SXSW Meets Latino Marketing

Apr 11, 2012 - "Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Comments

Latinos and Marketing: The Power of Authenticity

Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments

Multi-Screen Storytelling: Latinos on Steroids

Feb 21, 2012 - Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Comments

Targeting Latinos: The Right Segmentation Approach

Feb 7, 2012 - A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Comments

The Role of Latinos: The Next Marketing Challenge

Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments

Latinos and Media Usage Revisited

Jan 3, 2012 - A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often. Comments

The Challenging Language of Social Media

Dec 20, 2011 - Long gone are the days where Latino consumers could be put into a box. Comments

Growing Online Shopping Among Latinos

Dec 6, 2011 - Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Comments

The Unrecognized Star of Latino Marketing

Nov 22, 2011 - A look at the status and identity challenges that Puerto Rico faces. Comments

Latinos Are 'Talking About This' in Facebook

Nov 8, 2011 - Seven ways to drive more conversation with Latinos on Facebook. Comments

Latinos and Coupons: A Tale of Two Worlds

Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments

Winning the Mayorship of Latino Marketing

Oct 11, 2011 - If you are looking for Latino advocates, geo-location-based services is the right way to go. Comments

The Latino Social Hurricane

Aug 30, 2011 - How external social events impact consumers' mindsets and behaviors. Comments

The Latino Sound of Digital Music

Aug 16, 2011 - With Spotify launching in the U.S., it could benefit from targeting Latinos to develop its U.S. presence. Comments

Linked Latinos

Aug 2, 2011 - The search for Latinos on LinkedIn and the Latino nature of groups. Comments

Latinos Leading the Mobile Web

Jul 19, 2011 - Mobile is taking over as the key way of accessing the Internet. Latinos are leading this new trend, representing an important opportunity for brands. Comments

Why Facebook Should Worry About Latina Moms

Jul 5, 2011 - Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to abandon Facebook? Comments

The Fight for Targeting Latinos Online

Jun 21, 2011 - Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Comments

Facebook: A Latino Love Affair

Jun 7, 2011 - What's driving social media growth among Latinos? Here are five possibilities. Comments

The Changing Face of Hispanic Media

May 24, 2011 - At the Latino media upfronts, all networks seemed to have one goal: target the young, digital Latino audience. Comments

Latinos and the Language of Media

May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments

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