Marketing News & Expert Advice
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Marketo Shares Jump 57% in IPO
May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments
AP Twitter Hacking Highlights Need for Increased Online Security Measures
Apr 23, 2013 -
Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House, that almost crippled the stock market. The incident has caused serious concerns about the social...
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Nissan Sentra Wants to Impress With Omar Epps
Apr 23, 2013 -
Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps...
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ClickZ and BrightWave Publish New Email Marketing Book
Apr 19, 2013 -
ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.”
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IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google
Apr 18, 2013 -
If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google.
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Google Relaunches Person Finder In Response To Boston Tragedy
Apr 16, 2013 -
Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share information about someone who is there.
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Twitter's Take on the Boston Marathon Tragedy
Apr 15, 2013 -
As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront of the news as it happens.
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VIDEO: Why Tailored Marketing to Female Consumers is Imperative
Apr 10, 2013 -
ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers need to learn how to successfully tailor content to a female audience.
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Travelocity Sees 67% Boost in SEO
Apr 9, 2013 -
Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors.
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VIDEO: The Evolution of the New Inbox [Email Marketing]
Apr 8, 2013 -
ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.
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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Apr 5, 2013 -
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
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Pandora Launches e-Business Ad Integration for Simpler Media Buying
May 15, 2013 -
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.
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VIDEO: SapientNitro Pushes Digital Into Physical Places
May 15, 2013 -
Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.
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AT&T's Cute Kids Are Back for Mother's Day
May 10, 2013 -
AT&T is taking a break from phones and giving some cute love to moms for Mother's Day.
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VIDEO: An Interview With Omnicom Digital and Critical Mass
May 9, 2013 -
ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
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YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
May 8, 2013 -
YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
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Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message
May 7, 2013 -
Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse.
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The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
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Tealium Offers 500 Digital Marketing Vendor Tags
Apr 29, 2013 -
Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags.
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VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe
Apr 26, 2013 -
ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe.
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VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns
Apr 25, 2013 -
ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns.
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MOST READ
- Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
- 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
- Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
- BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
- New Shopping Tool Poaches Deals for Online Checkout
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