Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments
Mar 16, 2011 - This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Comments
Feb 16, 2011 - All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Comments
Jan 19, 2011 - Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Comments
Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments
Sep 1, 2010 - Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Comments
Aug 6, 2010 - Who is to blame for the state of behavioral targeting - advertisers and agencies, publishers and websites, or consumers? Comments
Jul 7, 2010 - More responsibility in the new guidelines could release some of the pressure to impose regulation off of the IAB. Comments
Jun 9, 2010 - Seven of the most important types of behavioral targeting that are worth trying. Comments
May 17, 2010 - There must be a way to give consumers more privacy while not significantly compromising the ability to successfully target, optimize, and measure advertising effectiveness. Comments
Apr 16, 2010 - Behavioral targeting is often scrutinized for tracking users based on personal information. Consumers concerned about privacy need to be their own personal advocates. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.