Friends Like You: Why Social Commerce Must Get Relevant

Apr 6, 2010 - One brand is making its customer-generated reviews easier to sort and search - and more relevant and easier to share with friends. Consider these results. Comments

UGC Drives Search on Product Pages and Beyond

Mar 29, 2010 - Customer reviews, community Q&A, and stories shared online are changing the way consumers shop - and search. Comments

1-2-3 Buy-In for Social Commerce - From the C-Suite and Beyond

Mar 23, 2010 - To get buy-in for your social program, don't overlook any of these three constituencies and their perspectives. Comments

UGC and SEO: A Sales-Boosting Social Commerce Tactic

Mar 9, 2010 - How to promote user-generated content to turn commentators and readers into customers. Comments

Connect Customer Interactions to Get More of Their Time...and Money

Feb 23, 2010 - Here are some practical steps to create a successful participation chain, which will help you build long-term engagement with your customers. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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