It's Not Just the Message in Your Ad, It's the Meta-Message

Apr 8, 2011 - Make sure you don't just focus on what your ads literally say, but, more importantly, on what they convey. Comments

In PPC, Let Probabilities Rule Over Passion

Mar 25, 2011 - Five reasons we change the channel to turn away from our core focus on overall rates of customer acquisition, aggregate revenue growth, and total profit. Comments

Beware the Shiny Object

Mar 11, 2011 - It's important to add new tricks to your repertoire, but not at the expense of overall client performance. Comments

7 Ways Google Should Get Naked

Feb 25, 2011 - When it comes to your product, people want to know two things: does it work and how does it work? Comments

'Hey, So Do I!' 5 Traits of Advanced Paid Search Managers

Feb 11, 2011 - Do you handle situations like a rookie or a paid search pro? Comments

Google's Proactive Stance on Do Not Track

Jan 28, 2011 - By providing consumers with the ability to opt out of tracking, will Google undermine its business? Comments

To Succeed in Paid Search, Think Inside the Box

Jan 14, 2011 - Test and hone these four tactics and you're bound to profit. Comments

Turning Trust Into Dollars in Search Advertising

Dec 17, 2010 - Why e-commerce businesses competing in paid search auctions must optimize all facets of their communications – not just keywords and bids. Comments

Marketing Allocation Conundrums Revisited

Dec 3, 2010 - How to assess marketing options based on risk and unexpected benefits. Comments

Evaluating Your Marketing Mix: An Exercise

Nov 19, 2010 - Before allocating your marketing budget, consider this approach to assessing your options. Comments

Online Marketing Budget Allocation

Nov 5, 2010 - Are you using ROI to justify your ad spending? An alien analysis might be more effective. Comments

Is Your Client Going Mad?

Oct 22, 2010 - Are other people's marketing allocation decisions driving you crazy? Is there a way to make a firmer case against these decisions? Comments

Two Simple Tests to Try With Google AdWords Campaign Experiments

Oct 8, 2010 - Want to more reliably test key variables in your Google AdWords accounts? Try these two tests. Comments

PPC Campaigns in Small Markets: 10 Top Tips

Sep 24, 2010 - When managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle. Comments

The Digital Marketing Future: Listenomics, or Creep Factor?

Sep 10, 2010 - If you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a four-part series. Comments

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments

Maximizing Your Paid Search Asset

Aug 13, 2010 - Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Comments

Your Paid Search Campaign: It's an Asset (Literally)

Jul 30, 2010 - The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong. Comments

The Google AdWords 'Tourist Tax'

Jul 16, 2010 - The difference between the newbies in AdWords Nation and the veterans. Comments

Five Edgy Paid Search Techniques That Aren't Black Hat

Jun 18, 2010 - You won't necessarily find these techniques in a Google AdWords certification course. Second in a two-part series. Comments

Black Hat PPC: Really? (Part 1)

Jun 4, 2010 - Search marketers who use black hat techniques in paid search advertising are misjudging the guvernment of Google. Here’s how. Comments

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