Marketing News & Expert Advice
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Going Beyond the Spam
Jan 19, 2011 - Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Comments
Captivating the Digital Audience
Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments
Moving Beyond Behavioral Ads
Sep 1, 2010 - Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Comments
Is This the End of Behavioral Targeting?
Aug 6, 2010 - Who is to blame for the state of behavioral targeting - advertisers and agencies, publishers and websites, or consumers? Comments
What the New IAB Guidelines Mean for Behavioral Targeting
Jul 7, 2010 - More responsibility in the new guidelines could release some of the pressure to impose regulation off of the IAB. Comments
Writing Off Behavioral Targeting?
Jun 9, 2010 - Seven of the most important types of behavioral targeting that are worth trying. Comments
In Search of the Middle Ground Between Privacy and Making Money
May 17, 2010 - There must be a way to give consumers more privacy while not significantly compromising the ability to successfully target, optimize, and measure advertising effectiveness. Comments
More Privacy for Behavioral Targeting?
Apr 16, 2010 - Behavioral targeting is often scrutinized for tracking users based on personal information. Consumers concerned about privacy need to be their own personal advocates. Comments
What Is Behavioral Targeting - And What It Is Not
Mar 17, 2010 - Asking these questions will help you determine whether behavioral targeting is appropriate for your brand. Comments
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