Marketing News & Expert Advice
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Farm Aid Goes Digital to Promote Concert, Family Farms
Sep 9, 2013 - The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Comments
Planters' Mr. Peanut Lands Motivational Speaking Gig
Aug 26, 2013 -
In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts.
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Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears
Aug 23, 2013 -
The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content.
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Four Seasons to Pinterest-Using Guests: Pin.Pack.Go
Aug 22, 2013 -
The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips.
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Claussen's Penguin Tells Shoppers to Migrate to the Fridge
Aug 22, 2013 -
Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section.
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Pop Stars Embrace Videos, Hashtags to Push Fragrances
Aug 21, 2013 -
Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen.
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Gap Goes 'Back to Blue' With Tumblr, Styld.by
Aug 21, 2013 -
Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day.
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Groupon Launches Affiliate Marketing Platform
Aug 20, 2013 -
The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals.
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Renaissance Hotels Creates Discovery Game to Boost Brand Discovery
Aug 20, 2013 -
Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.”
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L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan
Aug 19, 2013 -
The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says.
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Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag
Aug 19, 2013 -
For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page.
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NASA Launches Instagram Account, Robotic Research Mission
Sep 9, 2013 -
The profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE.
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AT&T Calls on College Football Fans to #BeTheFan
Sep 6, 2013 -
The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
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Edge Shave Gel Revives Irritation Solutions
Sep 6, 2013 -
The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year.
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A1 Challenges Loyal Fans in the A1 Games
Sep 5, 2013 -
The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative.
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Science Students Create Testimonials in Kleenex Xperiments Challenge
Sep 4, 2013 -
The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online.
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Estee Lauder Maps Nighttime Beauty Rituals
Sep 3, 2013 -
The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and displays each connection.
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Popeyes Celebrates Love That Chicken Month With a Virtual Choir
Sep 3, 2013 -
The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.
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Mellow Mushroom Engages Mobile Audience with Summer Happiness
Aug 30, 2013 -
Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base.
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Airbnb’s Hollywood & Vines Crowdsources Short Film
Aug 29, 2013 -
Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie.
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Combos Seeks Epic Ideas For New Seven Layer Dip
Aug 27, 2013 -
Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video.
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