Blekko - How You Can Use It for Marketing Your Site [Video]

Jan 25, 2011 - An overview of the new search engine, Blekko, and whether or not it can give Google a run for its money. Comments

Key Phrase Research - The Heart of It All [Video]

Jan 11, 2011 - An overview of Google's keyword tool for search marketing Comments

You Have Verified Your Google Places Listing, Right?

Dec 28, 2010 - Don't let your unverified business be modified or closed down by a stranger. Follow Google's lead and start taking Google Places seriously. Comments

5 Secrets to YouTube Search Engine Optimization

Nov 2, 2010 - SEO is more complicated than it used to be. Understanding these secrets could have a big impact on your ranking. Comments

Future of Link Building: STOP Calling It Link Building!

Oct 19, 2010 - The answer to getting links based completely on merit is moving link building to a public relations project. Comments

Descriptions! Why Didn't I Think of That

Oct 5, 2010 - A look at the history of search engines, how geeks took over, and how Yahoo is getting out of the search business. Comments

Google Instant - The Third Half Of Your Brain

Sep 21, 2010 - Thinking is no longer needed with Google Instant controlling your searches. Comments

The Best Key Phrase Research Tool You Don't Use

Sep 7, 2010 - Do you want to know which gender or age group searches for a key phrase more? This free tool can assist. Comments

Branding - The Next Frontier of SEM

Aug 24, 2010 - The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth. Comments

Unlikely Industries

Aug 10, 2010 - People searching online have always been ahead of the people offering the search results. Maybe it's time to change that. Comments

The Dull Default

Jul 27, 2010 - It's time to write your meta description tags for human beings. Comments

The Easiest Way to Optimize Your Site

Jul 13, 2010 - If you really want to optimize your site, you have to love what you do. Simple as that. Comments

What Does Crowdsourcing Have to Do With Search Marketing?

Jun 29, 2010 - Why is it that over 50 people in other places in the world are eager to work for me for $3.71? But I can't find one person to apply for a full-time job for someone in Ohio. Comments

Crowdsourcing Your Search Marketing

Jun 15, 2010 - Disproving the myths of crowdsourcing and proving why it can be an asset. Comments

The Beginning - A Very Good Place to Start

Jun 1, 2010 - The first step to solving your online marketing problems is knowing which questions to ask and discovering the "known unknowns." Comments

Raven Internet Marketing Tools - Impressive!

May 18, 2010 - A dig into these marketing tools reveals the key areas and how they can help you optimize your SEM. Comments

Lovin' Google Webmaster Tools Top Search Queries

May 4, 2010 - Top Search Queries shows us that positions in search results are fluid. On top of that, they are fluid by fairly significant factors. Here's a look at two examples that prove this. Comments

Who Really Controls Your SEO?

Apr 20, 2010 - What approach should you take when you see user-generated comments showing up in your company's search results? Comments

No One Cares About Your Products

Apr 6, 2010 - There is a transformation happening. People don't care what you say about your products; they care about what consumers say about your products. Comments

Managing Negative Comments

Mar 23, 2010 - Negative comments can make the commenter look worse than you - as long as you handle them in the right way. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.