likelytoreturn

Are We Seeing the Resurgence of Internet Yellow Pages?

May 27, 2013 - Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business information. Comments

Building the Optimal Local Online Media Plan

search-type Apr 29, 2013 - How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Comments

Optimizing Local Search Campaigns

tabletgrowth Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

Ratings and Reviews - Your Largest Local Opportunity, Missed

your-rating Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings. Comments

Local Promotions - Connecting Online/Mobile Search to Offline Conversion

google-offers Dec 10, 2012 - Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Comments

A Letter to Google's Local Team: Can You Give a Brand a Break?

shutterstock-77002105 Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments

If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures

display-ad Oct 15, 2012 - Don't forget that you need to tell the story of your business/brand to the customer. Comments

Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses

googleserpmay Aug 20, 2012 - If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section. Comments

Google Ratings and Reviews - A Perfect 30?

Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Was the Penguin Update in Fact the Honey Badger Update?

May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments

Finders Are Now Seekers: How Local Has Changed the Game

Apr 30, 2012 - Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online resources. Comments

Optimizing Your Local Listing on Apple's Siri

Feb 9, 2012 - Teaching Siri to suggest your business. Comments

Mobile Website or Please Read the Fine Print?

Jan 12, 2012 - Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Comments

Death of the Website as a Marketing Tool?

Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments

Local Marketing Checklist - Reprioritizing the Opportunity

Nov 17, 2011 - Seven elements that make up a well-constructed local campaign. Comments

Will Apple's Siri Change the Voice of Local Search?

Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly manner. Comments

Social, Local, Mobile (SoLoMo) Innovation or Evolution

Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments

Clicks vs. Calls - Which Are Better?

Aug 25, 2011 - If you want to maximize sales from online marketing, you need to understand purchase behavior. Comments

3 Tips To Leverage Ratings and Reviews

Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments

Facebook vs. Google - The Battle for Local SMBs' Ad Dollars

Jun 30, 2011 - In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer relationship platform. Comments

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