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App Development 101 for Marketers

Rob Weber  |  Strategies

May 18, 2010 - The essentials every digital marketer should know about app development. And the number one thing to remember - keep it simple. Comments

Rob Weber  |  Strategies

Insight Into Application Promotions

Apr 20, 2010 - As apps continue to proliferate, finding the most effective advertising platform will become paramount. Here's a look at the state of search, display, and mobile advertising as it pertains to application promotion. Comments

Rob Weber  |  Strategies

What Offers a Bigger Opportunity Than Paid Mobile Apps?

Mar 23, 2010 - The power of free is driving the success of mobile app marketing and helping to promote commerce. Consider these approaches for free mobile apps. Comments

Rob Weber  |  Strategies

Are Trekkies Having all the Fun in Social Apps?

Feb 23, 2010 - Discover the factors successful social media apps like Trek Me, Tweet in Klingon, and Vitamin Water's FlavorCreator have in common. Comments

Rob Weber  |  Strategies

Five Application Marketing Trends

Jan 26, 2010 - Online marketers should take note of these developments in app marketing. Comments

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