Marketing News & Expert Advice
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Can Quality Score Be Gamed?
Apr 5, 2013 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC. Comments
After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?
May 18, 2012 - The problem Google faces is that, at the end of the day, it's running an auction. Comments
Match Type Mayhem: Did AdWords Just Exit the High Road?
Apr 20, 2012 - Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match. Comments
Managing to Metrics: 3 Pitfalls
Mar 23, 2012 - How campaign managers are tackling bid automation today. Comments
3 AdWords Foibles That Are (Still) Costing You Money
Feb 28, 2012 - Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Comments
It's the End of SEO as We Know It (and I Feel Fine)
Feb 24, 2012 - Now is the perfect time to liberate yourself from the algorithm. Comments
Don't Drink This 'Failure Cocktail' in 2012
Jan 10, 2012 - Limiting confirmation bias - the biggest threat to having your biggest year ever. Comments
Filtering 'Bad' Traffic: For Best Results, Get Beyond Good and Evil
Dec 30, 2011 - Is that questionable traffic segment worthless? Or merely worth less? Comments
Top 5 Worst Practices in Paid Search
Dec 2, 2011 - The main reasons clients give for switching from their current PPC service provider. Comments
How I Use ACE to Be the Geraldo Rivera of PPC
Nov 4, 2011 - Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Comments
Got PPC Stockholm Syndrome?
Oct 7, 2011 - Paid search conditions have improved in recent years, but do your old habits still linger? Comments
2 Big Wins With Enhanced AdWords Campaigns
Mar 22, 2013 -
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses.
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The Great Enhanced Campaigns War of 2013: The Surprising Winner
Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
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Building the Anti-Fragile PPC Campaign
Jan 11, 2013 -
Learning better decision-making by understanding basic statistics. Part one in a two-part series.
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The Big Secret to Quality Score
Dec 28, 2012 -
Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series.
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PPC: Fast and Slow
Nov 30, 2012 -
There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that.
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Your Holiday PPC Strategy for 2012: Yes, It's Changed
Nov 2, 2012 -
There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two.
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Remarketing for Search Ads: Your Peeps, Less Creep
Oct 5, 2012 -
Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively.
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5 Things Google Gives Away for Free
Aug 24, 2012 -
Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads.
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The New, New Quality Score: 1 Incredible Secret Revealed
Jul 13, 2012 - Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Comments
Are You Addicted to Negative Keywords?
Jun 15, 2012 - If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Comments
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