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Oscars Social Buzz Reaches All Time High

Melanie White  |  Social Media

Feb 25, 2013 - The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night's awards ceremony. Comments

Melanie White  |  Strategies

Agency Profile: Performance Is Key for Convurgency

justinconvurgency Jan 28, 2013 - "No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has been the theme of the business model that has yielded the success that interactive marketing agency... Comments

Melanie White  |  Search Marketing

Bid Management- Why It Matters

auction-bid-management Jan 22, 2013 - In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns. Comments

Melanie White  |  Search Marketing

ClickZ and SEMPO Launch Search Marketer Salary Survey

sempo-logo Jan 11, 2013 - ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly. Comments

Melanie White  |  Social Commerce

LivingSocial Appoints Barry Judge as CMO

barryjudge Jan 10, 2013 - Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media... Comments

Melanie White  |  Analytics

ClickZ and Efectyv Marketing Launch Industry-First Survey on Convergence Analytics

shutterstock-119273842 Dec 13, 2012 - ClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a report. Comments

Melanie White  |  Marketing

AOL Advertising.com Group Hires Kline as CMO

allie-kline-web Dec 12, 2012 - AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertising.com Group. Comments

Melanie White  |  Mobile

VIDEO: ClickZ Talks Mobile Metrics With comScore

seschi2012-melanddiran Dec 3, 2012 - ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Comments

Melanie White  |  Strategies

Twitter Extends Reach Into APAC By Partnering With Komli Media

The Twitter bird logo in blue on white Nov 30, 2012 - Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region. Comments

Melanie White  |  Marketing

VIDEO: ClickZ Talks Engagement With Industry Evangelist

seschi2012-melandmel Nov 28, 2012 - ClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Comments

Melanie White  |  Marketing

Happy Thanksgiving From the ClickZ Team

thanksgiving-2010-google-doodle-3 Nov 22, 2012 - On behalf of the entire team at ClickZ, we wanted to wish all of our readers a Happy Thanksgiving. Comments

Melanie White  |  Social Media

Social Media Week: Ford Embraces Relationships With Relaunch of Fiesta Movement Campaign

ford-fiesta-movement1 Feb 22, 2013 - As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week New York this week, a Ford pioneer rocked the show. Kicking off the week in a keynote session held at... Comments

Melanie White  |  Mobile

MMA Appoints New Members to Board of Directors

Silhouette of five people on a beach Feb 20, 2013 - The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in... Comments

Melanie White  |  Strategies

BlueGlass Acquires Idealizer and Secures European Hub

Models of people representing mergers and acquisitions Feb 19, 2013 - Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle... Comments

Melanie White  |  Social Media

Travelers Fly High With Social Seating Solution

aerosvit-and-seatid Feb 15, 2013 - AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight. Comments

Melanie White  |  SEO

Google+ Strengthens Social Position With 9,400 Percent Growth

google Feb 11, 2013 - Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge. Comments

Melanie White  |  Strategies

Digitas and LBi Merge to Become Complete International Digital Agency

digitallb-300 Feb 6, 2013 - Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed... Comments

Melanie White  |  Social Media

Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs

twitter-bird-megaphone Feb 5, 2013 - Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history. Comments

Melanie White  |  Strategies

Internet Marketing Ninjas Hires Chris Boggs as CMO

chrisboggs Feb 4, 2013 - Internet Marketing Ninjas (IMN) has appointed Chris Boggs as the company's chief marketing officer (CMO). In his new role, Boggs will be working closely with the leadership team to help define and grow operations and long-term client deliverable. Comments

Melanie White  |  Video

Machinima and Ultra Music Form Partnership to Boost Engagement

machinima Jan 31, 2013 - Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands. Comments

Melanie White  |  SEO

Rio SEO Launches Social Media Marketing Suite

rio-seo-social-media-suite Jan 29, 2013 - Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Comments

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