google-twitter

Are You Ready For the Marriage of Google and Twitter?

May 28, 2015 - Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Comments

The Mobile Change Nobody Is Talking About

shutterstock-160559990-mobile Apr 29, 2015 - Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Comments

Old SEO vs. New SEO

shutterstock-157139333 Apr 1, 2015 - What are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world? Comments

How to Implement an Intent-Based SEO Strategy

seo-analytics Mar 4, 2015 - SEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go about doing that? Comments

4 Fearless Predictions for the Future of SEO and Analytics

future-predictions Feb 4, 2015 - The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Comments

PPC and SEO: The Dynamic Duo

seo-ppc-duo Dec 10, 2014 - Marketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy? Comments

The Importance of SEO for Mobile

mobile-vs-standard-site Nov 12, 2014 - It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Comments

The Importance of Repurposing Content

content-marketing-megaphone Oct 15, 2014 - Repurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect of your content marketing efforts. Comments

Google Authorship: Another Chapter Closes

Google Logo Sep 24, 2014 - Now that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next. Comments

Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

https-google Aug 20, 2014 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change? Comments

SEO Number Crunching – 5 Great Excel Features

spreadsheet-excel Jul 23, 2014 - Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance data. Comments

Are Panda 4.0 and Payday 2.0 Giving You Issues?

Google Logo May 28, 2014 - The two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Comments

404 Errors Getting You Down? 2 Quick Ideas

404-error Apr 30, 2014 - Here are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the best one for you. Comments

Google Authorship and SEO

Google Authorship Results Search Engine Watch Apr 2, 2014 - Google Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership, and the benefits for the author can be immense. Comments

Video Marketing SEO

video-shutterstock-92000435 Mar 5, 2014 - When video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than any other form of advertisement. Comments

2014 SEO -- 6 Key Pointers

seo-analytics Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should be concerned about in 2014. Comments

Google’s Top 3 SEO Dance Steps of 2013

google-logo-square Jan 16, 2014 - Google dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Penguin updates. Comments

Google PageRank Fading Away, But the Sky Isn't Falling

shutterstock-126896993 Dec 11, 2013 - PageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and URL's perceived authority? Comments

Google Hummingbird: Does Quantity or Quality Win the Day?

hummingbird Nov 13, 2013 - SEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing on one it means losing ground on the other. Comments

Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013

Lost Oct 16, 2013 - Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via different paths. Is it a curse or an opportunity to innovate and improve? Comments

Website Analytics for SEO: Introduction for Beginners

google-analytics-adwords-link Oct 4, 2013 - Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Comments

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...