dos-equis-dos-de-mayo

Dos Equis Proposes Cinco de Mayo Alternative

Apr 8, 2013 - To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Comments

American Airlines Debuts Award Map Tool

aadv-hp-awardmap-v1 Mar 25, 2013 - The airline says the interactive map should make it easier to book award travel. Comments

Brands Steal College Hoops' Thunder With Bracket Challenges

outback-steakhouse Mar 22, 2013 - A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Comments

Denny's Pushes Bacon Menu With Baconalia Hub

bacon-makes-it-better-home-marquee Mar 21, 2013 - Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better." Comments

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

friskies-games-for-cats Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments

Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo

grape-nuts Mar 19, 2013 - The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Comments

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

samsung-galaxy-s4-launch Mar 18, 2013 - Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Comments

Old Spice Wraps Up Wild Week With Mr. Wolfdog

old-spice Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments

McDonald's Shamrock Shake Inspires Fan Tile Generator

shamrock-shake Mar 15, 2013 - McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Comments

FreeCreditScore.com to Consumers: Make a Better Commercial

freecreditscore Mar 14, 2013 - FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Comments

Netflix Gets Social With U.S. Facebook Integration

prn-netflix-logo Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments

Interactive Prudential Banner Uses NYT Content to Promote New Site

pru-nyt-1 Apr 8, 2013 - The banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday. Comments

Krazy Glue Seeks Consumer Repairs for Krazy Big Fix

krazy-big-fix-logo-large Apr 5, 2013 - The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Comments

WWE Makes Heavyweight Social Push for WrestleMania 29

wrestlemania Apr 4, 2013 - The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed. Comments

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

head-and-shoulders-whiff Apr 3, 2013 - The campaign coincides with the launch of the Head and Shoulders with Old Spice. Comments

Nissan Debuts Instagram Channel

nissaninstagram-1 Apr 2, 2013 - The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show. Comments

#SESNY: Activating the Social Search Dynamic

ses-ny-social-search Apr 1, 2013 - Dan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher in search results and better interact with customers. Comments

Chuck E. Cheese's Launches Photo App for Family Fun

chuck-e Mar 28, 2013 - The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Comments

Virgin Atlantic Delivers Splashes of Red to East Coast Followers

fitfoo-tara Mar 27, 2013 - The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Comments

USA Network Lets Psych Fans Determine Whodunit

usa-network-psych-fan-vote Mar 27, 2013 - In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Comments

Eggo Wants Customer Recipes

eggo Mar 26, 2013 - The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Comments

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