Marketing News & Expert Advice
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Probability Theory for Landing Page Testing
Feb 28, 2011 - A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing. Comments
The Naysayers of Landing Page Optimization
Sep 13, 2010 - It's important to understand the perspectives of the naysayers in your company in order to get the best results out of your conversion rate optimization projects. Comments
Limitations of Personas in Landing Page Testing
Aug 30, 2010 - The elements, advantages, and drawbacks of personas used in usability testing. Comments
Brand Guardians vs. Conversion Improvement
Aug 2, 2010 - Brand guardians must understand that landing page testing can be an excellent way to conduct market research and understand the changing audience's needs. Comments
Help! - Getting IT Support for Your Landing Page Test
Jul 19, 2010 - Three ways to proceed in the face of IT-delaying tactics Comments
Mix and Match Your Way to Failure
Jun 8, 2010 - Why using the best image with the best headline on your landing page doesn't always produce the best results. Comments
Usability Basics for Landing Page Design
May 24, 2010 - Did you use common sense to design your landing page? Consider these best practices. Comments
A/B Split Testing Crash Course
Apr 27, 2010 - Learn the basics of A/B split testing and the 10 advantages and disadvantages of this type of testing. Comments
The Four Pillars of Building Instant Trust Online
Apr 14, 2010 - Online trust is developed without face-to-face contact, and in the first seconds someone visits your site. Build trust with appearance, transactional assurances, experts and media, and consensus of peers. Comments
The Hidden Cost of Landing Page Testing
Mar 29, 2010 - You must be willing to suffer short-term pain during landing page testing before attaining the long-term gain of improved performance and higher conversions. Comments
How Your Graphic Designer Is Killing Your Conversion Rate
Mar 15, 2010 - Some Web sites sacrifice conversions in the name of "coolness." Is yours one of them? Comments
Price Testing: Are You Leaving Money on the Table?
Feb 14, 2011 - The basics of price testing and a framework for how to approach it. Comments
What Would More Conversions Do For Your Bottom Line?
Jan 31, 2011 - Measuring the financial impact of conversion rate improvement. Comments
How Obvious Is Your Call to Action?
Jan 11, 2011 - Keep your landing page intent clear with these four tips. Comments
Your Baby Is Ugly
Dec 20, 2010 - After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Comments
Stop Procrastinating and Start Converting!
Dec 6, 2010 - With no testing at all, here are three ways you can improve your conversions. Comments
Here's Some Advice: Mind Your Business!
Nov 22, 2010 - Are you asking for too much information from your customers? Comments
Test What Matters – Ignore the Rest
Nov 8, 2010 - A look at some filters to decide which issues on your site's landing pages are worthy of testing. Comments
Website Conversions: Getting to 'Yes'
Oct 25, 2010 - Make sure you're supporting your visitor's progression through each of the "AIDA" steps - attention, interest, desire, and action. Comments
Conversion Testing: How Dependable Is Your Traffic?
Oct 12, 2010 - When considering the suitability of your traffic mix for conversion testing, watch for three important characteristics: recurring, controllable, and stable. Comments
Fix Your Writing or Suffer Lower Conversion Rates
Sep 27, 2010 - To increase the odds of higher conversion rates for you and higher satisfaction for your consumers, you need to consider the structure, tone, and format of your writing. Comments
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