May 18, 2010 - The essentials every digital marketer should know about app development. And the number one thing to remember - keep it simple. Comments
Apr 20, 2010 - As apps continue to proliferate, finding the most effective advertising platform will become paramount. Here's a look at the state of search, display, and mobile advertising as it pertains to application promotion. Comments
Mar 23, 2010 - The power of free is driving the success of mobile app marketing and helping to promote commerce. Consider these approaches for free mobile apps. Comments
Feb 23, 2010 - Discover the factors successful social media apps like Trek Me, Tweet in Klingon, and Vitamin Water's FlavorCreator have in common. Comments
Jan 26, 2010 - Online marketers should take note of these developments in app marketing. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.