Marketing News & Expert Advice
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Captivating the Digital Audience
Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments
Moving Beyond Behavioral Ads
Sep 1, 2010 - Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Comments
Is This the End of Behavioral Targeting?
Aug 6, 2010 - Who is to blame for the state of behavioral targeting - advertisers and agencies, publishers and websites, or consumers? Comments
What the New IAB Guidelines Mean for Behavioral Targeting
Jul 7, 2010 - More responsibility in the new guidelines could release some of the pressure to impose regulation off of the IAB. Comments
Writing Off Behavioral Targeting?
Jun 9, 2010 - Seven of the most important types of behavioral targeting that are worth trying. Comments
In Search of the Middle Ground Between Privacy and Making Money
May 17, 2010 - There must be a way to give consumers more privacy while not significantly compromising the ability to successfully target, optimize, and measure advertising effectiveness. Comments
More Privacy for Behavioral Targeting?
Apr 16, 2010 - Behavioral targeting is often scrutinized for tracking users based on personal information. Consumers concerned about privacy need to be their own personal advocates. Comments
What Is Behavioral Targeting - And What It Is Not
Mar 17, 2010 - Asking these questions will help you determine whether behavioral targeting is appropriate for your brand. Comments
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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