Social, Local, Mobile (SoLoMo) Innovation or Evolution

Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments

Clicks vs. Calls - Which Are Better?

Aug 25, 2011 - If you want to maximize sales from online marketing, you need to understand purchase behavior. Comments

3 Tips To Leverage Ratings and Reviews

Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments

Facebook vs. Google - The Battle for Local SMBs' Ad Dollars

Jun 30, 2011 - In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer relationship platform. Comments

Daily Deals - Advance Planning Is the Key to Success

Jun 2, 2011 - Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Comments

Business Listing Management

May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments

Oh Those Bones, oh Those Bones, oh Those Dry Bones

Apr 7, 2011 - What the integration of social media and search means for SMBs. Comments

Reaching the Mobile Shopper: Before, During, and After the Big Sale

Mar 25, 2011 - The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function. Comments

SMB Social Analysis – Can Money Buy You Friends?

Mar 10, 2011 - Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Comments

Google Boost: Paid Search for the Masses?

Feb 10, 2011 - Can Google Boost woo small businesses that shied away from AdWords? Comments

Marketing-Strategy Checklist for SMBs in 2011

Jan 13, 2011 - Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Comments

Attract Local Searchers and Boost Search Results Rankings

Dec 16, 2010 - Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these searchers. Comments

Google Places: Does Local SEO and Google Boost Make for a Local SEM?

Nov 18, 2010 - It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google product mix. Comments

Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media

Oct 21, 2010 - Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Comments

Google's AdWords Transparency Requirements - Come Into the Light

Sep 23, 2010 - What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Comments

Facebook - Places to Go and People to See

Aug 26, 2010 - Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Comments

Google: Experimenting With Its Largest Opportunity - Local

Jul 29, 2010 - Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top. Comments

Checking In on Foursquare Marketing Opportunities

Jul 1, 2010 - Location-based services - you can check in anytime you like but you can never leave? Comments

Moving at the Speed of Your Sales Channel

Jun 3, 2010 - Is your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Comments

Is Google Becoming the New Ma Bell?

May 12, 2010 - Will Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Comments

Yelp's Growing Pains

Apr 8, 2010 - Use consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Comments

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