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Landing Page Video: Conversion Villain or Hero?

Oct 15, 2013 - So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Comments

4 Must-Have Components of a Successful Conversion Optimization Program

conversion-funnel-strategies Oct 3, 2013 - Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Comments

Kicking Your Stock Photography Habit

overused-stock-photos Sep 17, 2013 - Five do's and don'ts that could revive your conversion rate. Comments

Are You Suffering From OCT (Obsessive-Compulsive Testing)?

bad-email Aug 6, 2013 - Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough. Comments

How to Fail at Landing Page Testing

testing Jul 23, 2013 - If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Comments

The Top 5 Most Ridiculous Excuses Not to Do CRO

bad-email Jul 9, 2013 - It's time to release your fears about conversion rate optimization and get started to increase your bottom line. Comments

Will Your Clueless CEO Ever Support Conversion Rate Optimization?

questionsclients Jun 25, 2013 - Show the CEO why his or her opinion doesn't matter, build the financial case for conversion improvement, and make the connection between CRO and marketing ROI. Comments

Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy

b2bchalkboard Jun 11, 2013 - The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going for the big conversion upfront. Comments

The Secret Ingredient for Successful Websites: Effortlessness

secrets May 14, 2013 - Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate. Comments

4 Ways to Stop Losing Buyers, Even Before They Get to the Cart

scarcity-ruelala Apr 30, 2013 - If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making your offers urgent, you will stop losing customers. Comments

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

shipping-displayed Apr 16, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments

3 Alternatives to Your Home Page Rotating Banner

adobe-static-banner Mar 5, 2013 - The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Comments

Lightbox Pop-Overs: A Love-Hate Relationship

onlineshoes Feb 19, 2013 - Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Comments

6 Web Design Trends That (I Hope) Will Disappear in 2013

popover Jan 8, 2013 - Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year. Comments

6 Ways to Use Images to Improve Your Web Conversion Rate

mailchimp Dec 25, 2012 - Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your organization. Comments

Get the Money! 2 Ways to Simplify Your E-Commerce

counting-money Dec 11, 2012 - If you want your customers' money, you've got to make it easy for them to give it to you. Comments

How Usable Is Your Website? A No-Excuses Plan for Uncovering Issues

shutterstock-96754057 Dec 4, 2012 - If you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up. Comments

Breaking the Rules (of Web Awareness)

magnetstreet2 Nov 13, 2012 - When an e-catalogue site hides its products. Comments

Creating Offers That Work With Neuromarketing Secrets

human-brain Oct 18, 2012 - Take advantage of your visitors' irrational minds and make more money with your offers! Comments

The Good, the Bad, and the Greedy: A Live Review of the Hancock.it Website

hancock-feature Oct 2, 2012 - Establish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation. Comments

Motivation, Action, and Triggers: A Model for Influencing Online Behavior

Aug 7, 2012 - A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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