Marketing News & Expert Advice
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Kenshoo Secures $12 Million in Late Stage Financing
Nov 5, 2012 - Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investors including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance participated in this latest round. Comments
Isocket Raises $8 Million to Revolutionize Direct Ad Sales
Oct 31, 2012 -
Direct online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group.
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Financial Traders Turn to Social Network
Oct 24, 2012 -
New social networking site will allow FX traders to connect to their peers – and to trade
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GroupM Digital Hire Aims for Best Pricing With Group Wide Scale
Aug 24, 2012 -
GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America.
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VIDEO: ClickZ Talks Big Data With BBDO
Aug 16, 2012 -
The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal.
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Video Drives Clothing Sales
Aug 14, 2012 -
More than 30 percent of shoppers used YouTube to shop for apparel.
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Majority in US and UK Said They'd Interact with Mobile Olympics Ads
Aug 7, 2012 -
Around three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study.
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Summer Travel Boosts Hotel and Transportation Sites
Jul 24, 2012 -
In June travel site traffic rose 9 percent according to comScore.
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Digital Ad Revenues Will Grow 13% in 2012
Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
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Stone Skipping Is Social for Outdoorsy Sun Valley Resort
Jul 13, 2012 -
Eleven created real-time digital stone skipping experience in digital only campaign.
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Online Ad Spend Up 12% Globally in Q1
Jul 10, 2012 -
Nielsen said online ad spending rose 35% in the Middle East and Africa.
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