May 19, 2010 - Are you taking advantage of all sources to advance your behavioral program? Comments
Apr 21, 2010 - How to use personalization to improve - and not destroy - relationships with customers and prospects. Comments
Mar 24, 2010 - Embracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Comments
Feb 24, 2010 - Learn how to create broader, culturally informed strategies that will resonate better with your audience and further enhance your segmentation and behavioral strategies. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.