Marketing News & Expert Advice
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Latinos: The Social Technology Platform
Dec 13, 2011 - What social-technology marketers can learn from the world of software development. Comments
Obama's Traveling Latino Town Hall
Jun 14, 2011 - What can all marketers learn from one of the first innovations in the 2012 election cycle? Comments
If You're Puerto Rican, You Must Be From Philadelphia (Maybe)
May 31, 2011 - The Pew Hispanic Center releases stats on the 30 biggest metros. Are there any surprises? Comments
Obama's 2012 Latino Playbook - Now Ready for Review
May 17, 2011 - The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Comments
Obama's 2012 Latino Challenge: The Missing Playbook
May 3, 2011 - Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action. Comments
The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'
Apr 19, 2011 - It takes more than language and technology to engage Hispanics. Comments
Does Latino Marketing Deserve a Bigger Pie?
Mar 25, 2011 - Can Google go where no other company has gone before? Can it persuade advertisers to take a closer look at this thing called Latino digital? Comments
Why Latin American Men 'Look So Good'
Mar 22, 2011 - By swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market. Comments
Tweeting the Path Toward Social Change
Mar 8, 2011 - Can Twitter chats make a difference? A look at a recent experiment in Latino and African-American cause marketing. Comments
What Does Fox News Want From Latinos?
Feb 22, 2011 - Same thing that every mainstream media company wants. But what special challenges do they all face? Comments
Why Latino Marketers Are so Googly-Eyed
Feb 8, 2011 - How Google "stacks up" in Latino digital, and why marketers are taking notice. Comments
Marketing Through Diversity
Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments
The Other Side of Social
Nov 1, 2011 - It's not just about the technology. And Latinos have something to say about that. Comments
How Do You Scale Social Media? Ask the Latinosphere
Oct 18, 2011 - Everyone wants to do it. But who really knows how? Comments
Up Here in the Latinosphere
Oct 4, 2011 - Latin Americans online are a superpower now. Here's why all marketers should care. Comments
The Latino Marketing Neighborhood
Sep 12, 2011 - Latino digital will grow only with the investment in time that people will give it. Comments
Mobilizing the Latino Vote: 'The Language Is the Message'
Aug 23, 2011 - What language do you use to mobilize bilingual voters? Surprise results from a recent study. Comments
Do Latinos Still Watch TV?
Aug 9, 2011 - It depends on how you define TV. Comments
What Do Latin Americans Want?
Jul 26, 2011 - Both Republicans and Democrats are asking. But the answers they get could help all marketers, inside and outside the political world. Comments
The White House - Unplugged
Jul 12, 2011 - Building on its momentum with Latino events, the White House convenes its biggest meetup yet. Comments
¡WEPA! Google Wants to Learn Your Kind of Spanish
Jun 28, 2011 - By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Comments
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