Don't Drink This 'Failure Cocktail' in 2012

Jan 10, 2012 - Limiting confirmation bias - the biggest threat to having your biggest year ever. Comments

In PPC, Let Probabilities Rule Over Passion

Mar 25, 2011 - Five reasons we change the channel to turn away from our core focus on overall rates of customer acquisition, aggregate revenue growth, and total profit. Comments

Beware the Shiny Object

Mar 11, 2011 - It's important to add new tricks to your repertoire, but not at the expense of overall client performance. Comments

7 Ways Google Should Get Naked

Feb 25, 2011 - When it comes to your product, people want to know two things: does it work and how does it work? Comments

'Hey, So Do I!' 5 Traits of Advanced Paid Search Managers

Feb 11, 2011 - Do you handle situations like a rookie or a paid search pro? Comments

Google's Proactive Stance on Do Not Track

Jan 28, 2011 - By providing consumers with the ability to opt out of tracking, will Google undermine its business? Comments

To Succeed in Paid Search, Think Inside the Box

Jan 14, 2011 - Test and hone these four tactics and you're bound to profit. Comments

Turning Trust Into Dollars in Search Advertising

Dec 17, 2010 - Why e-commerce businesses competing in paid search auctions must optimize all facets of their communications – not just keywords and bids. Comments

Marketing Allocation Conundrums Revisited

Dec 3, 2010 - How to assess marketing options based on risk and unexpected benefits. Comments

Evaluating Your Marketing Mix: An Exercise

Nov 19, 2010 - Before allocating your marketing budget, consider this approach to assessing your options. Comments

Online Marketing Budget Allocation

Nov 5, 2010 - Are you using ROI to justify your ad spending? An alien analysis might be more effective. Comments

Filtering 'Bad' Traffic: For Best Results, Get Beyond Good and Evil

Dec 30, 2011 - Is that questionable traffic segment worthless? Or merely worth less? Comments

Top 5 Worst Practices in Paid Search

Dec 2, 2011 - The main reasons clients give for switching from their current PPC service provider. Comments

How I Use ACE to Be the Geraldo Rivera of PPC

Nov 4, 2011 - Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Comments

Got PPC Stockholm Syndrome?

Oct 7, 2011 - Paid search conditions have improved in recent years, but do your old habits still linger? Comments

The Siren Song of the 5-Cent Click

Sep 9, 2011 - An addiction to free clicks can create powerful habits that are hard to break. Comments

Google+: An Evolution in Social, a Revolution in Permission

Jul 15, 2011 - Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. Comments

Display Ads for ROI: Hardest-Working Ads Online?

Jun 17, 2011 - Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Comments

4 Reasons Not to Break Your Campaign's Continuity

May 20, 2011 - It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds. Comments

7 Tips to Filter Out Lame Searches

Apr 22, 2011 - A look at some categories of meta messages that might be relevant to your ad strategy. Comments

It's Not Just the Message in Your Ad, It's the Meta-Message

Apr 8, 2011 - Make sure you don't just focus on what your ads literally say, but, more importantly, on what they convey. Comments

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