nutella-2

Nutella Says Facebook Ads Outperformed TV

Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments

Facebook's 'Were Here' Feature Exposes Mobile Buzz

were-here Dec 28, 2012 - Large retailers need to call their Facebook reps. Comments

McDonald's Addresses Twitter Critics

mcdonalds460 Dec 27, 2012 - Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Comments

Pepsi and Red Bull Talk Instagram Activations

red-bull-on-instagram Dec 25, 2012 - New York ad agency Gyro looks to music industry for Instagram inspiration. Comments

Facebook News Feed Ads Get A Lot Bigger

fb-newsfeed-ad-bigger Jun 8, 2012 - Quietly rolled out redesign should please marketers. Comments

The Facebook IPO Effect on Social Vendor Price Tags

buddy-media-in-austin-airport Jun 7, 2012 - Observers weigh in on whether Wall Street woes could impact Facebook ecosystem. Comments

Big Brands Take Motley Routes to Mobile Loyalty

denny-s-app Jun 6, 2012 - American Eagle, Denny's, and Sovereign approach on-the-go consumers in distinctly varied ways. Comments

Facebook Updates Mobile Ads' Status to Separated

facebookicon Jun 5, 2012 - Digital giant unveils new ad-buying options for sponsored stories. Comments

Groupon and Foursquare End Distribution Deal

groupon-now Jun 5, 2012 - Partnership appears to have lasted less than 10 months. Comments

Tide Turns Onion Article Into Meta Video

tide-22 Jun 5, 2012 - Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand. Comments

Salesforce's Big Price Tag for Buddy Media Emboldens Social

buddy-media-in-austin-airport Jun 4, 2012 - Vitrue was also considered as an acquisition target. Comments

B2B Brand Says Facebook Ads Drove Sales

hubspot-title-image Jun 4, 2012 - HubSpot credits sophisticated tactics for Q1 sales on the social site. Comments

Coke Partners for Summer Foursquare Sweeps

coke-4sq Jun 1, 2012 - Consumers can win a year's supply of Diet Coke. Comments

Google Commercializes Retail Product Feeds

May 31, 2012 - New "Shopping" platform will charge for listings that were once free. Comments

Pepsi Builds Music Series Around Twitter Data

pandora-pepsi May 30, 2012 - Beverages company to mine tweets to put on concerts. Comments

Amex and Foursquare Debut Deals in the U.K.

push-notification-digital-wallets-story May 30, 2012 - Tesco, Primark, and PizzaExpress are major brand partners at launch. Comments

How Runner's World Raced to 300K Twitter Followers

runner-s-world May 29, 2012 - Magazine achieved impressive organic growth with three tactics. Comments

Samsung Dishes on Facebook And Pinterest [Video]

gail-conroy May 25, 2012 - ClickZ speaks with marketing director for the global brand about social media initiatives. Comments

Facebook Offers Test Bodes Well for Upscale Retailer

bonobos May 25, 2012 - Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. Comments

Bazaarvoice Nabs Rival PowerReviews for $152M

May 24, 2012 - Two huge e-commerce reviews players consolidate. Comments

Facebook Camera App Won't Have Ads - For Now

facebook-camera-jpeg May 24, 2012 - Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions. Comments

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