Marketing News & Expert Advice
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SXSW Meets Latino Marketing
Apr 11, 2012 - "Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Comments
Winning the Mayorship of Latino Marketing
Oct 11, 2011 - If you are looking for Latino advocates, geo-location-based services is the right way to go. Comments
The Latino Social Hurricane
Aug 30, 2011 - How external social events impact consumers' mindsets and behaviors. Comments
The Latino Sound of Digital Music
Aug 16, 2011 - With Spotify launching in the U.S., it could benefit from targeting Latinos to develop its U.S. presence. Comments
Linked Latinos
Aug 2, 2011 - The search for Latinos on LinkedIn and the Latino nature of groups. Comments
Latinos Leading the Mobile Web
Jul 19, 2011 - Mobile is taking over as the key way of accessing the Internet. Latinos are leading this new trend, representing an important opportunity for brands. Comments
Why Facebook Should Worry About Latina Moms
Jul 5, 2011 - Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to abandon Facebook? Comments
The Fight for Targeting Latinos Online
Jun 21, 2011 - Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Comments
Facebook: A Latino Love Affair
Jun 7, 2011 - What's driving social media growth among Latinos? Here are five possibilities. Comments
The Changing Face of Hispanic Media
May 24, 2011 - At the Latino media upfronts, all networks seemed to have one goal: target the young, digital Latino audience. Comments
Latinos and the Language of Media
May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments
Latinos and Marketing: The Power of Authenticity
Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments
Multi-Screen Storytelling: Latinos on Steroids
Feb 21, 2012 - Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Comments
Targeting Latinos: The Right Segmentation Approach
Feb 7, 2012 - A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Comments
The Role of Latinos: The Next Marketing Challenge
Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments
Latinos and Media Usage Revisited
Jan 3, 2012 - A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often. Comments
The Challenging Language of Social Media
Dec 20, 2011 - Long gone are the days where Latino consumers could be put into a box. Comments
Growing Online Shopping Among Latinos
Dec 6, 2011 - Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Comments
The Unrecognized Star of Latino Marketing
Nov 22, 2011 - A look at the status and identity challenges that Puerto Rico faces. Comments
Latinos Are 'Talking About This' in Facebook
Nov 8, 2011 - Seven ways to drive more conversation with Latinos on Facebook. Comments
Latinos and Coupons: A Tale of Two Worlds
Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments
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