twitter-web-profile

Twitter's Redesigned Web Profiles Are Here and Ready to Go

Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments

Starwood Hotels Testing Google Glass App, but Is It Too Early?

starwood-spg-app-glass Apr 23, 2014 - Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Comments

Facebook to Launch Mobile Ad Network

facebook-mobile-blue Apr 22, 2014 - According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Comments

WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

lastselfie-big-dk-gorilla-better-web Apr 22, 2014 - The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the platform also highlights some of its challenges. Comments

LinkedIn Reaches 300 Million Members Amid Mobile Push

linkedin-logo Apr 21, 2014 - The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Comments

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities... Comments

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18, 2014 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace. Comments

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

cadbury-google Apr 17, 2014 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach. Comments

Mitsubishi Plays Emotive Card in #FirstRide Videos

mitsubishi-first-ride Apr 17, 2014 - The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series. Comments

Smirnoff’s "The Party" Video Series Showcases Accessibility

smirnoff-party Apr 16, 2014 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. Comments

Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

clorox-ick-awards Apr 15, 2014 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated... Comments

Groupon Adds In-Store Coupons to Its Freebie Offers

groupon-macy-s Apr 11, 2014 - Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Comments

Eyeview Delivers Personalized Video Ads to Connected TV Devices

eyeview Apr 10, 2014 - Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer. Comments

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

comcast-adstream Apr 9, 2014 - The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

shutterstock-138707504 Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and... Comments

American Express Hands Instagram Reins to "Despicable Me" Minions

front-gate-minion-186-finalrgb-instagram Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

DreamWorks Partners With Expedia to Push Travel-Heavy "Mr. Peabody & Sherman"

peabody-and-sherman Apr 2, 2014 - The film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initiatives. The effort resulted in 5.5 million impressions in the first two weeks and a CTR of 0.62 percent... Comments

Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters

x-men-digital-makeover Apr 1, 2014 - The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several hundred high-quality X-Men Digital Makeovers. Comments

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

gett-roasted Apr 1, 2014 - After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who book rides on April 1. Comments

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