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Farm Aid Goes Digital to Promote Concert, Family Farms

Sep 9, 2013 - The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Comments

Planters' Mr. Peanut Lands Motivational Speaking Gig

gift-from-nature-tv Aug 26, 2013 - In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts. Comments

Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears

jim-beam Aug 23, 2013 - The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content. Comments

Four Seasons to Pinterest-Using Guests: Pin.Pack.Go

pinpackgo-for-pinterest-final Aug 22, 2013 - The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Comments

Claussen's Penguin Tells Shoppers to Migrate to the Fridge

claussen Aug 22, 2013 - Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Comments

Pop Stars Embrace Videos, Hashtags to Push Fragrances

ts-microsite-stills010 Aug 21, 2013 - Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Comments

Gap Goes 'Back to Blue' With Tumblr, Styld.by

gap-back-to-blue-adam-driver Aug 21, 2013 - Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Comments

Groupon Launches Affiliate Marketing Platform

groupon-logo1 Aug 20, 2013 - The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals. Comments

Renaissance Hotels Creates Discovery Game to Boost Brand Discovery

discovery-doors Aug 20, 2013 - Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.” Comments

L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan

michelle207 Aug 19, 2013 - The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says. Comments

Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag

screen-shot-2013-08-08-at-4 Aug 19, 2013 - For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Comments

NASA Launches Instagram Account, Robotic Research Mission

nasa Sep 9, 2013 - The profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE. Comments

AT&T Calls on College Football Fans to #BeTheFan

at-t-be-the-fan Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments

Edge Shave Gel Revives Irritation Solutions

edge-shave-gel Sep 6, 2013 - The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Comments

A1 Challenges Loyal Fans in the A1 Games

a1-games Sep 5, 2013 - The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Comments

Science Students Create Testimonials in Kleenex Xperiments Challenge

yolk-drop-miami-fl-5 Sep 4, 2013 - The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Comments

Estee Lauder Maps Nighttime Beauty Rituals

estee-lauder Sep 3, 2013 - The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and displays each connection. Comments

Popeyes Celebrates Love That Chicken Month With a Virtual Choir

popeyes Sep 3, 2013 - The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Comments

Mellow Mushroom Engages Mobile Audience with Summer Happiness

mellow-mushroom Aug 30, 2013 - Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base. Comments

Airbnb’s Hollywood & Vines Crowdsources Short Film

airbnb-hollywood-and-vines Aug 29, 2013 - Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Comments

Combos Seeks Epic Ideas For New Seven Layer Dip

combos-lochte Aug 27, 2013 - Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video. Comments

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