eyeview

Eyeview Delivers Personalized Video Ads to Connected TV Devices

Apr 10, 2014 - Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer. Comments

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

comcast-adstream Apr 9, 2014 - The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

shutterstock-138707504 Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and... Comments

American Express Hands Instagram Reins to "Despicable Me" Minions

front-gate-minion-186-finalrgb-instagram Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

DreamWorks Partners With Expedia to Push Travel-Heavy "Mr. Peabody & Sherman"

peabody-and-sherman Apr 2, 2014 - The film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initiatives. The effort resulted in 5.5 million impressions in the first two weeks and a CTR of 0.62 percent... Comments

Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters

x-men-digital-makeover Apr 1, 2014 - The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several hundred high-quality X-Men Digital Makeovers. Comments

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

gett-roasted Apr 1, 2014 - After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who book rides on April 1. Comments

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

jagerbonds-app Mar 31, 2014 - The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights out. Comments

Lithium Technologies Acquires Klout

lithium-klout Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels," Lithium says. Comments

LinkedIn Debuts Content Marketing Score, Trending Topics

linkedin-content-marketing-score Mar 27, 2014 - The two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. Comments

AOL Unveils Cross-Screen Programmatic Ad Platform 'One'

onebyaol Mar 27, 2014 - The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Comments

Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual Dolls

disney-small-world Mar 26, 2014 - The 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual dolls. Comments

Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour

durex-earth-hour Mar 25, 2014 - Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more than 2 million views. Comments

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

century-21-logo Mar 25, 2014 - The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

Nissan Taps Leaf Owners to Drive More Electric Car Sales

nissan-11-full-page-cropped Mar 25, 2014 - Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions from existing owners. The site also includes photo and video content. Comments

Delta & LinkedIn Team Up for In-Flight Mentoring Program

delta-innovation-class Mar 24, 2014 - The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event. Comments

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

hotpocketsbracket Mar 24, 2014 - Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Comments

Viacom and Tumblr Partner to Create Co-Branded Campaigns

mtv-movie-awards Mar 21, 2014 - The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Comments

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