App Development 101 for Marketers

May 18, 2010 - The essentials every digital marketer should know about app development. And the number one thing to remember - keep it simple. Comments

Insight Into Application Promotions

Apr 20, 2010 - As apps continue to proliferate, finding the most effective advertising platform will become paramount. Here's a look at the state of search, display, and mobile advertising as it pertains to application promotion. Comments

What Offers a Bigger Opportunity Than Paid Mobile Apps?

Mar 23, 2010 - The power of free is driving the success of mobile app marketing and helping to promote commerce. Consider these approaches for free mobile apps. Comments

Are Trekkies Having all the Fun in Social Apps?

Feb 23, 2010 - Discover the factors successful social media apps like Trek Me, Tweet in Klingon, and Vitamin Water's FlavorCreator have in common. Comments

Five Application Marketing Trends

Jan 26, 2010 - Online marketers should take note of these developments in app marketing. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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