Missed Opportunities?

May 19, 2010 - Are you taking advantage of all sources to advance your behavioral program? Comments

Using Behavioral Targeting to Build a Relationship

Apr 21, 2010 - How to use personalization to improve - and not destroy - relationships with customers and prospects. Comments

Are You Ready for Behavioral Marketing?

Mar 24, 2010 - Embracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Comments

Using Geography and Demographics to Enhance Behavioral Targeting

Feb 24, 2010 - Learn how to create broader, culturally informed strategies that will resonate better with your audience and further enhance your segmentation and behavioral strategies. Comments

Behavioral Targeting and A/B Testing

Jan 27, 2010 - What's appropriate for your business? Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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