Marketing News & Expert Advice
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The Convergence of Experience Management and Insight
Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments
How Social Media Can Accelerate the Buying Cycle
Apr 18, 2012 - Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Comments
Fine-Tuning Your Segmentation Strategy: 5 Keys to Success
Mar 21, 2012 - Make sure you're identifying the factors that may be working against your targeting strategy. Comments
Forgetting to Target Current Customers Is a Costly Mistake
Feb 22, 2012 - Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Comments
The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong
Feb 1, 2012 - When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Comments
Are Too Many Metrics Clouding Your View of Your Customer?
Jan 4, 2012 - Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Comments
Integrated Local Targeting to Drive Consumer Preference
Nov 2, 2011 - Six ways to ensure alignment of local marketing programs. Comments
Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?
Oct 5, 2011 - A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Comments
Riding the Wave: Syncing User Engagement With Marketing Messages
Sep 7, 2011 - How branded social media monitoring and website analytics can influence your marketing messaging. Comments
Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position
Aug 10, 2011 - Targeting consumers though topical expertise. Comments
Changing Shape: How Device Selection May Indicate User Intent
Jul 13, 2011 - As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingly. Comments
Big Data Won't Fix Bad Planning
Feb 20, 2013 -
Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making.
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Embracing the Online Video Ad - the Time Is Now
Jan 23, 2013 -
As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value.
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Pinning Your Hopes on Visual Commerce: The Pinterest Potential
Nov 28, 2012 -
Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
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Facebook Stole Your Fans - and Wants a Ransom to Get Them Back
Oct 31, 2012 -
Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other channels.
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Is Your Mobile Traffic Askew? Blame iOS 6
Oct 3, 2012 -
And how you must strategize around the information gap caused by the Google-Apple war.
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New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges
Sep 5, 2012 - On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers? Comments
Data Overload: Finding the Right Mix of Social Analytics Metrics
Aug 8, 2012 - Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing insight and optimization. Comments
4 Steps to Running a Successful Attribution Modeling Program
Jul 11, 2012 - Improving cross-channel media performance through attribution modeling. Comments
Turning An Unsuccessful Site Search Into a Growth Opportunity
Jun 13, 2012 - How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Comments
Better Targeting With Smarter, Not More, Content
May 16, 2012 - An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them. Comments
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
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- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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