Feb 24, 2010 - Look for these trends to affect social media marketing in coming months. Comments
Feb 3, 2010 - The top questions asked by people, corporations, and the media - and some answers that should help you with your social media strategy. Comments
Jan 13, 2010 - Twenty social media marketing gurus who deserve your attention. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT