Apr 6, 2010 - One brand is making its customer-generated reviews easier to sort and search - and more relevant and easier to share with friends. Consider these results. Comments
Mar 29, 2010 - Customer reviews, community Q&A, and stories shared online are changing the way consumers shop - and search. Comments
Mar 23, 2010 - To get buy-in for your social program, don't overlook any of these three constituencies and their perspectives. Comments
Mar 9, 2010 - How to promote user-generated content to turn commentators and readers into customers. Comments
Feb 23, 2010 - Here are some practical steps to create a successful participation chain, which will help you build long-term engagement with your customers. Comments
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014