Marketing News & Expert Advice
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The Siren Song of the 5-Cent Click
Sep 9, 2011 - An addiction to free clicks can create powerful habits that are hard to break. Comments
To Succeed in Paid Search, Think Inside the Box
Jan 14, 2011 - Test and hone these four tactics and you're bound to profit. Comments
Turning Trust Into Dollars in Search Advertising
Dec 17, 2010 - Why e-commerce businesses competing in paid search auctions must optimize all facets of their communications – not just keywords and bids. Comments
Marketing Allocation Conundrums Revisited
Dec 3, 2010 - How to assess marketing options based on risk and unexpected benefits. Comments
Evaluating Your Marketing Mix: An Exercise
Nov 19, 2010 - Before allocating your marketing budget, consider this approach to assessing your options. Comments
Online Marketing Budget Allocation
Nov 5, 2010 - Are you using ROI to justify your ad spending? An alien analysis might be more effective. Comments
Is Your Client Going Mad?
Oct 22, 2010 - Are other people's marketing allocation decisions driving you crazy? Is there a way to make a firmer case against these decisions? Comments
Two Simple Tests to Try With Google AdWords Campaign Experiments
Oct 8, 2010 - Want to more reliably test key variables in your Google AdWords accounts? Try these two tests. Comments
PPC Campaigns in Small Markets: 10 Top Tips
Sep 24, 2010 - When managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle. Comments
The Digital Marketing Future: Listenomics, or Creep Factor?
Sep 10, 2010 - If you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a four-part series. Comments
The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?
Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments
Google+: An Evolution in Social, a Revolution in Permission
Jul 15, 2011 - Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. Comments
Display Ads for ROI: Hardest-Working Ads Online?
Jun 17, 2011 - Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Comments
4 Reasons Not to Break Your Campaign's Continuity
May 20, 2011 - It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds. Comments
7 Tips to Filter Out Lame Searches
Apr 22, 2011 - A look at some categories of meta messages that might be relevant to your ad strategy. Comments
It's Not Just the Message in Your Ad, It's the Meta-Message
Apr 8, 2011 - Make sure you don't just focus on what your ads literally say, but, more importantly, on what they convey. Comments
In PPC, Let Probabilities Rule Over Passion
Mar 25, 2011 - Five reasons we change the channel to turn away from our core focus on overall rates of customer acquisition, aggregate revenue growth, and total profit. Comments
Beware the Shiny Object
Mar 11, 2011 - It's important to add new tricks to your repertoire, but not at the expense of overall client performance. Comments
7 Ways Google Should Get Naked
Feb 25, 2011 - When it comes to your product, people want to know two things: does it work and how does it work? Comments
'Hey, So Do I!' 5 Traits of Advanced Paid Search Managers
Feb 11, 2011 - Do you handle situations like a rookie or a paid search pro? Comments
Google's Proactive Stance on Do Not Track
Jan 28, 2011 - By providing consumers with the ability to opt out of tracking, will Google undermine its business? Comments
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March 29, 2013
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