Missed Opportunities?

May 19, 2010 - Are you taking advantage of all sources to advance your behavioral program? Comments

Using Behavioral Targeting to Build a Relationship

Apr 21, 2010 - How to use personalization to improve - and not destroy - relationships with customers and prospects. Comments

Are You Ready for Behavioral Marketing?

Mar 24, 2010 - Embracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Comments

Using Geography and Demographics to Enhance Behavioral Targeting

Feb 24, 2010 - Learn how to create broader, culturally informed strategies that will resonate better with your audience and further enhance your segmentation and behavioral strategies. Comments

Behavioral Targeting and A/B Testing

Jan 27, 2010 - What's appropriate for your business? Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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