Beware the Shiny Object

Mar 11, 2011 - It's important to add new tricks to your repertoire, but not at the expense of overall client performance. Comments

7 Ways Google Should Get Naked

Feb 25, 2011 - When it comes to your product, people want to know two things: does it work and how does it work? Comments

'Hey, So Do I!' 5 Traits of Advanced Paid Search Managers

Feb 11, 2011 - Do you handle situations like a rookie or a paid search pro? Comments

Google's Proactive Stance on Do Not Track

Jan 28, 2011 - By providing consumers with the ability to opt out of tracking, will Google undermine its business? Comments

To Succeed in Paid Search, Think Inside the Box

Jan 14, 2011 - Test and hone these four tactics and you're bound to profit. Comments

Turning Trust Into Dollars in Search Advertising

Dec 17, 2010 - Why e-commerce businesses competing in paid search auctions must optimize all facets of their communications – not just keywords and bids. Comments

Marketing Allocation Conundrums Revisited

Dec 3, 2010 - How to assess marketing options based on risk and unexpected benefits. Comments

Evaluating Your Marketing Mix: An Exercise

Nov 19, 2010 - Before allocating your marketing budget, consider this approach to assessing your options. Comments

Online Marketing Budget Allocation

Nov 5, 2010 - Are you using ROI to justify your ad spending? An alien analysis might be more effective. Comments

Is Your Client Going Mad?

Oct 22, 2010 - Are other people's marketing allocation decisions driving you crazy? Is there a way to make a firmer case against these decisions? Comments

Two Simple Tests to Try With Google AdWords Campaign Experiments

Oct 8, 2010 - Want to more reliably test key variables in your Google AdWords accounts? Try these two tests. Comments

PPC Campaigns in Small Markets: 10 Top Tips

Sep 24, 2010 - When managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle. Comments

The Digital Marketing Future: Listenomics, or Creep Factor?

Sep 10, 2010 - If you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a four-part series. Comments

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments

Maximizing Your Paid Search Asset

Aug 13, 2010 - Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Comments

Your Paid Search Campaign: It's an Asset (Literally)

Jul 30, 2010 - The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong. Comments

The Google AdWords 'Tourist Tax'

Jul 16, 2010 - The difference between the newbies in AdWords Nation and the veterans. Comments

Five Edgy Paid Search Techniques That Aren't Black Hat

Jun 18, 2010 - You won't necessarily find these techniques in a Google AdWords certification course. Second in a two-part series. Comments

Black Hat PPC: Really? (Part 1)

Jun 4, 2010 - Search marketers who use black hat techniques in paid search advertising are misjudging the guvernment of Google. Here’s how. Comments

Three Effective Tactics for Content Targeting

May 21, 2010 - In today's paid search environment, there's a myth that content targeting doesn't convert measurably for advertisers. Let's dispel that myth. Comments

Ad Position: Do You Need to Rethink Your Assumptions?

May 7, 2010 - A look at the results of a bid increase test to see if a slightly higher ad position justifies an aggressive bid. Comments

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