Fixing Your Site, Step 3: Determining What to Test

Jan 24, 2012 - Not all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Comments

Fixing Your Site, Step 2: Where Do You Start Testing?

Jan 10, 2012 - With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Comments

Fixing Your Site, Step 1: Developing Your Action Plan

Dec 13, 2011 - To build a truly high-performing website, you must begin with a solid understanding of your business objectives and know how your landing page or website supports them. Comments

Better Usability = Higher Conversions

Nov 29, 2011 - How usable is your site? Three steps to make your website more user-centric. Comments

Narrative of Your Audience

Nov 15, 2011 - If you want to understand your audience, you need to step outside of your own needs and experience the world from their perspective. Comments

Which Brain Is Your Website Selling To?

Nov 1, 2011 - You'll be hard pressed to trigger a buying decision if you don't deliver your message in a way that the reptilian brain understands. Comments

Landing Page Layout Principles

Oct 4, 2011 - 7 ways to make or break your landing page. Comments

Best Practices for Optimizing Your Navigation

Sep 20, 2011 - Including location on page, number of elements in the navigation, and simplifying your navigation wording. Comments

You Can't Control Everything: External Conversion Factors

Aug 29, 2011 - Before people even get to your website, they will be inclined or disinclined to act by factors that have nothing to do with your site directly. Comments

The Purpose-Driven Website

Aug 15, 2011 - A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Comments

Conversion Emergency? Triage Your Testing Efforts

Jul 18, 2011 - Website conversion emergencies tend to fall into these four categories. Comments

Multivariate Test Construction

Jun 20, 2011 - Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Comments

Data Collection in Multivariate Testing

Jun 6, 2011 - Full factorial vs. fractional factorial designs; a look at the advantages and disadvantages to each. Comments

Multivariate Testing: Parametric Data Analysis

May 23, 2011 - Optimize your landing page by analyzing your multivariate data with parametric data analysis. Comments

Paralyzing Your Visitors With Too Many Choices

May 9, 2011 - A look at how one company's home page is suffocating its customers with too many options and distractions. Comments

Valuing Conversions: How You Count Matters

Apr 25, 2011 - Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Comments

Variations on a Theme: Making Measurable Website Changes

Apr 11, 2011 - If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Comments

Online Forms and the Greedy Marketer

Mar 28, 2011 - Five techniques to help you optimize your transaction process and forms to minimize anxiety and reduce abandonment. Comments

Tuning Multiple-Page Conversion Flows

Mar 14, 2011 - The best multiple-page conversion flows are systematic, connected, and flexible. Here's a look at the numerous opportunities for enhancement from these characteristics. Comments

Probability Theory for Landing Page Testing

Feb 28, 2011 - A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing. Comments

Price Testing: Are You Leaving Money on the Table?

Feb 14, 2011 - The basics of price testing and a framework for how to approach it. Comments

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