Marketing News & Expert Advice
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The Secret Ingredient for Successful Websites: Effortlessness
May 14, 2013 - Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate. Comments
The Good, the Bad, and the Greedy: A Live Review of the Hancock.it Website
Oct 2, 2012 -
Establish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation.
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Motivation, Action, and Triggers: A Model for Influencing Online Behavior
Aug 7, 2012 - A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool. Comments
Product Detail Page - Live Review of BuyHappier.com
Jul 10, 2012 - Six rules every site should follow when creating a product detail page. Comments
Online Registration: It's All in How You Ask the Question
Jun 12, 2012 - Three tactics to optimize your sign-up forms and improve conversion rates. Comments
8 Steps to a Better Direct Response Landing Page
May 15, 2012 - Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion. Comments
Do Your Site Visitors Push Your Buttons?
May 1, 2012 - Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked? Comments
It's Not Over Till the Stragglers Convert
Apr 17, 2012 - Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers. Comments
Rotating Banners? Just Say No!
Apr 3, 2012 - Six reasons why rotating banners are evil and should be removed from your site immediately. Comments
m.CRO: Conversion Optimization on Mobile Sites
Mar 20, 2012 - To succeed in the mobile environment, you've got to have a site that allows people to quickly find what they're looking for and do what they came to do. Comments
Combining SEO and CRO for Higher Conversion Rates
Mar 6, 2012 - SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Comments
4 Ways to Stop Losing Buyers, Even Before They Get to the Cart
Apr 30, 2013 -
If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making your offers urgent, you will stop losing customers.
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3 Reasons Buyers Bail - and Super Simple Ways to Fix Them
Apr 16, 2013 -
Maybe it's time you looked at your site through your customers' eyes.
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3 Alternatives to Your Home Page Rotating Banner
Mar 5, 2013 -
The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need.
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Lightbox Pop-Overs: A Love-Hate Relationship
Feb 19, 2013 -
Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback?
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6 Web Design Trends That (I Hope) Will Disappear in 2013
Jan 8, 2013 -
Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year.
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6 Ways to Use Images to Improve Your Web Conversion Rate
Dec 25, 2012 -
Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your organization.
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Get the Money! 2 Ways to Simplify Your E-Commerce
Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
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How Usable Is Your Website? A No-Excuses Plan for Uncovering Issues
Dec 4, 2012 -
If you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up.
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Breaking the Rules (of Web Awareness)
Nov 13, 2012 -
When an e-catalogue site hides its products.
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Creating Offers That Work With Neuromarketing Secrets
Oct 18, 2012 -
Take advantage of your visitors' irrational minds and make more money with your offers!
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Display Ad Clickers Are Not Your Customers
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