar 14, 2013 -
This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly.
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Interactive Prudential Banner Uses NYT Content to Promote New Site
Apr 8, 2013 -
The banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday.
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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 -
The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed.
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WWE Makes Heavyweight Social Push for WrestleMania 29
Apr 4, 2013 -
The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.
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Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
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Nissan Debuts Instagram Channel
Apr 2, 2013 -
The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show.
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#SESNY: Activating the Social Search Dynamic
Apr 1, 2013 -
Dan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher in search results and better interact with customers.
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Chuck E. Cheese's Launches Photo App for Family Fun
Mar 28, 2013 -
The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012.
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Virgin Atlantic Delivers Splashes of Red to East Coast Followers
Mar 27, 2013 -
The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO.
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USA Network Lets Psych Fans Determine Whodunit
Mar 27, 2013 -
In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends.
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Eggo Wants Customer Recipes
Mar 26, 2013 -
The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day.
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