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Friends Like You: Why Social Commerce Must Get Relevant

Sam Decker  |  Social Commerce

Apr 6, 2010 - One brand is making its customer-generated reviews easier to sort and search - and more relevant and easier to share with friends. Consider these results. Comments

Sam Decker  |  Conference Call

UGC Drives Search on Product Pages and Beyond

Mar 29, 2010 - Customer reviews, community Q&A, and stories shared online are changing the way consumers shop - and search. Comments

Sam Decker  |  Social Commerce

1-2-3 Buy-In for Social Commerce - From the C-Suite and Beyond

Mar 23, 2010 - To get buy-in for your social program, don't overlook any of these three constituencies and their perspectives. Comments

Sam Decker  |  Social Commerce

UGC and SEO: A Sales-Boosting Social Commerce Tactic

Mar 9, 2010 - How to promote user-generated content to turn commentators and readers into customers. Comments

Sam Decker  |  Social Commerce

Connect Customer Interactions to Get More of Their Time...and Money

Feb 23, 2010 - Here are some practical steps to create a successful participation chain, which will help you build long-term engagement with your customers. Comments

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