Apr 6, 2010 - One brand is making its customer-generated reviews easier to sort and search - and more relevant and easier to share with friends. Consider these results. Comments
Mar 29, 2010 - Customer reviews, community Q&A, and stories shared online are changing the way consumers shop - and search. Comments
Mar 23, 2010 - To get buy-in for your social program, don't overlook any of these three constituencies and their perspectives. Comments
Mar 9, 2010 - How to promote user-generated content to turn commentators and readers into customers. Comments
Feb 23, 2010 - Here are some practical steps to create a successful participation chain, which will help you build long-term engagement with your customers. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.