Marketing News & Expert Advice
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Latino Marketing Lessons From the Pope
Mar 19, 2013 - When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media. Comments
Latinosphere: A Young and Mobile Emerging Market
Jul 3, 2012 - If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than follow. Comments
Latino Chameleons: The Changing Colors of Social Media
Jun 19, 2012 - Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Comments
The Cultural Chameleon: Latinas Living in America
Jun 5, 2012 - In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Comments
Latinos Are Fighting for Content
May 22, 2012 - Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Comments
Latino Media at War
May 21, 2012 - News from the upfront lines of the Latino digital battlefield. Comments
Latino Vote Could Use Some Marketing Help
May 8, 2012 - Three areas that need to be addressed to win the Latino vote during the 2012 presidential election. Comments
The Acceleration of Latinos
Apr 13, 2012 - "It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012. Comments
The Day Latinos Told the Truth
Apr 12, 2012 - Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Comments
SXSW Meets Latino Marketing
Apr 11, 2012 - "Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Comments
Latinos and Marketing: The Power of Authenticity
Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments
The Future of Latinos and Social Media
Feb 26, 2013 -
People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach.
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Why Latinos Are Leading Retail Trends
Jan 29, 2013 -
Five ways to market to Latino social shoppers.
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Social Media Is Becoming Useful, Finally
Dec 25, 2012 -
A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about.
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Permission to Dream: A Latino-Inclusive Marketing Approach
Dec 11, 2012 -
Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing.
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Latino: The New Language of Rolling Stone
Nov 13, 2012 -
Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it.
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Limitless Mobile Latinos: A Segmentation Approach
Oct 30, 2012 -
Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore.
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Aspiring Celebrities: Latino Bloggers and the Art of Storytelling
Oct 2, 2012 -
At the end of the day, bloggers' stories impact consumers' lives.
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Latinosphere: Marketing With Latinos in the Age of Digital
Aug 14, 2012 - In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Comments
Will Latinos Keep the American Dream Alive?
Jul 31, 2012 -
The increase of Latino youth is fueling America's economic growth.
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Between Social Bragging and Utility Lies Pinterest
Jul 17, 2012 - Six ways marketers can leverage the Latino opportunity on Pinterest. Comments
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