Marketing News & Expert Advice
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Fixing Your Site, Step 2: Where Do You Start Testing?
Jan 10, 2012 - With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Comments
Data Collection in Multivariate Testing
Jun 6, 2011 - Full factorial vs. fractional factorial designs; a look at the advantages and disadvantages to each. Comments
Multivariate Testing: Parametric Data Analysis
May 23, 2011 - Optimize your landing page by analyzing your multivariate data with parametric data analysis. Comments
Paralyzing Your Visitors With Too Many Choices
May 9, 2011 - A look at how one company's home page is suffocating its customers with too many options and distractions. Comments
Valuing Conversions: How You Count Matters
Apr 25, 2011 - Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Comments
Variations on a Theme: Making Measurable Website Changes
Apr 11, 2011 - If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Comments
Online Forms and the Greedy Marketer
Mar 28, 2011 - Five techniques to help you optimize your transaction process and forms to minimize anxiety and reduce abandonment. Comments
Tuning Multiple-Page Conversion Flows
Mar 14, 2011 - The best multiple-page conversion flows are systematic, connected, and flexible. Here's a look at the numerous opportunities for enhancement from these characteristics. Comments
Probability Theory for Landing Page Testing
Feb 28, 2011 - A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing. Comments
Price Testing: Are You Leaving Money on the Table?
Feb 14, 2011 - The basics of price testing and a framework for how to approach it. Comments
What Would More Conversions Do For Your Bottom Line?
Jan 31, 2011 - Measuring the financial impact of conversion rate improvement. Comments
Fixing Your Site, Step 1: Developing Your Action Plan
Dec 13, 2011 - To build a truly high-performing website, you must begin with a solid understanding of your business objectives and know how your landing page or website supports them. Comments
Better Usability = Higher Conversions
Nov 29, 2011 - How usable is your site? Three steps to make your website more user-centric. Comments
Narrative of Your Audience
Nov 15, 2011 - If you want to understand your audience, you need to step outside of your own needs and experience the world from their perspective. Comments
Which Brain Is Your Website Selling To?
Nov 1, 2011 - You'll be hard pressed to trigger a buying decision if you don't deliver your message in a way that the reptilian brain understands. Comments
Landing Page Layout Principles
Oct 4, 2011 - 7 ways to make or break your landing page. Comments
Best Practices for Optimizing Your Navigation
Sep 20, 2011 - Including location on page, number of elements in the navigation, and simplifying your navigation wording. Comments
You Can't Control Everything: External Conversion Factors
Aug 29, 2011 - Before people even get to your website, they will be inclined or disinclined to act by factors that have nothing to do with your site directly. Comments
The Purpose-Driven Website
Aug 15, 2011 - A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Comments
Conversion Emergency? Triage Your Testing Efforts
Jul 18, 2011 - Website conversion emergencies tend to fall into these four categories. Comments
Multivariate Test Construction
Jun 20, 2011 - Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Comments
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