Marketing News & Expert Advice
|
|
|
Social, Local, Mobile (SoLoMo) Innovation or Evolution
Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments
Attract Local Searchers and Boost Search Results Rankings
Dec 16, 2010 - Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these searchers. Comments
Google Places: Does Local SEO and Google Boost Make for a Local SEM?
Nov 18, 2010 - It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google product mix. Comments
Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media
Oct 21, 2010 - Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Comments
Google's AdWords Transparency Requirements - Come Into the Light
Sep 23, 2010 - What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Comments
Facebook - Places to Go and People to See
Aug 26, 2010 - Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Comments
Google: Experimenting With Its Largest Opportunity - Local
Jul 29, 2010 - Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top. Comments
Checking In on Foursquare Marketing Opportunities
Jul 1, 2010 - Location-based services - you can check in anytime you like but you can never leave? Comments
Moving at the Speed of Your Sales Channel
Jun 3, 2010 - Is your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Comments
Is Google Becoming the New Ma Bell?
May 12, 2010 - Will Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Comments
Yelp's Growing Pains
Apr 8, 2010 - Use consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Comments
Clicks vs. Calls - Which Are Better?
Aug 25, 2011 - If you want to maximize sales from online marketing, you need to understand purchase behavior. Comments
3 Tips To Leverage Ratings and Reviews
Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments
Facebook vs. Google - The Battle for Local SMBs' Ad Dollars
Jun 30, 2011 - In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer relationship platform. Comments
Daily Deals - Advance Planning Is the Key to Success
Jun 2, 2011 - Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Comments
Business Listing Management
May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments
Oh Those Bones, oh Those Bones, oh Those Dry Bones
Apr 7, 2011 - What the integration of social media and search means for SMBs. Comments
Reaching the Mobile Shopper: Before, During, and After the Big Sale
Mar 25, 2011 - The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function. Comments
SMB Social Analysis – Can Money Buy You Friends?
Mar 10, 2011 - Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Comments
Google Boost: Paid Search for the Masses?
Feb 10, 2011 - Can Google Boost woo small businesses that shied away from AdWords? Comments
Marketing-Strategy Checklist for SMBs in 2011
Jan 13, 2011 - Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
