Will Apple's Siri Change the Voice of Local Search?

Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly manner. Comments

Social, Local, Mobile (SoLoMo) Innovation or Evolution

Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments

Clicks vs. Calls - Which Are Better?

Aug 25, 2011 - If you want to maximize sales from online marketing, you need to understand purchase behavior. Comments

3 Tips To Leverage Ratings and Reviews

Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments

Facebook vs. Google - The Battle for Local SMBs' Ad Dollars

Jun 30, 2011 - In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer relationship platform. Comments

Daily Deals - Advance Planning Is the Key to Success

Jun 2, 2011 - Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Comments

Business Listing Management

May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments

Oh Those Bones, oh Those Bones, oh Those Dry Bones

Apr 7, 2011 - What the integration of social media and search means for SMBs. Comments

Reaching the Mobile Shopper: Before, During, and After the Big Sale

Mar 25, 2011 - The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function. Comments

SMB Social Analysis – Can Money Buy You Friends?

Mar 10, 2011 - Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Comments

Google Boost: Paid Search for the Masses?

Feb 10, 2011 - Can Google Boost woo small businesses that shied away from AdWords? Comments

Marketing-Strategy Checklist for SMBs in 2011

Jan 13, 2011 - Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Comments

Attract Local Searchers and Boost Search Results Rankings

Dec 16, 2010 - Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these searchers. Comments

Google Places: Does Local SEO and Google Boost Make for a Local SEM?

Nov 18, 2010 - It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google product mix. Comments

Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media

Oct 21, 2010 - Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Comments

Google's AdWords Transparency Requirements - Come Into the Light

Sep 23, 2010 - What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Comments

Facebook - Places to Go and People to See

Aug 26, 2010 - Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Comments

Google: Experimenting With Its Largest Opportunity - Local

Jul 29, 2010 - Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top. Comments

Checking In on Foursquare Marketing Opportunities

Jul 1, 2010 - Location-based services - you can check in anytime you like but you can never leave? Comments

Moving at the Speed of Your Sales Channel

Jun 3, 2010 - Is your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Comments

Is Google Becoming the New Ma Bell?

May 12, 2010 - Will Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.