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Social Advertising Overload: Marketers, Don’t Forget to be Social

Nov 27, 2013 - If new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backlash that may occur against your social advertising. Comments

3 Critical & Consistent Elements in a Customer Journey Framework

target-your-customers Oct 2, 2013 - The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers. Comments

Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

content Aug 7, 2013 - A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator. Comments

Using Live Chat to Drive Conversion

live-chat Jul 10, 2013 - For marketers looking to push conversion even further, it's time to explore the benefits of live chat. Comments

Mobility and User Intent: Clear Pathways

man-using-mobile Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments

Start Listening: Why Testing Alone Isn't the Answer

listening May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

Small Business Wins Big With Facebook's New Targeting

facebook-like Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments

The Convergence of Experience Management and Insight

experience Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments

Big Data Won't Fix Bad Planning

big-data Feb 20, 2013 - Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making. Comments

Embracing the Online Video Ad - the Time Is Now

online-video Jan 23, 2013 - As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value. Comments

Pinning Your Hopes on Visual Commerce: The Pinterest Potential

pinterest-alt Nov 28, 2012 - Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Comments

Facebook Stole Your Fans - and Wants a Ransom to Get Them Back

ransom Oct 31, 2012 - Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other channels. Comments

Is Your Mobile Traffic Askew? Blame iOS 6

mobile-traffic Oct 3, 2012 - And how you must strategize around the information gap caused by the Google-Apple war. Comments

New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges

Sep 5, 2012 - On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers? Comments

Data Overload: Finding the Right Mix of Social Analytics Metrics

Aug 8, 2012 - Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing insight and optimization. Comments

4 Steps to Running a Successful Attribution Modeling Program

Jul 11, 2012 - Improving cross-channel media performance through attribution modeling. Comments

Turning An Unsuccessful Site Search Into a Growth Opportunity

Jun 13, 2012 - How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Comments

Better Targeting With Smarter, Not More, Content

May 16, 2012 - An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them. Comments

How Social Media Can Accelerate the Buying Cycle

Apr 18, 2012 - Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Comments

Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

Mar 21, 2012 - Make sure you're identifying the factors that may be working against your targeting strategy. Comments

Forgetting to Target Current Customers Is a Costly Mistake

Feb 22, 2012 - Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Comments

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