Reaching the Mobile Shopper: Before, During, and After the Big Sale

Mar 25, 2011 - The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function. Comments

SMB Social Analysis – Can Money Buy You Friends?

Mar 10, 2011 - Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Comments

Google Boost: Paid Search for the Masses?

Feb 10, 2011 - Can Google Boost woo small businesses that shied away from AdWords? Comments

Marketing-Strategy Checklist for SMBs in 2011

Jan 13, 2011 - Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Comments

Attract Local Searchers and Boost Search Results Rankings

Dec 16, 2010 - Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these searchers. Comments

Google Places: Does Local SEO and Google Boost Make for a Local SEM?

Nov 18, 2010 - It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google product mix. Comments

Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media

Oct 21, 2010 - Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Comments

Google's AdWords Transparency Requirements - Come Into the Light

Sep 23, 2010 - What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Comments

Facebook - Places to Go and People to See

Aug 26, 2010 - Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Comments

Google: Experimenting With Its Largest Opportunity - Local

Jul 29, 2010 - Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top. Comments

Checking In on Foursquare Marketing Opportunities

Jul 1, 2010 - Location-based services - you can check in anytime you like but you can never leave? Comments

Moving at the Speed of Your Sales Channel

Jun 3, 2010 - Is your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Comments

Is Google Becoming the New Ma Bell?

May 12, 2010 - Will Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Comments

Yelp's Growing Pains

Apr 8, 2010 - Use consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Comments

How Maps Are Transforming Local Search

Mar 11, 2010 - With just an address and a phone number, you can take control of your business, and you can stand out by providing accurate information and relevant content. Comments

Mobile: The Future of Location-Sensitive Advertising

Feb 11, 2010 - Recent product releases from Yelp, Google, and Facebook provide clues on where location-sensitive mobile advertising is headed. Comments

If It Can Be Measured, It Can Be Optimized

Jan 14, 2010 - Start reviewing the methods and manners with which you optimize your local search and other advertising efforts. Comments

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