hancock-feature

The Good, the Bad, and the Greedy: A Live Review of the Hancock.it Website

Oct 2, 2012 - Establish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation. Comments

Motivation, Action, and Triggers: A Model for Influencing Online Behavior

Aug 7, 2012 - A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool. Comments

Product Detail Page - Live Review of BuyHappier.com

Jul 10, 2012 - Six rules every site should follow when creating a product detail page. Comments

Online Registration: It's All in How You Ask the Question

Jun 12, 2012 - Three tactics to optimize your sign-up forms and improve conversion rates. Comments

8 Steps to a Better Direct Response Landing Page

May 15, 2012 - Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion. Comments

Do Your Site Visitors Push Your Buttons?

May 1, 2012 - Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked? Comments

It's Not Over Till the Stragglers Convert

Apr 17, 2012 - Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers. Comments

Rotating Banners? Just Say No!

Apr 3, 2012 - Six reasons why rotating banners are evil and should be removed from your site immediately. Comments

m.CRO: Conversion Optimization on Mobile Sites

Mar 20, 2012 - To succeed in the mobile environment, you've got to have a site that allows people to quickly find what they're looking for and do what they came to do. Comments

Combining SEO and CRO for Higher Conversion Rates

Mar 6, 2012 - SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Comments

The Wide World of Conversions: Exploring Cultural Differences

Feb 7, 2012 - If you're looking to expand into international markets online, don't assume that people across the globe interact with websites in a similar way. Comments

Fixing Your Site, Step 3: Determining What to Test

Jan 24, 2012 - Not all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Comments

Fixing Your Site, Step 2: Where Do You Start Testing?

Jan 10, 2012 - With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Comments

Fixing Your Site, Step 1: Developing Your Action Plan

Dec 13, 2011 - To build a truly high-performing website, you must begin with a solid understanding of your business objectives and know how your landing page or website supports them. Comments

Better Usability = Higher Conversions

Nov 29, 2011 - How usable is your site? Three steps to make your website more user-centric. Comments

Narrative of Your Audience

Nov 15, 2011 - If you want to understand your audience, you need to step outside of your own needs and experience the world from their perspective. Comments

Which Brain Is Your Website Selling To?

Nov 1, 2011 - You'll be hard pressed to trigger a buying decision if you don't deliver your message in a way that the reptilian brain understands. Comments

Landing Page Layout Principles

Oct 4, 2011 - 7 ways to make or break your landing page. Comments

Best Practices for Optimizing Your Navigation

Sep 20, 2011 - Including location on page, number of elements in the navigation, and simplifying your navigation wording. Comments

You Can't Control Everything: External Conversion Factors

Aug 29, 2011 - Before people even get to your website, they will be inclined or disinclined to act by factors that have nothing to do with your site directly. Comments

The Purpose-Driven Website

Aug 15, 2011 - A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Comments

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