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Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

Feb 5, 2014 - The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Comments

Starwood Hotels to Test Mobile, Keyless Check-In

starwood-keyless-2 Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments

Super Bowl XLVIII Winners, Losers and Lessons

budweiser-hero-welcome-1-1024x576 Feb 3, 2014 - Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which once again, makes it the big winner this year. Comments

ClickZ's Super Bowl XLVIII Live Coverage

budweiser-puppy-love-image Feb 2, 2014 - Check back here all night for the latest Super Bowl ad buzz. Comments

ClickZ’s Super Bowl XLVIII Ad Pregame Show

tmobile-puppies Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments

Dove Strikes Video Gold Again with "Selfie"

selfie Jan 30, 2014 - Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Comments

Candy Company Necco Offers Custom #Tweethearts for Valentine’s Day

tweethearts Jan 30, 2014 - The company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later print on candy. Comments

CarMax Follows Animal Planet’s Lead With Puppy Content for Super Bowl Sunday

puppy-carmax-employee Jan 29, 2014 - While CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions of viewers who have proven there’s a market for animal lovers during the Super Bowl. Comments

Oscar Mayer Offers Free Wienermobile ‘Lease’ in #Tweet2Lease Promo

oscar-mayer-wienermobile-tweet2lease Jan 28, 2014 - The Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consumers excited about big game ads, without actually advertising in the Super Bowl. Comments

McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi

mcdonalds-cheers-to-sochi Jan 28, 2014 - Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Comments

Ajax Social Wipes Clean Old Likes and Spam Followers

ajax-social-wipes Jan 27, 2014 - The site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter. Comments

Olay Campaign Positions #BestBeautiful as Rallying Cry Among Women

olay-your-best-beautiful Jan 27, 2014 - Olay’s "Your Best Beautiful" campaign asks women to share "their best beautiful moments and stories" with the hashtag #BestBeautiful. Comments

American Eagle to Deploy Shopkick’s ShopBeacon in February

shopkick-shopbeacon Jan 24, 2014 - The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping experience available today." Comments

KISS Rocks and Rolls in John Varvatos Video

jv-ss14-kiss-spread2-full-tagging Jan 24, 2014 - A video with a behind-the-scenes look at a surprise KISS concert at the John Varvatos Bowery Store has amassed around 177,000 views since January 11. Comments

Small Steps Yield Big Gains in TD Ameritrade’s Olympic #ItAddsUp Campaign

td-ameritrade-sochi Jan 23, 2014 - TD Ameritrade wants consumers to support 2018 Olympic and Paralympic hopefuls by using the hashtag #ItAddsUp on Facebook, Twitter and Instagram. The message behind the campaign –- behind every big step, there are lots of small ones -- also applies... Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday

m-ms-bachelor Jan 21, 2014 - The partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women 18 to 49. Comments

Coke Toasts 2014 World Cup With Interactive Minibottles

131204-coca-fwc-memorability-ooh-mub-v01-ep-03 Jan 16, 2014 - Coca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Comments

Maytag Gives Repairman a Makeover in New Ad Campaign

maytag-man Jan 15, 2014 - The campaign, which includes videos, a Twitter handle and shareable content, seeks to create an emotional connection with female consumers, while also making the face of the brand contemporary and relatable. Comments

Toyota Speaks to Consumers With Voice Activated Mobile Ads

toyota-millennial-nuance Jan 14, 2014 - The ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking their selections. Comments

Heineken to Young Men of the World: Dance More, Drink Slow

heineken-dance-more-2 Jan 13, 2014 - The brand seeks to make moderation aspirational to men in their mid-20s in its Dance More, Drink Slow campaign, which includes videos and music. Comments

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