Turning Attribution on Its Side

Aug 31, 2011 - The art of attribution and how to know if you are capturing the entire picture. Comments

What to Expect When You're Expecting…a Media Commitment

Aug 17, 2011 - Six tips to create more visibility behind the scenes and help you get on a pending media buy. Comments

Rules to Live By When Implementing Behavioral Targeting Tactics

Aug 3, 2011 - Five things to consider before launching, expanding, or testing elements of behavioral targeting. Comments

Planning Paid Media Beyond an Impression or Click

Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments

Trending the Trends

Mar 16, 2011 - This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Comments

Finding the Key to the Customer

Feb 16, 2011 - All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Comments

Going Beyond the Spam

Jan 19, 2011 - Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Comments

Captivating the Digital Audience

Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments

Moving Beyond Behavioral Ads

Sep 1, 2010 - Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Comments

Is This the End of Behavioral Targeting?

Aug 6, 2010 - Who is to blame for the state of behavioral targeting - advertisers and agencies, publishers and websites, or consumers? Comments

What the New IAB Guidelines Mean for Behavioral Targeting

Jul 7, 2010 - More responsibility in the new guidelines could release some of the pressure to impose regulation off of the IAB. Comments

Writing Off Behavioral Targeting?

Jun 9, 2010 - Seven of the most important types of behavioral targeting that are worth trying. Comments

In Search of the Middle Ground Between Privacy and Making Money

May 17, 2010 - There must be a way to give consumers more privacy while not significantly compromising the ability to successfully target, optimize, and measure advertising effectiveness. Comments

More Privacy for Behavioral Targeting?

Apr 16, 2010 - Behavioral targeting is often scrutinized for tracking users based on personal information. Consumers concerned about privacy need to be their own personal advocates. Comments

What Is Behavioral Targeting - And What It Is Not

Mar 17, 2010 - Asking these questions will help you determine whether behavioral targeting is appropriate for your brand. Comments

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