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Twitter Enables Advertisers to Target Website Visitors via Tags

Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features

jack-daniel-s-summerswarm-ii Jun 9, 2014 - A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennials of legal drinking age to participate. Comments

McDonald’s Brings AR App to World Cup Masses

mcdonald-s-world-cup Jun 6, 2014 - The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

Newcastle Extends No Bollocks Narrative in Pay-for-Followers Twitter Campaign

newcastle-follow-the-money Jun 5, 2014 - The effort, which is meant to increase the brand’s Twitter following by 50,000, is incredibly transparent, but does not reward existing fans. Comments

Fruit of the Loom Fetes Dad With GIFs

animate-all-day-undie Jun 4, 2014 - The Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, experts say. Comments

Marriott's #LoveTravels Campaign Targets LGBT Community

LoveTravels Marriott Jun 4, 2014 - The social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader shift in LGBT marketing. Comments

Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

microsoft-salesforce Jun 2, 2014 - The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal means for Microsoft’s future. Comments

How Can Brands Fight Online Video Fraud?

shutterstock-132959744 May 30, 2014 - In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say. Comments

Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

toxic-effect May 29, 2014 - The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for brands and marketers. Comments

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

pacers-boomer-dunk May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments

Ritz-Carlton Gets Social With "Six Word Wows"

ritzfb-6wordwows-page-2 May 28, 2014 - Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but whittles these stories down to six words each to make them more shareable and to inspire guests to... Comments

IBM Launches ExperienceOne for Connected Sales and Marketing

imb-experienceone May 27, 2014 - The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Comments

Industry Participants Question Yahoo's Image-Rich Native Ads for Mobile

yahoo-tumblr-inline-n5grchgyey1qhxx5s May 15, 2014 - The new ads include better graphics and photos to help brands tell their stories on mobile devices, Yahoo says. Comments

Adobe Enhances Cloud to Bring New Marketing Capabilities

amo-spend-recommendation May 15, 2014 - Adobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Comments

AOL, Facebook, Google, and Twitter Fight Bad Ads With TrustInAds.org

trustinads May 12, 2014 - The four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them if they do occur. Comments

Twitter Adds Language Targeting to Promoted Tweets and Accounts

twitter-lang-targeting-v2-600 May 9, 2014 - The new targeting feature is available to all advertisers and through Twitter's Ads API. Comments

Pandora Helps Brands Build Out Their Sounds in Promoted Stations

pandora-sponsored-stations May 9, 2014 - In its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, Skechers, and Toyota. Comments

Discovery Still a Struggle for Branded Apps Like Kellogg's

cur8-app-timelinegrid-v1-df May 7, 2014 - Two new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Comments

LinkedIn Adds Language Targeting and Personalized Page Feeds

linkedin-language-preference May 6, 2014 - LinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by providing more local content and conversations. Comments

Amazon Teams Up With Twitter for #AmazonCart

amazon-cart May 5, 2014 - Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Comments

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