latin-business

Unleashing the Latino Entrepreneurial Spirit

Aug 6, 2013 - There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences of the American consumer. Comments

Why Mashable Latino Makes Sense

mashable May 9, 2013 - How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos. Comments

Latino Marketing Lessons From the Pope

vaticancity Mar 19, 2013 - When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media. Comments

The Future of Latinos and Social Media

bad-luck-facebook Feb 26, 2013 - People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Comments

Why Latinos Are Leading Retail Trends

latino-shop-lapiz Jan 29, 2013 - Five ways to market to Latino social shoppers. Comments

Social Media Is Becoming Useful, Finally

clipboardsocialmediauseful Dec 25, 2012 - A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about. Comments

Permission to Dream: A Latino-Inclusive Marketing Approach

dreaming Dec 11, 2012 - Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Comments

Latino: The New Language of Rolling Stone

rolling-stone-cover-art-final Nov 13, 2012 - Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it. Comments

Limitless Mobile Latinos: A Segmentation Approach

mobile-latinos Oct 30, 2012 - Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore. Comments

Aspiring Celebrities: Latino Bloggers and the Art of Storytelling

shutterstock-98504012 Oct 2, 2012 - At the end of the day, bloggers' stories impact consumers' lives. Comments

Latinosphere: Marketing With Latinos in the Age of Digital

Aug 14, 2012 - In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Comments

Will Latinos Keep the American Dream Alive?

latinosamericandreamalive Jul 31, 2012 - The increase of Latino youth is fueling America's economic growth. Comments

Between Social Bragging and Utility Lies Pinterest

Jul 17, 2012 - Six ways marketers can leverage the Latino opportunity on Pinterest. Comments

Latinosphere: A Young and Mobile Emerging Market

Jul 3, 2012 - If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than follow. Comments

Latino Chameleons: The Changing Colors of Social Media

Jun 19, 2012 - Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Comments

The Cultural Chameleon: Latinas Living in America

Jun 5, 2012 - In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Comments

Latinos Are Fighting for Content

May 22, 2012 - Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Comments

Latino Media at War

May 21, 2012 - News from the upfront lines of the Latino digital battlefield. Comments

Latino Vote Could Use Some Marketing Help

May 8, 2012 - Three areas that need to be addressed to win the Latino vote during the 2012 presidential election. Comments

The Acceleration of Latinos

Apr 13, 2012 - "It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012. Comments

The Day Latinos Told the Truth

Apr 12, 2012 - Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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