The New, New Quality Score: 1 Incredible Secret Revealed

Jul 13, 2012 - Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Comments

Are You Addicted to Negative Keywords?

Jun 15, 2012 - If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Comments

After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?

May 18, 2012 - The problem Google faces is that, at the end of the day, it's running an auction. Comments

Match Type Mayhem: Did AdWords Just Exit the High Road?

Apr 20, 2012 - Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match. Comments

Managing to Metrics: 3 Pitfalls

Mar 23, 2012 - How campaign managers are tackling bid automation today. Comments

3 AdWords Foibles That Are (Still) Costing You Money

Feb 28, 2012 - Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Comments

It's the End of SEO as We Know It (and I Feel Fine)

Feb 24, 2012 - Now is the perfect time to liberate yourself from the algorithm. Comments

Don't Drink This 'Failure Cocktail' in 2012

Jan 10, 2012 - Limiting confirmation bias - the biggest threat to having your biggest year ever. Comments

Filtering 'Bad' Traffic: For Best Results, Get Beyond Good and Evil

Dec 30, 2011 - Is that questionable traffic segment worthless? Or merely worth less? Comments

Top 5 Worst Practices in Paid Search

Dec 2, 2011 - The main reasons clients give for switching from their current PPC service provider. Comments

How I Use ACE to Be the Geraldo Rivera of PPC

Nov 4, 2011 - Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Comments

Got PPC Stockholm Syndrome?

Oct 7, 2011 - Paid search conditions have improved in recent years, but do your old habits still linger? Comments

The Siren Song of the 5-Cent Click

Sep 9, 2011 - An addiction to free clicks can create powerful habits that are hard to break. Comments

Google+: An Evolution in Social, a Revolution in Permission

Jul 15, 2011 - Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. Comments

Display Ads for ROI: Hardest-Working Ads Online?

Jun 17, 2011 - Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Comments

4 Reasons Not to Break Your Campaign's Continuity

May 20, 2011 - It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds. Comments

7 Tips to Filter Out Lame Searches

Apr 22, 2011 - A look at some categories of meta messages that might be relevant to your ad strategy. Comments

It's Not Just the Message in Your Ad, It's the Meta-Message

Apr 8, 2011 - Make sure you don't just focus on what your ads literally say, but, more importantly, on what they convey. Comments

In PPC, Let Probabilities Rule Over Passion

Mar 25, 2011 - Five reasons we change the channel to turn away from our core focus on overall rates of customer acquisition, aggregate revenue growth, and total profit. Comments

Beware the Shiny Object

Mar 11, 2011 - It's important to add new tricks to your repertoire, but not at the expense of overall client performance. Comments

7 Ways Google Should Get Naked

Feb 25, 2011 - When it comes to your product, people want to know two things: does it work and how does it work? Comments

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