Marketing News & Expert Advice
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The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?
Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments
5 Stages of Digital Marketing Professional Development
Mar 10, 2010 - What are the professional development hallmarks of a digital marketing career? Comments
Stumped for Strategy? Acquire 100,000 New Customers
Feb 26, 2010 - Do performance marketing, focus on growing the top and bottom lines, and then strategize in your spare time. Comments
Five Campaign Settings That Can Cost You a Mint
Feb 12, 2010 - In paid search, companies can waste a lot of cash if they neglect the Campaign Settings screen in Google AdWords. Here is advice on how to approach the five most critical settings. Comments
Five Quality Score Myths Busted
Jan 29, 2010 - You know that Quality Score is important. But here's a look at exactly what it is and what it can or cannot do. Comments
Insider Thinking
Jan 15, 2010 - Strong cognitive abilities don't automatically lead to rational behavior in online marketing and life. How to avoid being a 'cognitive miser.' Comments
Paid Search Era Ushers in a Whole New Mind
Dec 4, 2009 - Got math? Got stats? Think you're golden? Think again. Comments
Publishing Your Own Newsletter: Part 7
Nov 14, 2001 - In the seventh part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses five must-haves for a successful newsletter, and how to find content. Comments
Maximizing Your Paid Search Asset
Aug 13, 2010 - Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Comments
Your Paid Search Campaign: It's an Asset (Literally)
Jul 30, 2010 - The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong. Comments
The Google AdWords 'Tourist Tax'
Jul 16, 2010 - The difference between the newbies in AdWords Nation and the veterans. Comments
Five Edgy Paid Search Techniques That Aren't Black Hat
Jun 18, 2010 - You won't necessarily find these techniques in a Google AdWords certification course. Second in a two-part series. Comments
Black Hat PPC: Really? (Part 1)
Jun 4, 2010 - Search marketers who use black hat techniques in paid search advertising are misjudging the guvernment of Google. Here’s how. Comments
Three Effective Tactics for Content Targeting
May 21, 2010 - In today's paid search environment, there's a myth that content targeting doesn't convert measurably for advertisers. Let's dispel that myth. Comments
Ad Position: Do You Need to Rethink Your Assumptions?
May 7, 2010 - A look at the results of a bid increase test to see if a slightly higher ad position justifies an aggressive bid. Comments
Paid Search Ad Copywriting: 7 Heavenly Virtues
Apr 23, 2010 - If you want to reach your potential in the landing page optimization world, follow these seven steps. Comments
Paid Search Interfaces: Smoother Sailing, But at What Cost?
Apr 9, 2010 - Should marketers be grateful for better PPC interfaces or worry about the lack of transparency? Comments
Paid Search Ad Copy: Five Things Newbies Don't Know
Mar 26, 2010 - Experienced search marketers even forget to test ads properly. Consider these factors. Comments
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