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Is Your Client Going Mad?

Andrew Goodman  |  Paid Search

Oct 22, 2010 - Are other people's marketing allocation decisions driving you crazy? Is there a way to make a firmer case against these decisions? Comments

Andrew Goodman  |  Paid Search

Ad Position: Do You Need to Rethink Your Assumptions?

May 7, 2010 - A look at the results of a bid increase test to see if a slightly higher ad position justifies an aggressive bid. Comments

Andrew Goodman  |  Paid Search

Paid Search Ad Copywriting: 7 Heavenly Virtues

Apr 23, 2010 - If you want to reach your potential in the landing page optimization world, follow these seven steps. Comments

Andrew Goodman  |  Paid Search

Paid Search Interfaces: Smoother Sailing, But at What Cost?

Apr 9, 2010 - Should marketers be grateful for better PPC interfaces or worry about the lack of transparency? Comments

Andrew Goodman  |  Paid Search

Paid Search Ad Copy: Five Things Newbies Don't Know

Mar 26, 2010 - Experienced search marketers even forget to test ads properly. Consider these factors. Comments

Andrew Goodman  |  Conference Call

5 Stages of Digital Marketing Professional Development

Mar 10, 2010 - What are the professional development hallmarks of a digital marketing career? Comments

Andrew Goodman  |  Paid Search

Stumped for Strategy? Acquire 100,000 New Customers

Feb 26, 2010 - Do performance marketing, focus on growing the top and bottom lines, and then strategize in your spare time. Comments

Andrew Goodman  |  Paid Search

Five Campaign Settings That Can Cost You a Mint

Feb 12, 2010 - In paid search, companies can waste a lot of cash if they neglect the Campaign Settings screen in Google AdWords. Here is advice on how to approach the five most critical settings. Comments

Andrew Goodman  |  Paid Search

Five Quality Score Myths Busted

Jan 29, 2010 - You know that Quality Score is important. But here's a look at exactly what it is and what it can or cannot do. Comments

Andrew Goodman  |  Paid Search

Insider Thinking

Jan 15, 2010 - Strong cognitive abilities don't automatically lead to rational behavior in online marketing and life. How to avoid being a 'cognitive miser.' Comments

Andrew Goodman  |  Conference Call

Paid Search Era Ushers in a Whole New Mind

Dec 4, 2009 - Got math? Got stats? Think you're golden? Think again. Comments

Andrew Goodman  |  Paid Search

Two Simple Tests to Try With Google AdWords Campaign Experiments

Oct 8, 2010 - Want to more reliably test key variables in your Google AdWords accounts? Try these two tests. Comments

Andrew Goodman  |  Paid Search

PPC Campaigns in Small Markets: 10 Top Tips

Sep 24, 2010 - When managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle. Comments

Andrew Goodman  |  Paid Search

The Digital Marketing Future: Listenomics, or Creep Factor?

Sep 10, 2010 - If you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a four-part series. Comments

Andrew Goodman  |  Paid Search

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments

Andrew Goodman  |  Paid Search

Maximizing Your Paid Search Asset

Aug 13, 2010 - Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Comments

Andrew Goodman  |  Paid Search

Your Paid Search Campaign: It's an Asset (Literally)

Jul 30, 2010 - The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong. Comments

Andrew Goodman  |  Paid Search

The Google AdWords 'Tourist Tax'

Jul 16, 2010 - The difference between the newbies in AdWords Nation and the veterans. Comments

Andrew Goodman  |  Paid Search

Five Edgy Paid Search Techniques That Aren't Black Hat

Jun 18, 2010 - You won't necessarily find these techniques in a Google AdWords certification course. Second in a two-part series. Comments

Andrew Goodman  |  Paid Search

Black Hat PPC: Really? (Part 1)

Jun 4, 2010 - Search marketers who use black hat techniques in paid search advertising are misjudging the guvernment of Google. Here’s how. Comments

Andrew Goodman  |  Paid Search

Three Effective Tactics for Content Targeting

May 21, 2010 - In today's paid search environment, there's a myth that content targeting doesn't convert measurably for advertisers. Let's dispel that myth. Comments

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