Marketing News & Expert Advice
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Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders
Mar 12, 2013 - The study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Comments
Domino's Dares Posts Videos With Little Fanfare
Feb 27, 2013 -
The campaign seeks to encourage consumers to sample non-pizza menu items.
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Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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SES London: To Better Engage, Brands Must Understand Mobile Customers
Feb 21, 2013 -
In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users.
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Automica Merges With Manual Link Building
Feb 20, 2013 -
The combined company creates one of the largest providers of link-building services in the U.K.
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SES London Keynote: Evolving Web Requires Context, Identity
Feb 19, 2013 -
Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet.
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Target Sponsors Lyric-Writing Promo to Push Exclusive Album
Feb 19, 2013 -
Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target.
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Brandwatch Tool Tracks Oscar Frontrunners
Feb 18, 2013 -
The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on February 24.
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NASA to Host Google+ Hangout with International Space Station
Feb 15, 2013 -
NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event.
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Lay's Seeks Fan Votes for Fan Flavors
Feb 13, 2013 -
In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor.
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Honda Innovator Series Drives Online Conversation
Feb 12, 2013 -
Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation.
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London Zoo Targets Cat Lovers With Interactive Map
Mar 11, 2013 -
The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers.
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The Guardian to U.S. Readers: #VoiceYourView
Mar 8, 2013 -
The Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates.
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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Mar 8, 2013 -
The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube.
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Study: Many Brands Clueless on Meeting Mobile Customer Needs
Mar 7, 2013 -
The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives.
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Wells Fargo Asks Americans to Share Their Goals
Mar 6, 2013 -
The campaign includes a microsite and credit report promo.
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Jagermeister Asks Men How They Live by the Jager Code
Mar 5, 2013 -
The promotion, A Brother in Your Corner, asks participants to submit stories on Facebook.
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Pandora Partnership Pushes '21 and Over'
Mar 4, 2013 -
Branded content on Pandora includes comedy show footage and a so-called mixtape.
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Honey Maid Launches Microsite to Spur Kid Creativity
Mar 1, 2013 -
The site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as a source of ideas.
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Mogreet Releases Text Marketing Guide
Feb 28, 2013 -
The company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success.
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Viralheat Launches Developer Platform
Feb 27, 2013 -
The company says the platform will help developers make apps "more social."
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