May 18, 2010 - The essentials every digital marketer should know about app development. And the number one thing to remember - keep it simple. Comments
Apr 20, 2010 - As apps continue to proliferate, finding the most effective advertising platform will become paramount. Here's a look at the state of search, display, and mobile advertising as it pertains to application promotion. Comments
Mar 23, 2010 - The power of free is driving the success of mobile app marketing and helping to promote commerce. Consider these approaches for free mobile apps. Comments
Feb 23, 2010 - Discover the factors successful social media apps like Trek Me, Tweet in Klingon, and Vitamin Water's FlavorCreator have in common. Comments
Jan 26, 2010 - Online marketers should take note of these developments in app marketing. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014