Nov 18, 2010 - It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google product mix. Comments
Oct 21, 2010 - Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Comments
Sep 23, 2010 - What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Comments
Aug 26, 2010 - Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Comments
Jul 29, 2010 - Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top. Comments
Jul 1, 2010 - Location-based services - you can check in anytime you like but you can never leave? Comments
Jun 3, 2010 - Is your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Comments
May 12, 2010 - Will Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Comments
Apr 8, 2010 - Use consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Comments
Mar 11, 2010 - With just an address and a phone number, you can take control of your business, and you can stand out by providing accurate information and relevant content. Comments
Feb 11, 2010 - Recent product releases from Yelp, Google, and Facebook provide clues on where location-sensitive mobile advertising is headed. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.