Marketing News & Expert Advice
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VIDEO: The Evolution of the New Inbox [Email Marketing]
Apr 8, 2013 - ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Comments
SXSW 2013: Cruising Austin's Roads With Chevrolet
Mar 11, 2013 -
Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues.
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SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!
Mar 10, 2013 -
The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots.
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Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates
Mar 7, 2013 -
In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world.
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Skies the Limit for New Oreo App
Mar 1, 2013 -
There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop...
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Automotive Marketing Veteran Jumps Ship to Chevrolet
Feb 26, 2013 -
General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since...
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Oscars Social Buzz Reaches All Time High
Feb 25, 2013 -
The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night's awards ceremony.
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Social Media Week: Ford Embraces Relationships With Relaunch of Fiesta Movement Campaign
Feb 22, 2013 -
As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week New York this week, a Ford pioneer rocked the show. Kicking off the week in a keynote session held at...
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MMA Appoints New Members to Board of Directors
Feb 20, 2013 -
The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in...
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BlueGlass Acquires Idealizer and Secures European Hub
Feb 19, 2013 -
Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle...
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Travelers Fly High With Social Seating Solution
Feb 15, 2013 -
AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight.
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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Apr 5, 2013 -
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
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VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Apr 3, 2013 -
#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever.
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VIDEO: Content Marketing Winners and Losers With Lee Odden
Apr 2, 2013 -
ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers...
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VIDEO: The Drive Towards Convergence Analytics
Apr 2, 2013 -
ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.
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#SESNY: ClickZ and Efectyv Marketing Reveal Inaugural Report on Convergence Analytics
Mar 26, 2013 -
The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing at SES New York today.
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Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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Digitas Selects Weisman as New CEO for North America
Mar 19, 2013 -
Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately.
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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 -
Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW.
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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Mar 15, 2013 -
The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.
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SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary
Mar 12, 2013 -
Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013."
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