fitbytes-wearabletech-jawboneup

Welcome to the Year of Wearables. Maybe.

Apr 22, 2014 - As technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Comments

The Programmatic Interrogation

targets Jan 22, 2014 - What, exactly, does "programmatic" mean? Comments

How To Get Comfortable with Big Data

Big data Oct 31, 2013 - We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these tips show you how. Comments

Will Tablets Still Be Around in 5 Years?

ipad-prototype-screenshot May 8, 2013 - Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers. Comments

Embrace the Change

change-just-ahead Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business. Comments

New Year, Same Hype

hype-people Jan 16, 2013 - Five ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Comments

10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

shutterstock-66361897 Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments

It's Duh-Duh-Duh…Digital Stupid

three-screens Nov 26, 2012 - Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences. Comments

Overcoming the Dysfunction of 'Moving the Needle'

moving-the-needle Sep 26, 2012 - Knowing where to focus time and energy can create efficiencies and streamline process for any organization. Comments

Accurately Evaluate the Performance of Your Marketing Efforts

Aug 1, 2012 - Start with your business objective, invest in research, know what success looks like, and look at the big picture. Comments

Add a Little Chaos to Your Data

Jun 6, 2012 - Website and advertising data is black and white, but we still need a little color to truly improve performance! Comments

Does Everyone Hate Banner Ads?

Apr 20, 2012 - To change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers. Comments

Who Said B2B Is Boring?

Mar 14, 2012 - Six fundamentals that will help you grow the reach and engagement of your brand. Comments

Bringing the NBO at the ZMOT to Create Value for Your Customers

Feb 15, 2012 - The key is to invest in your customers as much as they are investing in you to provide them an experience beyond the transaction. Comments

Wash, Rinse, and Repeat - No Two Media Plans Should Be the Same

Jan 18, 2012 - You must build a foundation of true insights about your consumers to understand what will create a response and what you want that response to be. Comments

If Content Is King, Then Context Is Queen

Dec 21, 2011 - What is considered uniquely valuable and compelling for consumers? Comments

Oh Behave! How Collaboration Can Lead to Efficiency and Innovation

Nov 23, 2011 - Three types of behavior that comprise and lead to equitable collaboration. Comments

They Are Not Your Customers; You Are Their Brand

Oct 26, 2011 - If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients. Comments

Turning Attribution on Its Side

Aug 31, 2011 - The art of attribution and how to know if you are capturing the entire picture. Comments

What to Expect When You're Expecting…a Media Commitment

Aug 17, 2011 - Six tips to create more visibility behind the scenes and help you get on a pending media buy. Comments

Rules to Live By When Implementing Behavioral Targeting Tactics

Aug 3, 2011 - Five things to consider before launching, expanding, or testing elements of behavioral targeting. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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