Marketing News & Expert Advice
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More Tactics to Grow Your B2B Email List
May 15, 2013 - Three steps to building your email lists without jeopardizing your list quality or sender reputation. Comments
How Editorial Content Can Jump-Start Your Email Marketing
Mar 21, 2012 - Three ways to think like a magazine editor. Comments
Is Pinterest Right for Your B2B?
Mar 7, 2012 - Pinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Comments
6 Steps to Effective Email Testing
Feb 8, 2012 - Establishing a test regimen is the key to unlocking higher open, click, and conversion rates. Comments
Grow Your B2B Email List Effectively - Revisited
Jan 25, 2012 - Generating high-quality leads must be at the core of any good B2B email marketing strategy. Comments
How to Measure Your Email Channel's Value
Jan 11, 2012 - Developing a method to measure success is the key to demonstrating the true value email has in your organization. Comments
6 Tactics to Create More 'Must-Read' B2B Newsletters
Dec 14, 2011 - Make your newsletter more effective by thinking like a B2C marketer: sharpening your focus and creating a reader-centric newsletter. Comments
B2B Email Trends to Watch in 2012
Nov 30, 2011 - Your goal for 2012 should be to develop a comprehensive triggered email program that gets more email in front of engaged subscribers. Comments
Reflecting on the Future for B2B Email
Nov 16, 2011 - Following many years of little change to the B2B marketer's approach to email marketing, 2011 proved to be the year of email marketing maturity. Comments
'Graymail': How It Will Affect Your Email Program
Nov 2, 2011 - If you don't send engaging content, graymail filtering could mean death to email response as you know it. Comments
Retargeting: The Potential and Pitfalls for Lead-Nurture Programs
Oct 5, 2011 - If you're looking for an effective tactic to mature your email lead-nurture program, display retargeting can be the channel for you. Comments
5 Tactics to Ignite Your Email List Growth
Apr 17, 2013 -
Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
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How to Win the Relevance Game
Mar 20, 2013 -
Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.
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Mobile Email Marketing Essentials for 2013
Feb 20, 2013 -
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
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Email Marketing Trends to Watch in 2013
Dec 19, 2012 -
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
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2012 Has Foretold a Lot About Email, but There's More to Come
Nov 28, 2012 -
A look back at the past year's email scene and what the implications will be for your email program next year.
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Innovation Is Great, but Remember the Basics
Oct 3, 2012 -
Four different types of list segmentation that can help you boost your revenue per email.
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Need More Engagement? Try a Game
Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments
Every Email Version Is Your 'Mobile Version'
Jun 27, 2012 - If you ensure a good experience across devices, you can bank on a continuing increase in opens, clicks, and conversions. Comments
Are You Harnessing the Power of the Email Channel?
May 16, 2012 - Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity. Comments
Leverage Social Behavior in Your B2B Email Campaigns
Apr 18, 2012 - Companies need to focus on growing engagement with their fan base, not just collecting more fans. Comments
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