Mar 16, 2011 - This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Comments
Feb 16, 2011 - All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Comments
Jan 19, 2011 - Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Comments
Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments
Sep 1, 2010 - Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Comments
Aug 6, 2010 - Who is to blame for the state of behavioral targeting - advertisers and agencies, publishers and websites, or consumers? Comments
Jul 7, 2010 - More responsibility in the new guidelines could release some of the pressure to impose regulation off of the IAB. Comments
Jun 9, 2010 - Seven of the most important types of behavioral targeting that are worth trying. Comments
May 17, 2010 - There must be a way to give consumers more privacy while not significantly compromising the ability to successfully target, optimize, and measure advertising effectiveness. Comments
Apr 16, 2010 - Behavioral targeting is often scrutinized for tracking users based on personal information. Consumers concerned about privacy need to be their own personal advocates. Comments
Mar 17, 2010 - Asking these questions will help you determine whether behavioral targeting is appropriate for your brand. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014