Maximizing Your Paid Search Asset

Aug 13, 2010 - Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Comments

Stumped for Strategy? Acquire 100,000 New Customers

Feb 26, 2010 - Do performance marketing, focus on growing the top and bottom lines, and then strategize in your spare time. Comments

Five Campaign Settings That Can Cost You a Mint

Feb 12, 2010 - In paid search, companies can waste a lot of cash if they neglect the Campaign Settings screen in Google AdWords. Here is advice on how to approach the five most critical settings. Comments

Five Quality Score Myths Busted

Jan 29, 2010 - You know that Quality Score is important. But here's a look at exactly what it is and what it can or cannot do. Comments

Insider Thinking

Jan 15, 2010 - Strong cognitive abilities don't automatically lead to rational behavior in online marketing and life. How to avoid being a 'cognitive miser.' Comments

Paid Search Era Ushers in a Whole New Mind

Dec 4, 2009 - Got math? Got stats? Think you're golden? Think again. Comments

Publishing Your Own Newsletter: Part 7

Nov 14, 2001 - In the seventh part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses five must-haves for a successful newsletter, and how to find content. Comments

Your Paid Search Campaign: It's an Asset (Literally)

Jul 30, 2010 - The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong. Comments

The Google AdWords 'Tourist Tax'

Jul 16, 2010 - The difference between the newbies in AdWords Nation and the veterans. Comments

Five Edgy Paid Search Techniques That Aren't Black Hat

Jun 18, 2010 - You won't necessarily find these techniques in a Google AdWords certification course. Second in a two-part series. Comments

Black Hat PPC: Really? (Part 1)

Jun 4, 2010 - Search marketers who use black hat techniques in paid search advertising are misjudging the guvernment of Google. Here’s how. Comments

Three Effective Tactics for Content Targeting

May 21, 2010 - In today's paid search environment, there's a myth that content targeting doesn't convert measurably for advertisers. Let's dispel that myth. Comments

Ad Position: Do You Need to Rethink Your Assumptions?

May 7, 2010 - A look at the results of a bid increase test to see if a slightly higher ad position justifies an aggressive bid. Comments

Paid Search Ad Copywriting: 7 Heavenly Virtues

Apr 23, 2010 - If you want to reach your potential in the landing page optimization world, follow these seven steps. Comments

Paid Search Interfaces: Smoother Sailing, But at What Cost?

Apr 9, 2010 - Should marketers be grateful for better PPC interfaces or worry about the lack of transparency? Comments

Paid Search Ad Copy: Five Things Newbies Don't Know

Mar 26, 2010 - Experienced search marketers even forget to test ads properly. Consider these factors. Comments

5 Stages of Digital Marketing Professional Development

Mar 10, 2010 - What are the professional development hallmarks of a digital marketing career? Comments

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